Usage Consumer Decision Making Basic Psychological Processes Memory Marketing Stimulus (Topic 5) • Product • Price • Place • Promotion Exposure/ Attention Perception Consumer Behavior Attitude The Decision Making Process • Learning Problem Information Judgment Post-purchase behavior recognition search & Decision Consumer Decision Making • Decision Making Process (DMI) Consumer Decision Making Process • Decision Making - Problem-solving process -
Premium Decision theory Decision making software Decision making
INTRODUCTION OF SUPPLY CHAIN The movement of materials as they flow from their source to the end customer. Supply Chain includes purchasing‚ manufacturing‚ warehousing‚ transportation ‚customer service ‚demand planning ‚ supply planning and Supply Chain management. It is made up of the people‚ activities‚ information and resources involved in moving a product from its supplier to customer. Although this Supply Chain definition sounds very simple‚ effective management of a Supply Chain can be a real
Premium Milk Supply chain management
SUPPLY CHAIN MANAGEMENT AT PANTALOON RETAIL INDIA LTD. (BIG BAZAAR) A PROJECT REPORT Under the guidance Of Dr. Nishikant Jha ______________________________ Submitted by Mr. Anil R Bambhania Roll No—510929526 ______________________________ in partial fulfilment of the requirement for the award of the degree Of MBA IN [Finance] November’2010
Premium Retailing Supply chain management
Supply Chain Management (SCM The average company spends nearly half of every dollar it earns on production needs—goods and services it needs from external suppliers to keep producing. A supply chain consists of all parties involved‚ directly or indirectly‚ in the procurement of a product or raw material. Supply chain management (SCM) involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability. In the past
Premium Supply chain management
Abstract Investigation of four case studies linked on the common ground of pregnancy‚ medical conditions affecting the fetus or mother and the decision to terminate pregnancy have been explored through various perspectives and avenues. The application of ethics throughout one’s daily life is essential; ensuring ethics of the highest standards are in place when dealing with the health‚ well-being and quality of an individual life are vital to render humanity. Discussed are concepts involving the quality
Premium Abortion Medicine Ethics
failure: strategic or tactical Nike the world leader in sports apparel manufacturer with a market share of 32 percent and market cap at $20billion decided to implement i2 demand planning engine to manage its supply chain at a cost of $400million. It was supposed to help Nike with its supply chain and to reduce the lead time for the manufacturing of sneakers from nine months down to six. The i2 system worked on the principle of using the data from the previous sales figures and predicting the productions
Premium Supply chain management Supply and demand
Supply Chain is a very important aspect in the Project management world. It is essential to address all issues properly and with care in order to have a successful and operational project. Integrating Supply Chain Management into Project Management can significantly enhance the effectiveness of project management. The term Supply Chain Management encompasses a wide range of processes which help in delivering the product or service as required by the customer.(Dani) “The Massachusetts Institute
Premium Supply chain management Management Project management
SUPPLY CHAIN COORDINATION UNDER SALES EFFORT FREE RIDING By DAHAI XING Bachelor of Science in Electronics Engineering Beijing University of Aeronautics and Astronautics Beijing‚ China 2004 Submitted to the Faculty of the Graduate College of Oklahoma State University in partial fulfillment of the requirements for the Degree of DOCTOR OF PHILOSOPHY July‚ 2012 COPYRIGHT c By DAHAI XING July‚ 2012 SUPPLY CHAIN COORDINATION UNDER SALES EFFORT FREE RIDING Dissertation Approved: Dr. Tieming
Premium Supply and demand Supply chain management Retailing
VIRTUAL SUPPLY CHAIN Amazon.com EXECUTIVE SUMMARY This report will show the meaning of e-commerce and e-business and how they intertwined with each other as exchange is done. It will also identify the different types of e-commerce especially business- to- business and business-to-consumers. It will also aim to identify the policy used by Amazon.com in managing their
Premium Electronic commerce Online shopping Supply chain management
Xbox case: Lee‚ Hau; Hoyt David W. and Holloway‚ Chuck‚ “Evolution of the Xbox Supply Chain” * Who are the various stakeholders for Xbox that formed the Microsoft ecosystem while developing the supply chain business strategy for Xbox? * What were the challenges faced by Xbox when it first launched Xbox? * How did this compare to the launch of Xbox 360? * Did they consider any changes in the supply chain? Essay: Xbox Stakeholders Microsoft’s Xbox project was started by a group
Premium Video game console Supply chain management Xbox 360