Executive Summary This essay looks at the Ritz-Carlton hotel operations‚ marketing strategies and service qualities. The essay will also include the transformational process model (including inputs and outputs) like shown in the Hospitality Operations A system approach book by Ball et al. (2003)‚ also market segmentation‚ differentiation and position in the market. The information was obtained from different literature such as academic journals and topic related books. RITZ-Carlton
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A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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I. COMPANY OVERVIEW A.) PRODUCTS / SERVICES Century hotel offers a decent variety of services given that it is one of the relatively known properties within the Pampanga area. The hotel gets most of its revenue from the functions or events being held at the hotel‚ restaurant operations‚ and the selling of rooms. They also get a majority of their earnings due to their convenient location of being right beside Casino Filipino‚ and a number of local attractions. Recent renovations of the rooms on the
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situation in 2008‚ the Marketing Department of the Terminus Hotel forecasted an average occupation level of 40% during 2009. In November 2008‚ the department received two offers from regular customers‚ the first at a rate of €90 for 10 rooms per day‚ and the second at a rate of €95 for 5 rooms per day. Both offers were rejected. Based on the numbers‚ it appears that the accounting department rejected both offers because the rate fell short of the total cost per room per day for the hotel. Assuming an
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The NH hotels has to deal with external factors as well‚ therefore‚ below an EFAS analysis is made: External factors | Weight | Rating | Weighted score | Comments | Opportunities | | | | | * Expansion of their activities | 0.25 | 4.5 | 1.1 | Nowadays‚ South Africa is getting more important for NH Hotels and plays a meaningful role. Mainly because of the black empowerment process to ensure sustainable future market growth and profitability. Furthermore‚ the tourism industry within South
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Internet marketing is a business imperative because the Internet is an irrevocable and unstoppable trend. Even if you have a traditional "brick-and-mortar" business‚ you’ll lose valuable customers without an online presence. People routinely search for goods and services with their computers in lieu of the yellow pages. If your business isn’t on the Web‚ customers will likely choose another company with whom to do business. Also‚ online advertising is cheap. Advertising in the phone book or a newspaper
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of the most noticed hospitality service providers is known by the name of SHERATON with an absolute commitment to customer satisfaction‚ this five star hotel is a great destination as a accommodation service provider‚ owned by Starwood Hotels and Resorts chain‚ every guest notice the innovative designs and marketing procedures that Starwood Hotels and Resorts does‚ but the most important and to complement all others efforts and that customer will not forget is the people‚ people that take care of
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Shangri-La Hotels Malaysia Bhd Fundamental Company Report Including Financial‚ SWOT‚ Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com Phone: +44 20 8123 2220 http://marketpublishers.com Shangri-La Hotels Malaysia Bhd Fundamental Company Report Including Financial‚ SWOT‚ Competitors and Industry Analysis Business Analytic Center (BAC) Date: Oct‚ 2011 Pages: 50 Price: US$ 499.00 ID: SE8C27A604AEN Shangri-La
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GR HOTELS INC Preliminary Report To: Andrew Mayd‚ CEO From: Chris Mell‚ CMA Subject: Analysis to increase occupancy rate Date: January 15th ‚ 2008 Introduction. The report was prepared for GR Hotels Board of Directors review. It examines current opportunities to increase profitability. Several options were examined and the most plausible solution proposed – Upgrade to upscale both hotels. This measure will increase long term profits and improve position in the
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Location: Taipei‚ Republic of China Executive Summary The purpose of this paper is to go through each step of creating a strategic business plan for the Cougar Suites hotel. This paper is divided into 7 different sections. The first section is the introduction to the paper and to Cougar Suites. We are a 500 room full service hotel with mid level quality and mid level price. Our primary segments are Business‚ Corporate/Business Meetings‚ and Association meetings. While our secondary segments are
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