"Private label brands consumer perception and challenges in marketing private labels in chennai" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Satisfactory Essays

    Hansson Private Label case

    • 1150 Words
    • 5 Pages

    Evaluating an investment in expansion and providing a recommendation to Hansson Private Label‚ Inc. Tucker Hansson‚ the owner of Hansson Private Label‚ is struggling in whether to execute the $50 million investment proposed by his manufacturing team. Under this situation‚ the subject of this report is to evaluate the potential investment of expanding production capacity at Hansson Private Label (HBL) and make a recommendation to Tucker Hansson. In this report‚ I will

    Premium Net present value Weighted average cost of capital Investment

    • 1150 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Table of contents • Executive Summary……………………………………..………………………………………08 Section I • Introduction to Private Labels………………………………………………………………09 • Background: Evolution and Emergence of Private Label………..…………….11 • Review of Literature…………………………………………………………………………….13 Section II • Research Methodology………………………………………………………………………..18 i. Objectives of Research……………………………………………………………….18 ii. Research Problem……………………………………………………….…………….18 iii. Research Question……………………………………………………….……………19 iv. Research Hypothesis…………………………………………………………………

    Premium Brand Branding Brand management

    • 6666 Words
    • 27 Pages
    Powerful Essays
  • Powerful Essays

    Innovation in Private Labels- A case study of Marks and Spencer- British retailer and the challenge when applying to private labels’ market in Vietnam. Name: NGUYEN ANH PHUONG List of Abbreviation: List of Figures List of Tables: I. Introduction:………………………………………………………………..4 II. Literature review …………………………………………………………..5 1. Overview of private labels………………………………………………….5 A. Definition of Private Labels…………………………………………………………………................5 B. Global Private label trends……………………………………………………………………………

    Premium Brand

    • 6524 Words
    • 27 Pages
    Powerful Essays
  • Powerful Essays

    CUSTOMER PERCEPTION OF PRIVATE LABELS BRANDS VS NATIONAL BRANDS IN INDIAN RETAIL INDUSTRY 1. INTRODUCTION 1.1 INTRODUCTION TO INDIAN RETAIL INDUSTRY: The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors‚ India retail industry is one of the fastest growing industries in India‚ especially over the last few years. Though initially‚ the retail industry in India was mostly unorganized‚ however with the change of tastes and preferences of

    Premium Retailing Shopping mall Marketing

    • 3267 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    1)How would you describe HPL and its position within the private label personal care industry? To fairly describe Hansson Private Label (HPL) and its position in the certain industry‚ we firstly review the company’s historical performance. The company’s 5 year financial statements reveal that its growth in revenue and sales are stable. On average‚ the sales grew around 7.7% annually from 2003 to 2005‚ outperformed the market sales growth of 1.7%. Almost all indexes such as Gross Profit‚ EBITA

    Premium Marketing Capitalism Personal care

    • 406 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Anastacia Stobbe Merchandising Strategies Tuesdays 12:00 10 December 2012 MACY’S PRIVATE LABELS CASE STUDY There are several private labels and several independent brand labels within Macy’s often amongst each other as a clever marketing technique. However what will attract customers to Macy’s is not the high priced brands but rather their private label brands that often closely mock the established brand style but for a much cheaper price point. People shopping at Macy’s are seeking a deal;

    Premium Marketing Brand Price

    • 735 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    GRADUATE DIPLOMA FOR BUSINESS RESEARCH SKILLS August 2010 ‘To compare private-label brands and manufacturer brands for overall effectiveness for retailers’ DATE OF SUBMISSION: 6 AUG 2010 TABLE OF CONTENTS Heading Page 1) Introduction 3 2) Literature Review 4 3) Main body 7 4) Conclusion 16 5) Bibliography

    Premium Marketing Brand

    • 5821 Words
    • 24 Pages
    Powerful Essays
  • Better Essays

    Abstract This project is to identify and analyze HPL (Hansson Private Label ) company’s new investment decisions based on a series of calculations include: Operating Cash Flows (OCF)‚ Net Present Value (NPV)‚ Internal Rate of Return (IRR)‚ and Sensitivity Analysis. The analysis suggests that Hansson should be very cautious regarding the investment proposal that is developed by his manufacturing team. Although the projections and analysis of the project for the next 10 years proposed by Robert Gates

    Premium Net present value Cash flow Internal rate of return

    • 2302 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Vent Consulting Expansion and Risk at Hansson Private Label‚ Inc. Evaluating Investment in the Goliath Facility HBS#4021 Vent Consulting takes pleasure in presenting our Hanson Private Label’s (HPL) capital expansion executive summary. We carefully reviewed all applicable case materials and believe we have quantified your primary risks‚ benefits‚ and most attractive course of action. 1) HPL has performed exceptionally well since inception in 1992. Financial statements show that operating

    Premium

    • 816 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    you describe HPL and its position within the private label personal care industry? Hansson Private Label (HPL) is a manufacturer of products such as soap‚ shampoo‚ mouthwash‚ shaving cream‚ sunscreen and other personal care products. Its mission is to be a leading provider of high-quality private label personal care products to America’s leading retailers. The main topic of this paper is to evaluate a new investment of 50 million for a private label manufacturing proposal by a key partner. This

    Premium Cash flow Net present value Free cash flow

    • 1098 Words
    • 5 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50