Singapore The roots of the public relations (PR) practice can be traced back to 1965‚ when Singapore regained its independence from its British colonists. Understanding the strategic location of Singapore‚ multi-national corporations began to set up their offices over here. The early role of PR practitioners – according to a research study conducted by Selina Lim‚ June Goh and Krishamurthy Sriramesh in their report ‘Applicability of the Generic Principles of Excellent Public Relations in a Different Cultural
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Understanding Public Relations New media technologies for Not for Profit organisations Part 2 Analyse‚ discuss and explain how effectively Lifeline Australia is using new media technologies to manage the reputation and image of the organization and its relation to the publics. New media technologies are a set of digital tools emerging in the end of 20th and the beginning of the 21st centuries‚ predominantly
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Public Relations and Professionalism CJS/250 Public Relations and Professionalism The public relations appearance and professionalism in the private security sector are of upmost importance. A few examples from the Washington Post article of importance for the individuals of the private security sector to acquire in concern to a similar degree of professionalism as public law enforcement are: the need for private security personnel to enforce public safety and individual citizen rights. Growing
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MARKETING 438 PUBLIC RELATIONS MAJOR CASE PRESENTATION 20TH CENTURY INSURANCE COMPANY BY Branson C. Nicholson Nichelle Cox Rhonda Porter 1lb4198 02/17/99 Instructor: Paula Becker UNIVERSITY OF PHOENIX Long Beach Campus Table of Contents History‚ Position‚ Targeted Market‚ Goals Page 3 Northridge Earthquake‚ Crisis Page 4 Comeback Kid‚ Results of PR Campaign Page 6 Developing a Crisis Plan‚ Page 7 Crisis Team‚ Milestones for Communication
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Public relation (PR) of Heineken From all the study we know that Heineken has done very well marketing‚ and marketing is connecting to public relation real tight. Here we are going to introduce the public relation of Heineken. From the article I read on the Internet‚ there are 3 lessons we could learn from Heineken: 1. Expect the unexpected and create an escalation plan. 2. Talk like a human. 3. Defend ‘til the end! 1. Expect the unexpected and create an escalation plan. Part of
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Good Neighbours Campaign‚ 1999 Client: Australian Cotton Industry PR Company: Cox Inall Communication Cotton production is a significant primary industry in Australia‚ with a record harvest of more than 583‚000 hectares being planted in 2011/12. Cotton is one of Australia’s largest rural export earners‚ which continually supports the viability of more than 50 rural communities across the country. With more than two and a half times the world’s average yields‚ Australia’s cotton industry is now
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modern day PR is‚ Warnaby & Moss (2002) state that “Public relations is the art and social science of analyzing trends‚ predicting their consequences‚ counseling organisation leaders and implementing planned programs of action which will serve both the organization’s and the public interest.” This definition highlights several aspects that are important to a modern PR professional; trends‚ public interest & planned action. Modern public relations is always facing new challenges and trends as globalization
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you use a more proactive or reactive language. Save document as 4.9 Proactive vs. Reactive and submit via the assignment link provided. This assignment counts 100 points. 1. I think my language is mostly: (proactive or reactive?) I think my language is mostly proactive. I try to look at life with an “I can do” attitude. 2. Some phrases I use a lot that is proactive is: “I choose”‚ “I will”‚ “Let’s look at what we can do”. 3. Some phrases I use a lot that is reactive is: “I don’t
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Public Relations and Crisis Management Hung Fook Tong Table of Contents Executive Summary 2 Define and Explain the Crisis 3 Crisis Management Concepts and the Crisis 4 Crisis Management Strategies and Communication Strategies - Actual 5 Executive Summary This report critically defines‚ analyzes and provides recommendations on a recent crisis Hung Fook Tong (HFT) has encountered‚ product deficiency. Through crisis management concepts‚ communication strategies this report will show what
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Troleibuzul SA Public Transportation Neamt Problems that occurred in 2012 5/14/2013 Communication and Public Relation on Business Lect. Dr.Balasescu Simona Student:Bostan Nicoleta Brindusa Transilvania University Specialization: Business Administration Group 8801 [pic] Contents Background and headquarters: 3 Date of incorporation 3 Capital 3 Organizational
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