Assume you have been appointed as a marketing consultant for Jollibee. As part of the international expansion program‚ the management wants you to prepare a report to identify marketing opportunities. The report should cover the following information: a) Identify three potential markets for expansion Jollibee Foods Corporation (JFC) is banking on franchising and overseas expansion to continuously boost its earnings in the long run. The aggressive expansion program is in line with doubling the company’s
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successful though it eventually outsold the ice cream product. In January 28‚ 1978‚ Tom Tan and his brothers formed the Jollibee Foods Corporation (JFC). As they made a fast-food outlet‚ they decided to develop an own brand including a mascot‚ a menu that would look appealing to the Filipino palate and they brought the promise of “Langhap Sarap” or smells good so it must be good. Jollibee is the largest fast-food chain in the Philippines and they maintained to manage its dominant position. It was also
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Communication Problems of Overseas Japanese Corporations Introduction My six years of work experience in China allowed me to observe the Japanese culture objectively. I noticed that one common problem causes many business failures‚ namely‚ our communication style; it is proving to be an obstacle in the way of Japanese globalization. Reality of Japanese Traditional Companies English is indeed used as a communication language all over the world‚ but I suspect that the Japanese might not
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I. PEPSI CORPORATION HISTORY The Pepsi-Cola story began in a drugstore in New Bern‚ North Carolina‚ USA in 1896. Caleb Davis Bradham‚ a pharmacist‚ owned a drugstore named Bradham Drug Company in downtown New Bern. Like many of the drug stores at the time‚ Bradham’s store also housed a soda fountain. Here‚ Bradham offered his own soda concoctions which attracted most of the small-town folks. On August 28‚ 1898‚ Bradham invented a new recipe‚ blending kola nut extract‚ vanilla and “rare oils.”
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BUSINESS FINANCE 2 Investment Analysis Brief Company Background Jollibee Foods Corporation (JFC) is the Philippines’ largest Food Service business and is continuously expanding its presence in foreign countries. It has a System Wide Sales of P117.9 billion and a Net Income of P5.4 billion in 2014. JFC has a total store network of 2‚951 stores worldwide as of March 31‚ 2015. In the Philippines‚ JFC’s store network totals to 2‚335: Jollibee brand 869‚ Greenwich 216‚ Chowking 419‚ Red Ribbon 334‚ Mang
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Dr. Harold Wolf of Medical Research Corporation (MRC) discovered a unique electronic stimulator that is said to have the capability of reducing the pain from arthritis. Even though the Federal Drug Administration (FDA) still has to approve the device‚ and the testing is in the early stages‚ the interest generated is powerful. Dr. Wolf has received three offers from interested parties and needs to decide which offer would make the most business sense. Offer One includes additional monetary incentives
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Philip Emeagwali once said “The hardships that I encountered in the past will help me succeed in the future.” Emeagwali was the oldest of nine siblings and worked as a nurse aide. He earned a moderate income and because of that he had to drop out of school at age 14 even though he was a mathematician. He set his goals high in life so he could go far in life and he did just like my dad. In 1970‚ on the day before Halloween my dad was born. Mae Beth‚ his mother had him induced so kids wouldn’t
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Introduction Nokia Phones originated from a small town in Southwestern‚Finland and began from a small paper mill on the banks of the Nokianvirta river‚set up by Fredrik Idestam in 1865.It was 1968 that the Nokia Corporation started in the Mobile Nokia Phone business after spending more than a century operating five different business field as stated in the time line below (Barr G‚ 2009) : Paper Mill‚ 1865 Finnish Rubber‚ 1898 Cable Electronics Forestry Power Generation 1912-1967 By year
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apan-based electronics and communications company‚ Sony Corporation‚ was subjected to a spate of restructuring exercises since 1994 to improve the financial performance and competitiveness of the company. With the initial efforts to restructure the company not yielding results‚ Sony went in for a revamp of the top management in 2000. The efforts by the top management in organizational restructuring failed to put Sony back on the growth track. At this juncture‚ in 2005‚ Howard Stringer became
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MULTINATIONAL CORPORATIONS’ ACTIVITY IN RUSSIA: PROBLEMS AND PROSPECTS Aliyev E. V.‚ 3rd year‚ Institute of Economics‚ Management and Environmental Studies‚ Siberian Federal University Supervisor- Berezova K. G. One of the most actual tendencies associated with globalization is a growing influence of multinational corporations (MNCs) on local economical environments. During recent decades‚ Russia turned from an isolated economic unit to a host country for foreign capital flows. Multinational
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