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CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
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writing assignments and the class marketing plan project. Students will learn how to manage the marketing process and decision-making through the marketing plan process. Students will learn how to take an unstructured business situation‚ provide the problem structure‚ analyze it‚ and provide recommendations. Students will present their recommendations and will critically evaluate other presentations from the perspective of an investor‚ CEO team‚ or bank loan officer‚ depending on the context of the
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Classic Airlines 9 step problem solving model MKT/571 - Marketing Classic Airlines 9 step problem solving model There are many internal and external factors contributing to Classic Airline’s current crisis. Falling Stock prices‚ Low employee morale‚ rising fuel costs and declining consumer confidence are some of the challenges Classic is facing. Internal dissent among upper management and restrictive cost structures are posing a direct problem to the Marketing team. I will sort through
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Introduction Our group’s choice of attraction is the Singapore Flyer (FIG.1). Endorsed by the Singapore Tourism Board (STB) and opened on 25th April 2008‚ the Flyer stands at 165m in height and was built at a cost of S$240 million. It is ranked #19 out of 276 attractions in Singapore on TripAdvisor and is one of the attractions that make up the “See Singapore Pass”. A General Assessment of the Singapore Flyer With reference to Butler’s Tourism Area Cycle of Evolution theory (1980)
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Airlines - US - August 2012 Attitudes Toward Airlines and Airline Travel Key points The many changes to airline travel over the last few years have been absorbed by air travelers and a majority (77%) agrees that they feel comfortable with the process of flying. However‚ while air travel is familiar to them‚ most (65%) feel that it is becoming “more and more of a hassle.” The most affluent air travelers (those with a household income of at least $150K) are also the most frequent flyers and
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Examine the impact that foreigners have on Singapore. In Singapore‚ there has been a rise in the number of foreigners over the last few years. Foreigners‚ who include highly skilled professionals‚ lowly skilled workers‚ and even foreign students negative impact brought about by them. Foreigners are considered to be a double-edged sword by many Singaporeans. The impact that foreigners have on Singapore can be classified in terms of education‚ economic‚ social and political impact. Increasing
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Economy of Singapore Singapore is a highly developed trade-oriented market economy.[10][11] Singapore’s economy has been ranked as the most open in the world‚[12] least corrupt‚[13] most pro-business‚[14] with low tax rates (14.2% of Gross Domestic Product‚ GDP)[15] and has thethird highest per-capita GDP in the world; in terms of Purchasing Power Parity (PPP). Government-linked companies play a substantial role in Singapore’s economy‚ which are owned through the sovereign wealth fund Temasek Holdings
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Proposal 3.16 Investigate volunteer trends in Singapore 1 Existing volunteer trends in Singapore 1.1 Profile of existing volunteers 2 Case study of NVPC 2.1 Existing volunteer management practices in NVPC 2.1.1 Why it is successful 3 Critique of volunteer management practices 3.1 Lack of Commitment 3.2 Working adults are the lowest number of volunteers despite being possibly largest pool of skilled volunteers 3.3 Retirees are unable to volunteer 4 Recommendations to improve
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Thoughts and Impressions It’s our pleasure using the trade pass to visit the Singapore airshow 2014. This event is the Asia’s biggest for aviation’s finest‚ different international organizations have joined this event such as famous aircraft manufacturers --- Airbus and Boeing. We enjoyed the aerobatic flying display on the third day of the trip which is the opening of the airshow. Many fighter aircraft such as F16‚ black eagles flew in high speed‚ some of them even flew faster than sound.
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