Glittering Generalities: Glittering generalities was one of the seven main propaganda techniques identified by the Institute for Propaganda Analysis in 1938. It also occurs very often in politics and political propaganda. Glittering generalities are words that have different positive meaning for individual subjects‚ but are linked to highly valued concepts. When these words are used‚ they demand approval without thinking‚ simply because such an important concept is involved. For example‚ when a
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Developing criteria for Textbook evaluation David Williams This article shows how criteria can be developed for evaluating English language textbooks. It presents a scheme for evaluation which can be used to draw up a checklist of items relevant to second (or foreign) language teaching. Instructions for using the checklist are given as a way of suggesting how teachers can evolve their own criteria for different situations. In situations where there is a shortage of trained teachers‚ language
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Communication Techniques Poor listening skills can result in distrust from your customer. When a customer contacts you they need to be able to comfortable and confident in knowing that you will assist them in the best way possible. Body language is very important even over the phone. The customer can hear frustration and impatience. This in turn makes the customer very uncomfortable. You have to build a solid rapport with the customer by asking questions‚ showing concern with the issue or problem‚ and having
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Standardized Evaluation Grids The Sample Evaluation Grids/Rubrics on the following pages are intended to guide teachers in creating their own assessment grids for their courses while keeping in mind the importance of maintaining clear department standards for our core courses. The explanations within the sample grids should provide teachers with the necessary information to follow similar marking procedures and to make similar decisions about the marks students receive on their essays. Although
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SMOOTHING TECHNIQUES Several techniques are available to forecast time-series data that are stationary or that include no significant trend‚ cyclical‚ or seasonal effects. These techniques are often referred to as smoothing techniques because they produce forecasts based on “smoothing out” the irregular fluctuation effects in the time-series data. Three general categories of smoothing techniques are presented here: • Naive forecasting models are simple models in which it is assumed that the
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classification has its own importance. Many costing techniques evolved in due course of time to ascertain the costs of above elements and to facilitate the control of the cost of the product. The main costing techniques that evolved include Absorption Cost Technique‚ Marginal Cost Technique and recently developed Activity Based Costing Technique. The purpose of this paper is to analyse the Absorption Cost Technique and Activity Based Costing Technique and to highlight their basic differences. With
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Five Stars Tools Case Five Star Tools is a small family owned firm that manufactures diamond coated cutting tools (chisels and saws) used by jewelers. In the past two years‚ the company has experienced growth and is at capacity in the coating and sharpening process. This has created a constraint‚ or bottleneck‚ that has caused the company to miss deadlines from several important customers. This case analysis seeks to provide solutions to the constraint problem. The following is a table showing
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Assessment Tool Analysis Paper The nursing process is the framework in providing nursing care. Assessment is an important aspect of nursing care and is the first step in the nursing process. An assessment of the client’s emotionally and psychology health needs must be assessed to ensure a holistic view of the client is obtained. Jean Watson’s theory of caring is the blueprint of the nursing profession. Jean Watson’s theory of human caring focused on establishing a caring relationship with patients
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The evaluation of current government policies on parking shortage problem in Shanghai and suggest possible solutions. 1. Introduction - Situation of parking shortage problem in Shanghai The number of vehicles in Shanghai has increased during recent years. There is greater demand for parking spaces. However‚ the number of parking spaces failed to fulfill the demand for the parking spaces due to various reasons‚ which leads to parking spaces shortage problem. According to National Bureau of
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Tools of Corporate Communication Corporate communication is a humongous process. It incorporates a whole range of functions like corporate design‚ corporate advertising‚ internal communication‚ crisis management‚ media relations‚ investor relations and public affairs etc. Corporate communication addresses the singular purpose of presenting a corporate entity to the world. It is effectively a management function which offers a framework for the effective coordination of all internal and external
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