I consider this work worthy for the award of the degree of Master in Business Administration. Signature of the Guide Date: (Name of the Guide) INDEX (Tentative) Project Report Hand-Book © S.N.J.B’s COE Dept. of MBA 2012-2013 PREFACE AMUL is the pride not only of Gujarat but also of entire country. I have great pleasure in preparing this project of such organization. A person aspiring toenter in management profession must have practical knowledge of the subject. The objective of
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We visited total 95 outlets of Amul. Area wise visits are as follows Grant Road‚ Kamathipura – 16 Lower parel‚ Jacob circle‚ Byculla – 35 Mumbai central – 9 Madanpura‚ Agripada – 19 Mahalaxmi – 16 Also we visited competitor’s outlets to place Flaavyo & Sugarfree ice cream. Apart from these two new launches‚ some of these competitors outlets also ordered few other products from Amul icecream! Market feedback Overall market feedback is mixed. Amul is indeed a number 1 brand of choice
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AMUL ANAND MILK UNITED LIMITED Introduction The largest food brand in India and world ’s Largest Pouched Milk Brand µAmul¶ is a brand name managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). This name has its origin in the Sanskrit word "Amoolya‚" (meaning Priceless) and was actually suggested by an employee of Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) The Gujarat Cooperative Milk Marketing Federation Ltd‚ Anand (GCMMF) is the largest food
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Exam 3 Outline SCM 303 Chapter 12 Demand Planning: Forecasting and demand management Demand Planning- the combined process of forecasting and managing customer demands to create a planned pattern of demand that meets the firm’s operational and financial goals. Fluctuating customer demand cause operational inefficiencies‚ such as: Need for extra capacity resources‚ backlog‚ customer dissatisfaction‚ system buffering (safety stock‚ safety lead time‚ capacity cushions‚ etc.) 3 basics tactics
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introduction Amul formed in 1946‚ is a dairy cooperative in India. It is a brand name managed by an apex cooperative organisation‚ Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by some 2.8 million milk producers in Gujarat‚ India[2]. AMUL is based in Anand‚ Gujarat and has been an example of a co-operative organization’s success in the long term. It is one of the best examples of co-operative achievement in the developing economy. he Amul Pattern has established
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SUMMER TRAINING PROJECT REPORT ON STUDY OF ACCOUNTING PROCESS OF AMUL (DELHI MMO) & ANALYSIS OF BALANCE SHEET/PROFIT & LOSS ACCOUNT IN PARTIAL FULFILLMENT OF MBA (MASTER OF BUSINESS ADMINISTRATION) SUBMITTED TO :
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AMUL: Introduction If Amul has become a successful brand - if‚ in the trade lingo‚ it enjoys brand equity - then it is because we have honoured our contract with consumers for close to fifty years. If we had failed to do so‚ then Amul would have been consigned to the dustbin of history‚ along with thousands of other brands. For close to fifty years now‚ Amul has honoured its contract with the consumer. The contract that is symbolized by the Amul brand means quality. It means value for money. It
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processes by which a company can add value to its OM decisions including: * Cost * Quality * Delivery * Flexibility * Innovation COMPETITIVE PRIORITIES OF AMUL To be a market leader and stand above the competition are the goals of every business. As seen previously in manufacturing strategy‚ Amul employs one of the best practices for the manufacturing of its goods. It incorporates state-of-the-art
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Retailers Covered: 7 Area Retailer Ice Cream Brands Amul Distributor Matunga Mota’s Food Amul Wadala - Hasmukh Matunga Mama Foods Amul‚ Havmor Wadala – Hasmukh Matunga Magix Cream Bell NA Matunga Shri Krishna Amul‚ Havmor‚ Mother Dairy‚ Vadilal Wadala – Hasmukh Matunga Garden Fresh Mother Dairy‚ London Dairy‚ Havmor NA Sion Highland Amul Dharavi – Omkar Sion Maharashtra Stores Dinshaw NA 1. Mota’s Food: Keep only Amul because we have been keeping it since a long time
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Amul‚ the largest cooperative marketing society of India which led the succession of operation flood in India was registered in 1946 at Anand in Kaira district of Gujarat. It is under GCMMF (Gujarat cooperative milk marketing federation ltd.) which is India’s largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide fair prices to farmers and also provide consumers a guaranteed quality product. Before independence there was
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