Paramount has become a market leader in global consumer products; but knows that innovation is vital to continue success. Paramount has used technology to create an innovative razor‚ but wants to make sure that it is positioned effectively. Situation Analysis: * Customers: Male consumer products have been trending upward in the last decade. The customer segments are broken up into three areas; social/emotional‚ involved razor users‚ and uninvolved or maintenance users. Social/emotional are responsible
Premium Marketing Brand management
Paramount Health and Beauty Company is in the process of launching a new technologically advanced nondisposable razor “Clean Edge”. With its improved design‚ Clean Edge provides superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin‚ allowing for a more thorough shave. The company has decided to introduce it in the men’s market where it has a strong presence. The company is now focussing on positioning and naming of this new product. It
Premium Marketing Brand Brand management
Tennessee v. Garner 471 U.S. 1 (1985 Tennessee v. Garner‚ 471 U.S. 1 (1985)‚ is a civil case in which the Supreme Court of the United States held that‚ under the Fourth Amendment‚ when a law enforcement officer is pursuing a fleeing suspect‚ he or she may not use deadly force to prevent escape unless the officer has probable cause to believe that the suspect poses a threat of death or serious physical injury to others. It was found that use of deadly force to prevent escape is an unreasonable
Premium
and overall the case of Tennessee v. Lane it is first and foremost important to understand that the real debate of the case centered around whether or not “Does Congress have the power to "abrogate‚" i.e.‚ override‚ the states’ immunity from suit and authorize Title II plaintiffs to seek damages from the states?” or in other words does Congress have the power to deny state immunity from suits and authorize Title II to have the right to seek damages from states in simple terms. The case eventually boiled
Premium United States Constitution Supreme Court of the United States United States
Clean Edge Razor Splitting Hairs in Product Positioning MBA8145-Marketing Management Alpharetta‚ Summer-2011 GSU Individual Case Analysis Situation at Paramount Paramount had established itself as a global consumer products giant with over $13 billion in worldwide sales and $7 billion in gross profits for 2009 since it’s entry in the market in 1962. In 2009‚ Paramount had established itself as unit-volume market leader in 2009 based on non disposable razor product sales. The Non disposable razor
Premium Marketing
2013 Mr. John Schultz Tennessee Williams Thomas Lanier‚ also known as Tennessee Williams‚ was an American writer who worked principally as a playwright in the American Theatre. Also he wrote essays‚ short stories‚ poetry‚ screenplays‚ and novels with also a volume of memoirs. Tennessee’s professional career lasted about 45 years until his death in 1983. Williams saw the birth of hundreds of plays that are considered to be classics on the American stage. Tennessee Williams was an important
Premium Tennessee Williams The Glass Menagerie
Clean Edge Razor MKTG600‚ Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS & CONCLUSIONS 3 RATIONALE & ANALYSIS 4 APPENDIX & ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit & Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning Scenarios
Premium Marketing
Case 5.2: Easy Clean Co. Internal Control Over Financial Reporting Component Evaluation- Control Environment Demonstrates Commitment to Integrity and Ethical Values Rating: 3 Present: Yes Functioning: No Internal control deficiency description: No written code of conduct or formal ethical standards No processes in place to evaluate employees ethical standards Tone at the top is minimal‚ with Doug and Phil appearing to have integrity‚ they work hard and stay late and the business is growing
Premium Internal control Ethics Board of directors
Case Analysis of Clean Edge Razor Product Characteristics In 2007‚ Paramount developed a technological breakthrough in non-disposable razor segment called Clean Edge. It had a vibrating‚ ultra-thin five blade design and worked on AAA battery. A heavier handle allowed for better balance‚ grip and control while shaving and ultra-thin razor blade design reduces irritation. Clinical trials indicate that Clean Edge achieved a 25% increase in hair removal versus other leading non disposable razor
Premium Razor Shaving Marketing
Positioning Clean Edge razor as niche would go nicely with the company’s current portfolio. Looking at the exhibits‚ it is clear that using this marketing strategy would lead to consistently high profit margins. Furthermore‚ Niche positioning will only require $15 million in marketing costs as opposed to $42 million in mainstream. There are some disadvantages to using this market position‚ such as the fact that this would limit the consumer base and there have not been any innovations in their
Premium Marketing