brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares” Digital Marketing Overview 2014 Earlier Consumer Decision journey The Funnel Marketers have long used the famous funnel metaphor to think about touch points: Consumers would start at the wide end of the funnel with many brands in mind and narrow them down to a final
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Problems and Prospects of MIS in Bangladesh --------- A perspective study on SME Declaration 21st December‚2011 Md. Rahimullah Miah Lecturer Dept. of Business Administration Leading University‚Sylhet. Subject: Submission of report on “Problems and Prospects of MIS
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Prospects and Problems Of E-commerce Prospects and Problems of E-Commerce Prepared for S I Nusrat A Chaudhury Associate professor Department of Business Administration & Head of Career Counseling Center East West University Prepared by Razoanul Amin Talukder 2005-2-10-207 Sazzad Hossain 2005-3-10-091 Tanzia Afrin 2005-2-10-271 Sk. Abdul Mukit 2005-2-10-135 Golam Kibria 2005-3-10-136 Date of Submission: April 13‚ 2008 [pic] 10 April 2008
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Problems faced in different countries 1. Slowness to develop a strong presence online. Walmart has become sloppy in executing big changes‚ which is inevitable for an organization. After so many years of such an explosive growth. Case in point is Walmart’s slowness to develop a strong presence online. Despite these fears‚ Walmart’s leaders are optimistic that they can shift the business and position the retailer for long-term success. They are already testing a radical new concept -- downsizing
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Australia’s Digital Economy: Future Directions final report © Commonwealth of Australia 2009 This report is protected by copyright. Apart from any use as permitted under the Copyright Act 1968‚ and those explicitly granted below‚ all other rights are reserved. Except for the Commonwealth Coat of Arms and except where otherwise noted‚ this work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivativeWorks 2.5 Australia licence (the Licence). A copy of the Commons Deed
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Introduction News is the abbreviation of the four directions-North‚ East‚ West and South‚ meaning that it covers all the events happening around us. News provides information which enhances knowledge. It is the right of a human being to know what is happening around him/her. Throughout time‚ the journalism industry has gone through several changes. At the beginning‚ there were only weekly magazines providing readers with information and knowledge about the society‚ and then came the daily newspapers
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Private Sector Housing Delivery in Nigeria (Challenges and Prospects) A GROUP TERM PAPER REG. No.: HEM 1137- HEM 1146 DEPARTMENT OF ESTATE MANAGEMENT AND VALUATION SCHOOL OF ENVIRONMENTAL STUDIES; FEDERAL POLYTECHNIC‚ NASARAWA‚ NASARAWA STATE e-mail: fpnas@yahoo.com‚ Tel.: +234 – 047-66701‚ 66707 047 – 66238 (DL) JULY 27‚ 2012 Private Sector Housing Delivery in Nigeria: Challenges and Prospects BY ISAAC‚ OKORONKWO .C. Department of Estate Management and Valuation‚ School of Environmental Studies
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THE IMPACT OF TECHNOLOGY ON MARKETING IN NIGERIA BY EMMANUEL OMOBHUDE IRABOR COMPUTERS AUCHI ABSTRACT With a few exceptions‚ available literature tends to uphold the view that technology has become a universally relevant concept in every business organization. Some argue that a consistent and positive relationship exists between Marketing and Technology. This paper therefore‚ proposes that with its effects on marketing‚ organizations and practitioner can create a symbiotic
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Industry By: Dr. Sudhindra Bhat MBA‚ MFM‚ ACS‚ M.Phil‚ PGDS&MM‚ PGDIR&PM‚ PhD** Management Faculty‚ Consultant and Corporate Trainer Acharya Institute of Management and Sciences 1st Cross‚ 1st stage‚ Peenya industrial Area‚ Bangalore-560 058 E-mail: bhatt1978@yahoo.com Financial System is the most important institutional and functional vehicle for economic transformation of any country. Banking sector is reckoned as a hub and barometer of the financial system. As a pillar of the economy
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International Marketing Plan Report (Pizza Hut) (Target Market-Nigeria) Submitted to: Dr. Jawahitha Sarabdeen Subject: Marketing in a Global Economy (TBS982) Due date: 5th December 2013 Prepared by: Nithin Suresh 4465702 Noel Philip 4471350 Mohammed
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