Papa John’s Pizza is a well-established international franchise restaurant chain from USA and it is the third largest pizza company in the world. Berjaya Pizza Company Sdn. Bhd.‚ a wholly owned subsidiary of Berjaya Corporation‚ has signed a franchise agreement with Papa John’s International Inc‚ to develop and operate Papa John’s restaurants in Malaysia. Berjaya Pizza Company was also granted the first right of refusal for the potential expansion of franchise business to Singapore‚ Vietnam‚
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market 8 5. Perception problem of the customers of Dominos 9 6. Marketing and Communication objectives 10 5.1 Communication objectives 10 5.2 Marketing objectives 11 7. Campaign idea 12 8. Marketing communications strategy and tools 13 9. Advertising 13 10. Sales Promotion 15 11. Direct Marketing 16 12. Internet based marketing 17 13. Campaign Measurements 19 14. Conclusion 20 1. References 21 1. Introduction Domino’s pizza is a company which was founded
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Case 33: California Pizza Kitchen California Pizza Kitchen (CPK) was co-founded in 1985 in Beverly Hills‚ California by Rick Rosenfield and Larry Flax. Rosenfield and Flax both hold the title of Co-President‚ Co-CEO‚ and Co-Chairman of the Board of Directors for California Pizza Kitchen. Susan Collyns‚ Chief Financial Officer‚ currently leads the financial team at California Pizza Kitchen which is faced with reducing the corporate income-tax liability while balancing the goal of the management
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Analyzing Pg. 1 Analyzing a Pricing Strategy- Dominos Pizza Reginaldo Garcia Professor Amy Pinsk MKT 402 May 1‚ 2011 Analyzing Pg. 2 The Dominos brand was founded in the United States of America in 1960 by Thomas and James Monagham. Since then‚ that business has grown into a global network of over 9‚379 pizza stores in more then 70 countries‚ involving over 200 franchises
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Whole Wheat Pita Pizzas. My toaster oven warms up quickly; I assemble the pizza while that’s happening. A quick eight minute baking time and I have a nutritious version of pizza that is ready quicker than you can get delivery. Here are my recipes for a basic‚ no frills whole wheat pita pizza and a Hawaiian whole wheat pita pizza. Enjoy! Below are the amounts needed for one whole wheat pita pizza; just multiply by the number of pizzas you need. What You Need For Each Basic Pizza 1 whole wheat pita
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Ben’z Hamburger and Pizza 1. COMPANY BACKGROUND: Mr. Benjamin Domingo started a small business in 2004‚ selling street foods such as banana cue‚ camote cue and “samalamig” located at Tungkong Mangga‚ City of San Jose del Monte‚ Bulacan. Initially‚ like other starting business they experience rivalries. That’s the reason they change their menu and start to sell hamburgers. Primarily‚ as their business grew and expanded‚ in 2010‚ they established their Main Office adjacent to their first food
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Anticipated effect of changing the capital structure on CPKs stock price (p.6-7) Our recommendation (p.7) In order to explore whether or not California Pizza Kitchen should change their capital structure‚ we must first look at the brief history of the firm to get a better idea of the corporate culture and the firms appetite for risk. California Pizza Kitchen started in 1985 and they have been rather successful given that 95 of all restaurants fail in the first two years. They did not fail and even
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California Pizza Kitchen Summary California Pizza Kitchen is an upscale pizza parlor based out of California. It was founded in 1985 by defense attorneys Larry Flax and Rick Rosenfield in Beverly Hills‚ California. The company has 213 stores with approximately 41% of the stores located in California‚ 6 in foreign counties and the rest scattered throughout 27 other states in the U.S. It derives its revenues from three different sources: sales at company owned restaurants‚ royalties from franchised
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Executive Summary California Pizza Kitchen (CPK) was founded in 1985 by Larry Flax and Rick Rosenfield with a vision of offering customers designer pizza at reasonable prices. CPK’s target market is geared towards affluent customers making $75‚000 annually‚ and over the span of 2 decades the business was able to grow from a single location into 213 locations across 28 states and 6 foreign countries. CPK generates revenue from 3 main sources: company restaurants‚ franchises‚ and royalties. CPK stands
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California Pizza Kitchen California Pizza Kitchen was first created in 1985 in Beverly Hills‚ California. By 2007 there were 213 locations throughout 28 states and 6 countries. Although 41% of the stores were based in California‚ keeping with the restaurants theme‚ the dining model flourished throughout the United States. For the second quarter of 2007‚ although they were faced with industry challenges such as raised commodity‚ labor and energy costs‚ they were still expected to break quarterly
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