and acceptance the culture that came along with the changes of the time. It seems plausible to assume that one of the most significant advances to show itself‚ was the car. Although the growing popularity of the automobile was positively affecting middle
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Brand Recognition in relation to Brand Loyalty Introduction “Brands are the most valuable intangible asset for companies” claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011‚ p.319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.
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’ Case 10-2) 1 The Smart Car In 1991‚ Nicolas Hayek‚ chairman of Swatch‚ announced an agreement with Volkswagen to develop a battery-powered "Swatch car." At the time‚ Hayek said his goal was to build "an ecologically inoffensive‚ highquality city car for two people" that would sell for about $6‚400. The Swatchmobile concept was based on Hayek’s conviction that consumers become emotionally attached to cars just as they do to watches. Like the Swatch‚ the Swatchmobile (officially named
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groups that have really been pushing their use. Tough these cars do not share the same performance qualities of some gas-powered cars; the current technology has been rapidly catching up. Hybrid vehicles have offered in some ways the best of both worlds. The cars are environmentally friendly yet offer the power and distance capabilities of other cars on the market. Furthermore‚ there have been many ways of supplying electricity to the cars including home-rechargeable batteries and hydrogen power. Electric
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Generally‚ there are many factors that can impact the buying decision of consumers/customers. Base on this topic‚ I would like to highlight and discuss some of the factors that I believe are mostly impacting consumer’s buying decision. These factors are the economic status of the consumer‚ consumer’s interest and influences‚ upbringing and culture‚ and the media’s marketing strategy. Culture can be defined as the beliefs and attitudes of human being. Every human being is influence by their parent
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Driverless Cars Imagine riding about‚ looking around and suddenly seeing a car driving next to you‚ but with nobody inside. How would you react? How would you feel? Would you be confused? These are some questions I am asking myself and they are the reason why I want to write some of my thoughts about this topic. I am going to write on some advantages and disadvantages which need to be taken into consideration. Fewer Accidents First of all I want to discuss the argument that our population is
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would no longer be dependent upon the middle east to provide for our oil needs. Hydrogen automobiles are the future for automobiles because of its many political‚ economical‚ and environmental benefits. Tabitha Benbrook argues that "We could change the cars so that they use energy more efficiently‚ and pollute less. This could be done by using hydrogen as a fuel"(page 1) In 1839‚ English inventor Sir William Grove reasoned from his experiments that it was possible for water to be split up into hydrogen
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------------------------------------------------- Motorcycles are Safer than Cars Everyone knows that in a crash motorcycle riders usually come off worse than car drivers. Riders avoid some problems‚ like being trapped in a burning or sinking car‚ but in general an accident that dents a car can put a motorcyclist in hospital. However motorcycle fear is often based on rumor or reports‚ not actual experience. It is guilt by association. Guilt by Association A friend once told me she didn’t like
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Owning a Car Transportation is the necessity for people to go where they want. However it was a very big issue for people who lived in the past as there weren’t any vehicle which provided people to transport easily without carriage. Today‚ there are lots of ways for transpostation such as public transportation and owning a car. People prefer to transport either public transportatin or a private car. The causes of owning a car are being unhappy with transportation and having crowded family. The
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Hybrid Cars Hybrid cars which use at least two form of onboard energy to get impulse are popular subject because of decreasing oil sources. A hybrid car has a traditional internal combustion engine and fuel tank as well as one or more electric motors and a battery pack. There is a problem that it will be affect the transportation in the future. Nowadays‚ most of people have cars which use oil as fuel. This situation has been causing to used up oil sources. Hence people are looking for different
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