Throughout the past 50 years‚ marketing has changed substantially with the development of science and technology. Since start of the age of information technology from as early as the 1960s‚ traditional marketing has been evolving into to a new form of marketing‚ E-marketing. E-marketing is the use of information technology in the processes of creating‚ communicating‚ and delivering value to customers‚ and for managing customer relationships in ways that benefit the organization and its stakeholders
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Assignment – Digital Economy For MBA Contents Page 1. Introduction 3 2. Findings / Analysis 4 2.1 Introduction to e-Supply Chain 4 2.2 Problems of e-Supply Chain 5 2.3 Solutions to e-Supply Chain problems using technology 7 3. Conclusion 9 4. References / Bibliography 10 1. Introduction The use of effective and efficient supply chain has its advantages. However‚ in order to deploy an effective and efficient supply chain‚ it is necessary to coordinate the flow of material‚ information
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FINAL Thesis 2010-06-03 FINAL Thesis (Ver 10.7): M. Shakhawat Hossain Bhuiyan Page 1 of 21 Public Sector E-Service Development in Bangladesh: Status‚ Prospects and Challenges M. Shakhawat Hossain Bhuiyan E-Government- Master Program Swedish Business School‚ Örebro University‚ Sweden shakhawat@erd.gov.bd Abstract Rapid development of information and communication technology (ICT) creates extensive opportunities for efficient and cost effective
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E-MARKETING ENVIRONMENT IN PRESENT SCENARIO *Mr. Prashant Sharma (A.P‚ Mgt.Deptt. DIMS‚ Meerut.) *Dr.Gaurav Kaushik (HOD‚ Mgt.Deptt‚ DIMS‚ Meerut.) ABSTRACT E- marketing is popular nowadays worldwide. Through the help of Internet companies interested in selling goods and services can easily penetrate into the homes and offices of prospective buyers. Companies can measure their marketing related statistics easily and relatively inexpensively. Certain drawbacks such as information
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The Efficiency and Effectiveness Problem of Facebook Marketing With more than 800 million active users (“Facebook F8‚” 2011)‚ Facebook is currently the world’s most popular social network. The considerable number of audiences provides marketers with an ideal platform to post promotions and advertisements. Activities integrating marketing practices with Facebook features are referred to Facebook marketing. Statistics show that (Bullas‚ 2010) the number of Facebook Ads has passed the milestone of
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Larson flew to Kano‚ Nigeria‚ to begin a two-year term in an agricultural ministry in the Kano area. He returned to the United States in 1981 and enrolled in the Interdisciplinary track of Wheaton Graduate School. In June 1982 he returned to Nigeria under SIM‚ where he planned to complete his graduate degree while continuing mission work. In August 1984‚ Larson returned to Wheaton College Graduate School and received an M.A. in 1986. Larson established a joint venture in Nigeria in 1994‚ with local
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The world’s largest furniture retailer operating in 38 countries still keeps to its founding goal. By entering a new marketing world Ikea has kept up with the demands of customers though effective e-marketing systems and processes as well as analyzing key customer interfaces. These issues give discussion into the digital marketing world of being seen on the Web though custom shopping website to social media sites and the development of Ikea App. By-
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Analyzing Marketing Problems and Cases HIGHLIGHT 1 A Case for Case Analysis Cases assist in bridging the gap between classroom learning and the so-called real world of marketing management. They provide us with an opportunity to develop‚ sharpen‚ and test our analytical skills at: -Assessing situations. -Sorting out arid organizing key information. -Asking the right questions. -Defining opportunities and problems. -Identifying and evaluating alternative courses of action. -Interpreting data. -Evaluating
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CONGESTION PROBLEM IN NIGERIA By 1Oyatoye E.O. Ph.D Department of Business Administration‚ University of Lagos. Nigeria Email: eoyatoye@unilag.edu.ng 2Adebiyi‚ Sulaimon Olanrewaju Department of Economics and Financial studies Fountain University Osogbo‚ Osun state. Nigeria. Email: lanre18april@yahoo.com 3Okoye John Chinweze Torcelik International Company United. Apapa‚ Lagos. Nigeria ABSTRACT This paper stresses the importance of queueing theory to the problem of port
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Challenges and Prospects in Advertising In advertising one has a diverse range of jobs to choose from‚ to suit one’s inclination‚ talent and personality. The choice of working in an organization that manufactures certain goods or provides certain services‚ to look after the advertising of these goods or services would demand a particular kind of skills and interests. One can choose to work in an organization that creates advertising and distributes advertisements through different media. In such
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