What have been MCC’s key competitive advantages as it has moved into emerging markets? Metro Cash & Carry´s key competitive advantages were that it was often the first mover as it was the first wholesaler that worked with the cash and carry system‚ offering a wide range of products and having a non-traditional marketing approach that makes feel the customers as they were a member of a special “club”. For its international expansion the company created skills‚ especially when entering into
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Executive Summary: Indian wholesale and retail space represents unique opportunities and challenges for any company. Metro Cash & Carry forayed into India with its cash & carry (C&C) model. Although Foreign Direct Investment (FDI) in India in retail space requires a joint venture‚ the wholesale segment has no such requirement. The case mentions that it was possible for Metro C&C to get approvals for setting up operations in India‚ however‚ they were not allowed to source agricultural
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Table of Contents Executive Summary 2 Introduction 4 Company Profile 4 Company History 6 Vision 8 Mission Statement 9 Business Concept 11 METRO Cash & Carry Pakistan 12 Organizational Structure 14 Industry & Competitors’ Analysis 15 Industry Analysis 15 Competitors’ Analysis 17 Makro-Habib Pakistan Limited 17 Hyperstar Pakistan 18 Literature Review 20 Research Question 26 Research Methodology 29 Analysis & Findings 32 Survey Questionnaires’ Analysis
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METRO Cash and Carry Executive Summary: Metro Group‚ Germany’s largest trade and retail group‚ is a major international player with sales of over €55.7 billion by 2005 and continued plans for substantial international expansion. Metro group is organized into four business units: • Real/Extra: Everyday retail hypermarket • Kaufhof: Upmarket department store chain • Media Market/Saturn: Leading Electronics Retail Chain • Metro Cash and Carry ‘Metro Cash & Carry’ stands for one of the
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4 PROCUREMENT AT METRO CASH AND CARRY 5 Product’s Need Identification 5 Searching For Reliable Sources/Suppliers 5 Negotiation 5 Ordering the Inventory 6 Receiving 6 GOODS RECEIVING PROCEDURE 6 IMPORTANT DOCUMENTATIONS 7 DISTRIBUTION OF GR NUMBERS 8 SAMPLE OF GR NUMBER 8 LOGISTICS: 9 SERVICE AND QUALITY 10 Conditions for Goods Acceptance 11 Temperature control 11 Delivery checks 11 GOODS RECEIVING AREA 11 FLOW OF GOODS AT METRO CASH AND CARRY 12 Deliveries ways
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“MARKETING STRATEGY OF METRO CASH & CARRY COURSE TITLE: MARKETING MANAGEMENT GROUP MEMBERS: * M. Haseeb Khan (ID # 10115) * M. Arshad (ID # 10120) REPORT ANALYSER: Sir Ayaz Rafiq | Marketing management Submitted in support of the degree of MASTERS OF BUSINESS ADMINISTRATION (MBA) May 1st‚ 2013 Sir Ayaz Rafiq Iqra University (North Campus) Karachi‚ Pakistan. Dear Sir: The attached report authorized by you in the beginning of the term of Spring 2013 of MBA (weekend
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The leading innovative progression of technology through Wal-Mart has been a key issue to its success. The technology aspect of the retail giant has kept Wal-Mart’s prices lower than its competition. Wal-Mart’s networks are cutting edge‚ communicating to every employee in the company from the cashier to the CIO. Strategically outsourcing their technical communication has allowed Wal-Mart to focus on the business itself with efficient mobility and low prices. The biggest move Wal-Mart has made to
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A STUDY ON SHOPPING EXPERIENCE AT METRO CASH & CARRY‚ YESHWANTHPUR‚ BANGALORE. Submitted to Bangalore University in partial fulfillment of the requirements For the award of degree of MASTER OF COMMERCE BY Ms. RAMYA.T.R [Reg No. 10BHCMN013] 2010-2012 Under the Guidance of Ms. APARNA BHIRANGI M.Com‚ M.Phil MAHARANI LAKSHMI AMMANNI COLLEGE FOR WOMEN SCIENCE P.O.‚ MALLESHWARAM BANGALORE-12 CERTIFICATE BY THE GUIDE This is to certify that this project report
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Background After building a successful global operation including stores in Russia and China‚ Metro Cash & Carry (MCC) are struggling to transplant their business model in India. This demonstrates the importance of local political backing in emerging markets and how a successful model (e.g. a political welcome and direct supply from farm to store) wasn’t followed. Despite sales growth‚ expansion in India has been disappointing predominantly because of restrictions in buying directly from farmers
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Cash and carry wholesale represents a type of operation within the wholesale sector. Its main features are summarized best by the following definitions: Cash and carry is a form of trade in which goods are sold from a wholesale warehouse operated either on a self-service basis‚ or on the basis of samples (with the customer selecting from specimen articles using a manual or computerized ordering system but not serving himself) or a combination of the two. Customers (retailers‚ professional users
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