QUESTION 2 a) Describe the four (4) types of consumer buying behavior. (10 marks) b) Mr. Kareem is a managing director of a software company and he is planning to purchase a new car for his family. Identify and demonstrate the stages in his buying decision process. (15 marks) c) QUESTION 3 a) Identify two (2) types of the environmental forces that affect the company’s ability to serve its customer. (5 marks) As a new marketing manager working for an automotive manufacturer‚ you are required to
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had to choose whether to go to an amazing party your friends invited you to or study for your finals test. Would you follow your brain and decide to study or follow your heart and go to the party? The main protagonist‚ Santiago‚ has to face many decisions like this in his journey to the Pyramids of Giza. In the novel‚ The Alchemist‚ by Paulo Coelho‚ Santiago learns‚ “Remember where your heart is‚ there you will find your treasure.” For example‚ Santiago learns some life lessons from a king. Next‚
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One of his decisions that affected his happiness was that he caught a ride in the same taxi as Jay Twistle. Chris tried talking to Jay‚ but Jay kept telling Chris that he had to go to a meeting. Chris then says that he is going the same direction as Jay is anyway‚ so Chris catches a ride with Jay. Chris goes on to talk to Jay‚ but Jay gets distracted by his Rubix cube. Chris solves the Rubix cube‚ which leaves Jay baffled. The quality time they spent together in the cab leaves Chris with a shot at
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an Elite basketball player‚ who wants to leave a legacy and not only be remembered by just the shoes. In the NBA the level of success is measured by championships and being able to lead your team to the very end and win it all. This is where his decision may change. New York went “7-14 in the playoffs since Anthony arrived” After a couple of first round exists‚ being swept by Boston and then only winning a game to the Heat ‚ the Knicks made history this year Winning the Atlantic Division and making
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psychologists’ work related conduct requires a personal commitment and lifelong effort to act ethically; to encourage ethical behavior by students‚ supervisees‚ employees and colleagues; to consult with others concerning ethical problems and using the ethical decision making model‚ first would be to identify the problem or dilemma” (APA‚ 2002)‚ I will take a course of action to improve Henry’s condition finding an ethical resolution to the problem. Ruby could be risking rejecting her client or at the least treating
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Making a Boardroom Decision The Board of Spartex Ltd is considering relocation due to rising costs and worsening traffic. The business has built up a good local reputation and a loyal‚ skilled workforce over its thirty years in London. Now it is considering a Greenfield site in South Wales- near to the M4 motorway. The move will have a net cost of £250‚000. The decision will be that of the board which consists of: * The Chair‚ who runs the meeting‚ can influence the decision‚ but needs to establish
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highlight your findings (e.g. business implications) and be prepared as if to be presented to an audience that has little knowledge of quantitative models. The technical appendix should include a formulation of a linear model‚ as we did in class (decisions‚ objective‚ constraints)‚ and standard printouts of the spreadsheet model with an optimal solution (see Instructions for Standard Printouts below). Problem 1: Perfume (30 marks) Rylon Corporation manufactures Brute and Chanelle perfumes. Raw material
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Abortion: The Responsible Decision Freda Munoz-Andrade Keiser University Abstract One of the most important time has come to a woman’s life is deciding whether to decorate the baby’s room with pink colors or blue. Other women may not have those thoughts in mind as they are to make a choice on whether to abort or keep her baby. Many decisions and choices we make on a daily basis may be influenced by our surroundings‚ society‚ and religion and beliefs. The decision or choices to terminate a
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Decision Support Systems Decision support systems are interactive‚ computer-based systems that aid users in judgment and choice activities. They provide data storage and retrieval but enhance the traditional information access and retrieval functions with support for model building and model-based reasoning. They support framing‚ modeling‚ and problem solving. Typical application areas of DSSs are management and planning in business‚ health care‚ the military‚ and any area in which management will
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Why is high productivity important for a nation? 2. Why do you suppose that service jobs have lower productivity than manufacturing jobs? 3. How can a company gain a competitive advantage by having higher productivity than its competitors have? Answer: high productivity important for nation because high productivity increase the economic level and also increase the living standard ...increase GDP of the country and give competitive advantage in the market ‚ productivity means to work with efficiency
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