I am the CEO of L’oreal‚ a global personal care products company. We provide our customers with cosmetics‚ beauty and perfumes. Although we are in the cosmetics business now for 97 years‚ we are having difficulties with our shampoo line‚ which represents one-half of our annual sales in a normal year. But in 2005 it proofed to become our only product that didn’t work out the way we planned. Our shampoos are now in a declining phase and this affects our sales intensively. This is why we were
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Levels of a Product Consumers often think that a product is simply the physical item that he or she buys. In order to actively explore the nature of a product further‚ let’s consider it as three different products - the CORE product‚ the ACTUAL product‚ and finally the AUGMENTED product. This concept is known as the Three Levels of a Product. The CORE product is NOT the tangible physical product. You can’t touch it. That’s because the core product is the BENEFIT of the product that makes it
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I. Executive Summary The Clorox Company is about to enter a new product market by launching a faucet mounted filter system in order to maintain its dominance in the water filtration business. To do this in a successful way‚ Clorox has to conquer this market with the right entry strategy. Main goal is therefore to gain market share by targeting the right customer segment and make an appropriate marketing investment. Also the previous pitcher market leadership must be maintained. The biggest
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SPC Products Company Brief Summary of SPC Company Son pan products company (SPC) is a leading Japanese company specialising in providing automating solutions for financial‚ insurance and manufacturing solutions. SPC also produces PC’s‚ mid range computers and peripherals for the Japanese Market. SPC is well known in the Japanese Market as a software producer of very high quality. Due to Son pan’s large range of hardware‚ software and networking solutions‚ it is also one of the largest systems
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INTRODUCTION Xuzhou Huifeng Company is a Jiangsu building material manufacturer and estate developer which committed to producing material of high quality and enhanced specifications for an affordable price‚ taking full advantage of the current economic climate. The company’s first lower medium model called the “Xio” is to be released this year and sold in two European markets; Germany and UK. We will be targeting this model at young professionals and young families. With recent emphasis on manufacturers
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live in a nonlinear world. We realize that changes sweeping the nations‚ economies and corporations are far deeper and longer-lasting. Being nimble‚ fast and change-ready has become a mantra for survival‚ if not for success. Capacity for change and transformation has become a key organizational capability. Managing change has become a critical and non-negotiable skill for leaders in organizations. Change initiatives do not always produce the results we desire; however‚ not doing anything is even
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Inside the Pantheon is a dome that has a perfect spherical shape. In the centre of this dome is an opening with a symmetrical circular shape known as the ‘oculus’‚ which is sometimes also referred to as “Great Eye”. Reasons why these features of architecture were chosen: The meaning of the word ‘Pantheon’ is ‘contains all gods’ with ‘pan’ meaning all and ‘theon’ meaning gods. The interior of the Pantheon contains altars to individual gods hence the name. The dome in the interior of the Pantheon is round
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both cultures were considered the foundations of western culture‚ and the influence continues to this day. This is obvious in that the design of the Parthenon and Pantheon for example‚ continue to be used in the construction of official buildings in the west in modern times. Discussion 1. Similarities: Both the Parthenon and the Pantheon are ancient temples. They look similar in that they both illustrate geometric precision yet there are distinctions in their styles which reflects the culture that
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The pantheon is an artistic and imaginative blend of three major architectural focus: the unification of traditional temple form and the new domed space‚ the technical development of concrete constructions‚ and the tendency to obscure construction and structural elements. This paper discusses the Pantheon by analyzing the architecture from various aspects such as its three distinctive spaces and the experience they brings‚ the lighting of the interior‚ innovation such as coffering‚ the skillful use
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Greece’s Parthenon and Rome’s Pantheon are two iconic temples that exemplify the values of the cultures in which they were built. The Parthenon is a marble building that was built between 447 BC and 432 BC and stands 45 feet high and 228 feet long by 101 feet wide. The Pantheon is made of limestone‚ brick‚ and pumice. Its dome is 142 feet in diameter and 71 feet in height. The height of the section below the dome is also 71 feet. I chose these two temples because I want to improve my knowledge of
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