Clean Edge Razor MKTG600‚ Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS & CONCLUSIONS 3 RATIONALE & ANALYSIS 4 APPENDIX & ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit & Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning Scenarios
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Positioning Clean Edge razor as niche would go nicely with the company’s current portfolio. Looking at the exhibits‚ it is clear that using this marketing strategy would lead to consistently high profit margins. Furthermore‚ Niche positioning will only require $15 million in marketing costs as opposed to $42 million in mainstream. There are some disadvantages to using this market position‚ such as the fact that this would limit the consumer base and there have not been any innovations in their
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Drive Clean Drive electric Your grandchildren will likely find it incredible - or even sinful - that you burned up a gallon of gasoline to fetch a pack of cigarettes! Dr. Paul Mac Cready ‚ Jr. The future of transportation is here‚ and it’s knocking at your door! Our day-to-day means of transportation is changing and the more municipalities‚ business leaders‚ utilities and end-users know about Plug-in Electric Vehicles (PEVs)‚ the more prepared they will be to embrace the “vehicles of tomorrow”
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Tennessee V. Lane Case Before 2004‚ courthouses and other public buildings differed from how they are today. There was one thing that these buildings did not have‚ a handicapped entrance. At this time‚ it could be very embarrassing to be handicapped because you could do nothing for yourself. If you wanted to enter a public building‚ you had to ask someone to carry you in‚ or even worse‚ you might have to crawl up stairs to enter! This was a definite problem that had been around for years‚ however
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How to Clean Boxing Gloves Why is it important to clean your boxing gloves? If you can’t provide a good answer to this question‚ then you may be missing some important information you should know. Cleaning your boxing gloves helps to prevent them from being infested with bacterial. When these gloves are left unattended to‚ bacterial can develop on them and that could lead to bad odor. There are preventive measures you can take to protect your gloves from being attacked by bad odor causing bacteria
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mindset. • Drains will carry it. Somebody will treat it. Somebody will build sewage treatment plant. Clean it. Dispose it. • Don’t care. Yamuna is polluted not because of us ------------------------------------------------- But it is about us: our water; our sewage Current system: bring water (from distance); treat‚ pump‚ pipe to home‚ take sewage‚ pump‚ pipe‚ treat and dispose…river will be clean • Should work. But: a. It is capital intensive – creates divide between the rich and poor in a
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Case 5.2: Easy Clean Co. Internal Control Over Financial Reporting Component Evaluation- Control Environment Demonstrates Commitment to Integrity and Ethical Values Rating: 3 Present: Yes Functioning: No Internal control deficiency description: No written code of conduct or formal ethical standards No processes in place to evaluate employees ethical standards Tone at the top is minimal‚ with Doug and Phil appearing to have integrity‚ they work hard and stay late and the business is growing
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Squeaky Clean Only owning a hedgehog for a few weeks‚ I quickly realized that the poor thing got rather dirty. Small pieces of the cage liner and nesting materials easily became lodged between the quills that covered his back. Bathing a hedgehog can’t be that difficult. I remembered back to the instructions the pet store clerk told me. Use tear free soap‚ scrub him with a toothbrush‚ and use a flannel like fabric to dry him. Determined to make my hedgehog look as pristine as possible I pursued the
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Coming Clean About Motives When someone is trying to persuade you into something‚ good questions to ask are: Who’s interest are they serving and how will they profit from their proposal? These questions get to the heart of ethical arguments. For example‚ Jonathan Smith wrote in A Modest Proposal that he receives no benefit from what his suggestion to end 18th century poverty in Ireland by selling their infant children as food. I profess‚ in the sincerity of my heart‚ that I have not the least
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Case Analysis of Clean Edge Razor Product Characteristics In 2007‚ Paramount developed a technological breakthrough in non-disposable razor segment called Clean Edge. It had a vibrating‚ ultra-thin five blade design and worked on AAA battery. A heavier handle allowed for better balance‚ grip and control while shaving and ultra-thin razor blade design reduces irritation. Clinical trials indicate that Clean Edge achieved a 25% increase in hair removal versus other leading non disposable razor
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