UNIT: 1 RURAL MARKETING Definition:Rural marketing can be defined as a function which manages all those activities in asserting‚ stimulating and converting the purchasing power of rural people into an effective demand for specific products and services and there by achieving the goals of the organisation. Rural areas:Rural areas are large and isolated areas of an open country with low population density a country side refers to rural areas that are open. Q1. Explain the nature and scope of rural marketing
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Challenges Faced by Management Managing and supervising people are not an easy job. Every day we are facing different problems and challenges. Maybe a small or big problems that we must enhance or motivate our people‚ talk with them and even sometimes help them to solve their day to day problems. Every individual has his own characteristic to portray. Variations of people should take into consideration in managing them. Factors like timing‚ place‚ and situation would work well for the managers
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Rural Markets – Retail Management In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. Rural India with its traditional perception has grown
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RURAL NON-FARM EMPLOYMENT IN INDIA: MACRO-TRENDS‚ MICROEVIDENCES AND POLICY OPTIONS Brajesh Jha Agricultural Economics Unit Institute of Economic Growth University Enclave‚ Delhi-110007 Gram: Growth-110007 Phones: 91-11-27667101‚ 27667288‚ 27667365 Fax: 91-11-27667410 E-mail: brajesh@ieg.ernet.in Website: www.ieg.nic.in RURAL NON-FARM EMPLOYMENT IN INDIA: MACROTRENDS‚ MICRO-EVIDENCES AND POLICY OPTIONS Brajesh Jha* ABSTRACT Towards the end of the 1990s‚ the incidence of unemployment
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TO BE AN ENTREPRENEUR The top 15 qualities needed to be an entrepreneur and the top 10 qualities needed to be a manager is listed as follows. This is a summary of the results yielded by the most popular search engine‚ Google. Not surprisingly most of the qualities needed for an entrepreneur and for a manager matched. This fundamentally shows that in a way‚ the manager of today needs to be an entrepreneur. It is evident that the degree or extent to which an entrepreneur needs the
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“Entrepreneurs Are Born Not Made.” Critically Analyse This Statement with Reference to the Literature and to Your Experience of Entrepreneurship. “Entrepreneurs are born not made.” Critically analyse this statement with reference to the literature and to your experience of entrepreneurship. This essay aims to evaluate the various traits identified with entrepreneurs‚ and then establish whether entrepreneurs are born with these traits‚ or whether‚ they are shaped and developed through their life
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1. INTRODUCTION This report is about an interview with an entrepreneur based in Hai Duong‚ Mr. Nguyen Van Vien‚ and what I can learn after the conversation with him. On his trip to Ho Chi Minh city‚ I got a chance to arrange an interview with Mr. Nguyen Van Vien and I was able to understand more about the world of entrepreneurs‚ what it’s like to be an entrepreneur with many gains and losses. 2. BUSINESS BACKGROUND Mr. Nguyen Van Vien is currently the Director of Minh Truong Son Joint-stock
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The problems faced by female students in carrying out group projects in Caledonian college of engineering in Oman Survey Report Submitted By Nawaf Hani Al-Bahrani 08360 Construction Engineering (BECON 1) Level: 1 Department of Educational and Professional Development Caledonian College of Engineering 20/12/2008 Acknowledgements The researcher would like to show his appreciation to Dr. Punamm and Miss. Smitha
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Want to have your own business but think you just don’t have what it takes? Do you look at the Donald Trumps in the world and wonder if you could ever really be successful in business? Fallacy #1: Entrepreneurs are born‚ not made I admit that I know two guys whom I would swear were born with a risk-taking‚ want-to-be-a-millionaire‚ nothing-is-going-to-stop-me spirit. But most of the business owners I know entered entrepreneurial-land through the back door. Some realized that they knew more
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Describe the problems faced by migrants travelling west to Oregon and California. (9 marks) There were many problems faced by migrants travelling west to Oregon and California which we know of‚ and these problems were more or less life-threatening. Most people ask why these migrants bothered to travel knowing the risks and more than likely consequences. Most Migrant’s and settler’s decisions were effected by push and pull factors‚ some which give no other option to these people but to move. The
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