A Project report On Study of social media consumption habits and its impact on branding and promotional activities of the corporates In partial fulfillment of the requirements of the Summer Internship of Master of Management Studies Through Institute of Management Studies & Research under the guidance of Prof. Submitted by MMS Batch: . CERTIFICATE This is to certify that Mr. ‚ a student of Institute of Mangement Studies
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Joachim S. Müller sacred@web.de Assignment Topic: Web 2.0 / Social Media and Leadership: What are the implications of social media on leaders and leadership? Why should modern organizations consider these implications attentively? Modul: FGI03 Leadership Course Assignment at university of applied science Stuttgart - AKAD Teacher from university of applied science: Prof. Dr. Peter M. Wald Darmstadt‚ 10/20/2012 Table of Contents 1 Introduction..................................
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Effects of Social Media and Technology on Society “I fear the day that technology will surpass our human interaction. The world will have a generation of idiots.” -Albert Einstein I bet you read that quote and thought something to point of “Wow! How prophetic. That is so true‚ but how did Einstein know this would happen”? Well no matter how wise the words are; Einstein did not say them. I’m sure if he had lived to see the 21st century‚ though‚ he would have said something like that. Someone
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A Framework for Social Analytics Including Six Use Cases for Social Media Measurement August 10‚ 2011 By Susan Etlinger with Charlene Li Includes input from 39 ecosystem contributors © 2011 Altimeter Group Attribution-Noncommercial-Share Alike 3.0 United States 1 Table of Contents Executive Summary .................................................................................................................... 3 Open Research ..............
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Introduction Social media contribute enormously an extremely significant role in the lives of youths. In addition‚ youths can either real risks or opportunities from social media. The risks are not rooted in technology but issues regarding the youths’ social and personal development. It is imperative that youths are guided so that they develop appropriate skills as well as the resilience required to navigate social media opportunities and risks. Peer groups should be given the opportunity to develop
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Horizons (2010) 53‚ 59—68 www.elsevier.com/locate/bushor Users of the world‚ unite! The challenges and opportunities of Social Media Andreas M. Kaplan *‚ Michael Haenlein ´ ESCP Europe‚ 79 Avenue de la Republique‚ F-75011 Paris‚ France KEYWORDS Social Media; User Generated Content; Web 2.0; Social networking sites; Virtual worlds Abstract The concept of Social Media is top of the agenda for many business executives today. Decision makers‚ as well as consultants‚ try to identify ways in
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ideas of what privacy‚ invasion of privacy‚ and privacy rights are‚ but nonetheless most people have ideas or an opinion on such topics. “Definitions of privacy can be couched in descriptive or normative terms. People may view privacy as a derivative notion that rests upon more basic rights such as liberty or property.” (Moore‚ 2008‚ p. 411) Even with the many explanations of privacy rights that we individually claim‚ we should all be able to agree that to some degree our right to privacy is essential
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[Year 1] ‘Applying Social Network Marketing Concepts at ………………… Park.’ Submitted in part fulfilment of the requirements for the Diploma in Marketing By LP 31 July 2013 Abstract Social media marketing involves the use of online social media tools — such as Facebook‚ Twitter‚ and LinkedIn — to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media‚ businesses of all types are getting involved in social media in an attempt to reach
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Social Media: Today’s mainstream media Social media is the buzz! Today it has become a part of company’s marketing strategy. Traditional marketing is being sidelined by social media. The difference between traditional marketing and social media? Shouting vs. Sharing Social media Trade shows Sponsorships TV‚ radio and print Company website Direct mail What do we mean by social media? Why there is so much of buzz‚ and how will B2B companies will benefit? Social media facilitates
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Social media’s development has broken up media’s entry barriers‚ empowering everyone to contribute information as a “journalist”. Therefore‚ the “subject” of social media’s has changed from traditional journalists to all the users. The following discussion will be based on this clarification. 1. Social Media Functions Self-expression: In the context of social media‚ self-expression has been enhanced to the main and fundamental function for mass individual users. Facebook and Twitter users
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