Integrated Marketing Communications: Brand Analysis Henry Garcia‚ Kris Burningham Cassandra Carone Agata Kosinski F C Flying Colours Advertising Table of Contents INTRODUCTION 3 ANALYSIS OF THE 4 P’S OF MARKETING 4 PRODUCT ACTIVIA DANONE YOGURT PROMOTION PRICE PLACE PRODUCT ANALYSIS SUMMARY 4 4 5 7 8 9 MARKET ANALYSIS 10 ECONOMIC TRENDS SOCIAL/DEMOGRAPHIC/CULTURAL TRENDS YOGURT CONSUMPTION IN CANADA
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VIETNAM DAIRY PRODUCTS JSC (VNM) November 20‚ 2014 INITIATE COVERAGE: BUY Current Price (19/11/2014): Target Price: VND VND 101‚000 113‚000 Short Term Trading Recommendation Resistance Level VND Support Level VND Hold 108‚000 104‚000 Bloomberg ticker: VNM VN Exchange: HSX Industry: Consumer Beta 0.71 52w Low / High (VND) 98‚500 – 121‚000 Outstanding Shares (mn) 1‚000 Market Cap (VND bn) 101‚011 Free Float (mn shares) 574.6 6M Avg Trading Vol 173‚208 Foreign-owned Ratio (%) 49% Cash dividend
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PT. BERJAYA SALLY CERIA INTRODUCTORY BUSINESS CHRISTABEL VANIA MICHAEL NPM : 1006805510 Table of Contents Page ...................................................................................................................................... 1 1.1 Sour Sally’s form of business 1.2 Opprotunities in starting this business in Indonesia 1.3 Maintaining good relationship with customers‚ suppliers and media Page ................................................................
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Healthcare Market 2020 Brief Overview The Indian healthcare industry is expected to reach US$ 79 billion in 2012 and US$ 280 billion by 2020‚ on the back of increasing demand for specialised and quality healthcare facilities. Further‚ the hospital services market‚ which represents one of the most important segment of the Indian healthcare industry‚ is expected to be worth US$ 81.2 billion by 2015. Meanwhile‚ the Indian pharmaceutical market is expected to grow at a compound annual growth rate
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NATIONAL LIVESTOCK DEVELOPMENT POLICY 1. Introduction Livestock plays an important role in the national economy of Bangladesh with a direct contribution of 2.95% percent to the agricultural GDP (Bangladesh Economic Review‚ 2006) and providing 15 percent of total employment in the economy. The livestock sub-sector that includes poultry offers important employment and livelihood opportunities particularly for the rural poor‚ including the functionally landless‚ many of whom regard livestock
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A Dissertation Report on “Comparative study between Amul and Britannia in Bangalore” EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have a good knowledge of the potential of a particular market. The growth of a company is invariably determined not just by its strategy‚ but on how it responds to the challenges it encounters. Over the years Amul & Britannia have encountered several challenges that have come
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AMUL ANAND MILK UNITED LIMITED Introduction The largest food brand in India and world ’s Largest Pouched Milk Brand µAmul¶ is a brand name managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). This name has its origin in the Sanskrit word "Amoolya‚" (meaning Priceless) and was actually suggested by an employee of Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) The Gujarat Cooperative Milk Marketing Federation Ltd‚ Anand (GCMMF) is the largest food
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Diploma in Business Management BUS 763 Managing in Organisations Term 3 2014 Level Assessment #1 Date /Day 7 Individual Assignment Week 5 Credits Weighting Tutor 15 110 marks (55 %) Summary Learning outcome (LO) assessed Part A (based on Case A) Marks Suggested length Section 1 Q1 Q2 LO1 LO1 / 12 marks 2- 3 pages /6 marks 1-1 ½ pages Section 2 Q3 LO2 /18 marks 3- 3 ½ pages Section 3 Q4 Q5 LO4 LO4 /8 marks 1 ½ - 2 pages
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The Birth of Amul It all began when milk became a symbol of protest Founded in 1946 to stop the exploitation by middlemen Inspired by the freedom movement The seeds of this unusual saga were sown more than 65 years back in Anand‚ a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade‚ the farmers of the district approached the
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Profile Johann is a 66 year old lady living in rural ireland. She lives by herself in a small cottage in the centre of her village. She is within walking distance to two grocery shops‚ a national school‚ a church and two pubs. Her daughter lives on the other side of the village which is within walking distance also. Johann has two daughters and one son that she sees regularly and one son from a previous relationship that she sees occasionally. She was diagnosed with bi-polar (manic) depression at
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