Marketing Mix Marketing Mix is a combination of marketing tools that a company uses to satisfy their target customers and achieving organizational goals. McCarthy classified all these marketing tools under four broad categories: ▪ Product ▪ Price ▪ Place ▪ Promotion These four elements are the basic components of a marketing plan and are collectively called 4 P’s of marketing. 4 P’s pertain more to physical products than services. Below is an illustration for marketing mix. The important
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THE COLLAPSE OF UNIVERSAL BANKING SYSTEM IN NIGERIA: AN ASSESSMENT OF THE INTRODUCTION OF SPECIALZED BANKING AND HOLDING COMPANY SYSTEM. BY AIMINHIEFE OSAGIE BENEDICT Osazemogie@yahoo.co.uk‚ 08055819143 BEING AN M.Sc. (ACCOUNTING AND FINANCE) SEMINAR PAPER‚ DEPARTMENT OF ACCOUNTING‚ FACULTY OF MANAGEMENT SCIENCES‚ BENUE STATE UNIVERSITY‚ MAKURDI. Abstract The Central Bank of Nigeria (CBN) recently reviewed the universal banking system in favour of separate banking licenses
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HISTORY OF EDUCATION IN NIGERIA COURSE OUTLINE 1. Concept and Rationale of History of education 2. A Brief History of Education in Ancient Greek and Roman Empire 3. African Indigenous System of Education/African Traditional Education 4. Islamic Education in Nigeria 5. Christian Missionary/Western Education in Nigeria 6. Nigerian Education Since 1960 THE CONCEPT OF EDUCATION There seems to be no universally accepted definition of the word ‘education’. But this is not peculiar with education
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The term ‘quality of life’ (QOL) refers to the general well-being of individuals and societies. The term is used in a wide range of contexts‚ including the fields of international development‚ healthcare‚ and politics. “Warren Buffett‚ probably the world’s most successful investor‚ has said that anything good that happened to him could be traced back to the fact that he was born in the right country‚ the United States‚ at the right time (1930)”. None of us has a say in where he is born‚ but
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Prospects For Democracy “A democracy is nothing more than mob rule‚ where fifty-one percent of the people may take away the rights of the other forty-nine.” “Democracy... while it lasts is more bloody than either [aristocracy or monarchy]. Remember‚ democracy never lasts long. It soon wastes‚ exhausts‚ and murders itself. There is never a democracy that did not commit suicide.” It is the year 2010. Democracy has become so successful that countries who ’ve enjoyed it are trying to share
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ACT (ISA 2007) ON INSIDER TRADING AGAINST THE BACK DROPS OF THE PROVISIONS OF THE CAMA 1990 AND THE COMMON LAW ON THE DUTIES OF DIRECTORS OF COMPANIES IN PREVENTING INSIDER RELATED OFFENCES AND PROTECTING THE INTEGRITY OF THE SECURITIES MARKET IN NIGERIA PRIOR TO AND IN THE MODERN ERA OF THE INTERNET.” SUBMITTED BY AYODELE DOYINSOLA .O LAW/2007/100 DEPARTMENT OF LAW OBAFEMI AWOLOWO UNIVERSITY ILE-IFE OSUN STATE TO PROFESSOR M.T. OKRORODUDU-FUBARA IN PARTIAL FULFILMENT OF THE COURSE “LAW OF BUSINESS
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TECHNOLOGY AND NIGERIA’S NATIONAL SECURITY: CHALLENGES AND PROSPECTS INTRODUCTION 1. Human existence has been characterized with attempts by man to apply technology to control his environment with a view to improving his material existence. This has resulted in epoch making developments such as the discovery of gun powder and the invention of industrial machines both of which have had significant impact on the development of the society.[i] These technological innovations also had significant
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of Capital Market on Economic Growth in Nigeria (19802008) Usman Owolabi Akeem‚ Phd Faculty of ManagementScience‚PMB4000‚ LAUTECH‚Ogbomoso‚Nigeria e-mail-labisky@yahoo.com‚ Tel:+2348036675099 Abstract The capital markets play important roles in the economy growth of the market. A well functioning market insures that both corporation and investors get or receive fair prices for their securities. It examine the impact of capital market on the Nigeria economy and also examine how stock exchange
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The Effectiveness of using Cooperative Learning in Enhancing Reading Comprehension for English for Communication II students in Universiti Utara Malaysia. Chapter 2: Literature Review 1. John Myers (Cooperative Learning Vol 11 #4 July 1991) points out that the dictionary definitions of "collaboration"‚ derived from its Latin root‚ focus on the process of working together; the root word for "cooperation" stresses the product of such work. 2. According to Ted Panitz (1996)‚ he summarize
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Gender and Poverty in Nigeria Exploration of Journal article in Sociology Amanda Watson Professor Melanie Townsend Introduction to Sociology 04/27/12 I read an article dealing with the connection between gender and poverty in Nigeria. I believe that the article was a primarly view of existing research. I feel that it is because the author never said he conducted the research. It was said the study found out this or that. If the
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