McDonalds’ Development The McDonalds that we know today‚ is not the McDonalds from 64 years ago. It has made significant advances throughout the years. It first began as a family owned Bar-B-Q restaurant‚ and now it has become a multi-million dollar company with franchises all over the world. A multi mixer salesman is the person who changed the future for McDonalds. He intended to sell Dick and Mac McDonald a mixer‚ but instead he invested into their business‚ and made McDonalds a franchise. Even
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History of McDonald’s The McDonald ’s concept was introduced in San Bernardino‚ California by Dick and Mac McDonald of Manchester‚ New Hampshire. It was modified and expanded by their business partner‚ Ray Kroc‚ of Oak Park‚ Illinois‚ who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald ’s Corporation. http://en.wikipedia.org/wiki/History_of_McDonald%27s McDonald’s is a company which has a colorful history and developed the culture
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creeps up on the happy meals‚ trays‚ and familiar furniture. As the water floods in you can hear the faint sound of machines in the restaurant. There are no staff‚ customers‚ or actors rather the paper cups‚ wrappers‚ fries‚ and a statue of Ronald McDonald‚ a well-known mascot for the McDonald’s burger chain are the main characters. Surprisingly enough what looks like a genuine McDonald’s diner‚ is a model the artists designed from their own memory. The model was constructed in a large swimming pool
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History of the Industry (internet) (I shall write it) 1.2. History of the company McDonald is a world famous fast food chain restaurant. In California‚ the concept of McDonald was introduced by two brothers named Mac (Maurice) and Dick (Richard) McDonald. In 1940‚ the restaurant was renamed to McDonald’s Famous Barbeque from Airdrome restaurant (located near the airport)‚ which was ran by their father‚ Patrick McDonald in 1937. In 1940‚ two brothers figured out most of the profit were coming from selling
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has became so use to fast foods that McDonalds should also target them and try to position McDonalds as a place for all. They should target adults also because they can pay for quality and variety of products. 1) Demographic Segmentation: Kids‚ Family and Students McDonalds offers different products like Happy Meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. McDonalds has made its environment which is suitable
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BUS444- McDonald’s Case study #2 Team members- Class Visk2011B 1. Nguyen My Hanh 2.Tran Thi Huong Giang 3.Nguyen Manh Long 4.Dong Quang Lam Question 1 a) The McDonald’s Corporation‚ the leader in the fast food war‚ is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers
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ID 310973 Contact Details: Contact Person Address Telephone No. Fax No. Email Mr. Tan Hwa Seong 3 Jalan Datuk Sulaiman 2‚ TTDI‚ 6000 Kuala Lumpur Malaysia +60 122862816 +60 377107300 roysten.tan@gmail.com STRATEGIC BUSINESS ANALYSIS MCDONALD ’S CASE STUDY Table of Contents EXECUTIVE OVERVIEW............................................................................................. I-4 TASK I. 2003 SWOT ANALYSIS....................................................................
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Web Page‚ About Our Company. McDonalds Webpage has a lot of information about the company including‚ quick facts‚ their mission and values‚ history about McDonalds‚ supply chain information‚ financial information‚ etc. McDonalds has more than 34‚000 restaurants worldwide‚ with 1.8 million employees‚ in 119 countries. I plan on using the information found on their web page for sharing a little about McDonalds history (B4)‚ and general information about McDonalds like their values‚ and market
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Discrimination and vulnerable groups McDonalds does not discriminate against the vulnerable groups. McDonalds give many working chance to the vulnerable groups in order to accept and help them to be the part of the society. Labor practices: McDonalds dose provide safety workplace to the employees. McDonalds should also give enough resting time to the employees to ensure they will not be too tired and not affect the employees’ health. Environment: McDonald practices to reduce‚ reuse and recycle
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indirectly impacting McDonalds. Currently McDonalds is using lots of strategy which got positive and negative effects on company. .MacDonald’s should keep the effective and successful strategy and modify or redesign the failure strategy. This report uses SWOT analysis to evaluate the current strategy and recommend three years strategy for McDonald’s. 2. Analysis 2.1 Discussion of the environmental factors impacting McDonalds‚ placing emphasis on the key drivers: As McDonalds is a global company
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