PGDBA BATCH - 5 ASSIGNMENT - MARKETING MANAGEMENT CREATIVE ADVERTISING (PROCESS & EXAMPLE) Submitted by: Kaushik Banerjee Hitesh Akarte Dileep Nair Rajesh Verma Taher Paperwala Gokul Vishnu Submitted to: Dr Rajesh Panda Submitted on: 10th January 2013 EXECUTIVE SUMMARY In today’s world of rapidly increasing competition‚ firms are selling goods and services through a variety of direct and indirect channels. In mass advertising‚ marketers are exploring new forms of communication
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Contents 1. Introduction 2. Range of Occupations 3. Visual Merchandiser 4. Conclusion The Fashion Design Industry. Fashion design is the art of the application of design and aesthetcs or natural beauty to clothing and accessories. Fashion today is a global industry‚ and most major countries have a fashion industry. Fashion designers work in numerous ways. Fashion designers may work full-time for one fashion as ’in-house designers’ which owns the designs
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Manufacturing Industry August 2007 This document is one of a series of foreseen documents as below (at the time of writing‚ not all documents have been finalised): Reference Document on Best Available Techniques . . . Large Combustion Plants Mineral Oil and Gas Refineries Production of Iron and Steel Ferrous Metals Processing Industry Non Ferrous Metals Industries Smitheries and Foundries Industry Surface Treatment of Metals and Plastics Cement and Lime Manufacturing Industries Glass Manufacturing
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Attractive Industries Michael Porter’s Five Force Model is one of today’s leading models on how certain forces that arise within industries creates change in both a negative and positive aspects. Many executives use his model to analyze the different industries and see where there may be a potential star performers and utilize their current company’s capabilities and resources to enter that new industry in a successful manner (Daft‚ 2007). His model can also help companies move into other market
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Clayton Industries: Peter Arnell‚ Country Manager for Italy Major issues : a. Many European people saw air conditioning as an luxury item which is harming environment. b. Europeans have strong national brand preferences. c. They are losing both potential commercial customer and the chance to reach in other parts of Europe. d. Some of Asian produces had been able to gain penetration in Europe‚ largely on the basis of price. e. Its air conditioners are fit poorly with Italian buildings
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Market Analysis of Tourism Industry Table of Contents 1.0 Abstract 2 2.0 Introduction 2 3.0 Specific analysis 2 3.1 Analysis of macro environmental factors 2 3.1.1 The economy 3 3.1.2 Social trends 3 3.1.3 Political environment 3 3.2 Analysis of micro environmental factors 4 3.2.1 The targeted customers 4 3.2.2 The competitors 4 3.2.3 The consumer behaviours 4 3.2.4 An internal analysis with a focus
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Goodwill Industries International Each organization has its own structure‚ and breaks down the different sections of the organization based on that structure to best help the clients. Goodwill is no different. Goodwill’s organizational structure allows them to communicate from people at the top of the organization down to each store level. In any organization it is important for the organization to have some sort of structure to operate daily. Organizational Structure Goodwill’s organizational
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and Alvidrez 342) illustrates how major players in the industry have used strategic resources to mitigate the threats to their businesses. Reynolds American Incorporated (RAI) is one such leader in the tobacco industry‚ manufacturing tobacco-related products such as cigarettes‚ smokeless tobacco‚ and cigars since 1875. RAI‚ along with others in the tobacco industry‚ face many challenges most of which are environmental threats to the industry. The major environmental factors that challenge the RAI
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Ron Fernando Marketing Principles Assignment # 1 Goodwill Industries 1. Describe the three customer types mentioned in the video. What is each customer type looking for when they shop at Goodwill? What is most important to each customer type? The video mentioned 3 specific clientele for Goodwill Industries. The fashion shoppers‚ the bargain hunters‚ and the resellers. The Fashion Shoppers are most likely the frequent customers of Goodwill boutiques. Goodwill boutiques sells high end products
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Environment impact on the Tobacco industry Product Services Place Distribution Price Promotion Political/Legal There are a lot of tobacco product warning labels Entire smoking laws and promotion campaign are not required within China Singapore and Australian tighten rules on the packaging of tobacco products‚ because smoking is not good for healthy Free distribution in mail or by other means is allowed in Bangladesh‚ Korea‚ India‚ Indonesia‚ Maldives‚ Myanmar‚ Sri Lanka‚ and
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