MODULE 3: MARKET SEGMENTATION AND POSITIONING Lecture - 5 FAQS (FREQUENTLY ASKED QUESTIONS): Ques 1 Define Market Segmentation Ans 1 Market segmentation is the process of identifying distinct groups and or sub groups of customers in the market‚ who have distinct needs‚ characteristics‚ preferences and/or behaviors‚ and require separate product and service offerings and corresponding marketing mixes. “Market segmentation can be defined as the process of dividing a market into distinct
Premium Marketing
Market Segmentation in Tourism Every tourist is different. Every tourist feels attracted by different tourist destinations‚ likes to engage in different activities while on vacation‚ makes use of different entertainment facilities and complains about different aspects of their vacation. While all tourists are different‚ some are more similar to each other than others: many people enjoy culture tourism‚ many tourists like to ski during their winter holiday and many tourists require entertainment
Free Tourism
Market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs and this is also a the process of dividing a market into meaningful groups that are relatively similar and identifiable .The purpose of segmentation is to enable the marketer to tailor the marketing mixes to meet the needs of one or more specific segments. Market segmentation helps the firm to identify the customers’ needs more accurately and precisely‚ and it
Premium Marketing
Market Segmentation ________________________________________ Targeting a segment of the market can be a powerful strategy. It’s the concentration of marketing effort to dominate a market niche. Market segmentation is the process of identifying and targeting groups of individuals who are similar to one another. Markets can be segmented in many different ways: by product or service needs‚ by sensitivity to price‚ by geographic area‚ by demographic segment‚ or by psychographics and lifestyles. Successful
Premium Marketing Cluster analysis
Chapter 3 Problems 1. Dental Delights has two divisions. Division A has a profit of $200‚000 on sales of $4‚000‚000. Division B is only able to make $30‚000 on sales of $480‚000. Based on the profit margins (returns on sales)‚ which division is superior? 3-1. Solution: Dental Delights Division A Division B [pic] Division B is superior 3. Bass Chemical‚ Inc.‚ is considering expanding into a new product line. Assets to support this expansion
Premium Generally Accepted Accounting Principles Balance sheet Financial ratios
should perform to conduct the market segmentation process effectively. Step 1: Identify segmented markets The first step of the market segmentation process is to identify the segmented markets. It is important to select the segmenting strategy that most accurately categorizes consumers according to your product or service. For example‚ suppose that your company manufactures infant safety seats. The decision to use the age-oriented strategy to segment the market may not be effective because
Premium Marketing
Chapter 2 Market segmentation Schiffman‚ Bednall‚ O’Cass‚ Paladino‚ Ward & Kanuk: Consumer Behaviour 4e © 2007 Pearson Education Australia Chapter Objectives To define market segmentation To review the uses of segmentation To outline the nine main bases of segmentation To understand the main segmentation approaches To outline the criteria for effective market segments To distinguish between concentrated and differentiated marketing Schiffman‚ Bednall‚ O’Cass‚ Paladino‚ Ward &
Premium Marketing
KFC Marketing Segmentation: Geographic: The perfect place for KFC to do business is in the city because people are gathered there including people from the countryside. So the busiest blocks where there are people passing by 24 hours a day are KFC’s targets. Moreover‚ by positioning the store in the capital city Phnom Penh and a touristic city as Siem Reap‚ KFC can benefit from the excessive amount of labor force and a less expense on delivering raw material to each branch. Beside targeting the
Premium Phnom Penh Cambodia KFC
Introduction Product description; We from Redivivus are about producing products made from recycled materials. Recently‚ we produced phone casings from the recycled materials; such as boxes and magazines. The casings are available for all models of smartphone/tabs. You can have this lovely casing for only RM 10.00 . Dimensions; Size (LWH) :13.9 cm‚1.3cm‚22.5cm New Boss Aims to Apply Some 7-Eleven Tactics to Blockbuster Twitter Linkedin Sign In to E-Mail or Save
Premium Renting Rental shop
Taylor Lukas January 26‚ 2011 Block H A Little About Me Yesterday I had my first class in English9A with Mrs. O’Donnell. We were assigned a five paragraph essay to do about ourselves‚ honestly I love writing‚ but I hate writing about myself because then I question myself on what to write. You are going to read more about my life and I hope that your expression after you do is‚ "Wow." I am going to simply start off with‚ my full name is Taylor Rose Lukas‚ I am fifteen years young at the
Premium Friendship Writing Cat