A STUDY OF MARKETING STRATEGIES OF MARUTI SUZUKI INDEX S.No. Topics 1. Introduction 1.1 Indian Automobile Industry 1.2 History 1.3 Overview 2. An Introduction to Maruti Udyog Ltd. 2.1 Products of Maruti Suzuki 2.2 Competitors of Maruti Udyog Ltd. 3. Competitors of Maruti Suzuki Swift 4. Marketing Mix 5. Swot Analysis 6. Research Methodology 6.1. Objectives of the Study 6.2. Data Collection Tools 6.3. Limitations 7. Analysis 8. Conclusions & Recommendations
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Facilities Layout and Location Planning Facility Layout -Is the design or plan of an operating unit in such a way that it optimizes the production of a good or completion of a service. The aim of a facility layout is to lessen the overhead costs while speeding up the production work. -The infrastructure & materials are located in such a way that maximum production is done from available resources. It is also dependent on process selection. Importance of Layouts 1. They require
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MARUTI SUZUKI INDIA LTD. Maruti Suzuki India Limited manufactures‚ purchases‚ and sells motor vehicles and spare parts primarily in India and internationally. It offers 15 brands and approximately 150 variants‚ primarily including passenger cars‚ vans‚ utility vehicles‚ sedans‚ SUVs‚ MUVs‚ and life utility vehicles. The company is also involved in the facilitation of pre-owned car sales‚ fleet management‚ and car financing. It operates through a sales network of 1‚100 outlets 801 cities; and 2
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Store Layout and Design Traditional Medical store Vs. Med-Plus Submitted To: Contents 1. Introduction In most developed countries‚ the drug stores are housed within bigger shops like Walgreens‚ CVS Pharmacy etc. where there’s separation of prescription medicines and Over-The-Counter (OTC) drugs. OTC drugs can be purchased without prescription whereas medicines like antibiotics require prescription and is issued only upon prescription. In India‚ both OTC and prescription medicines
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Maruti launched one of its biggest success stories ever‚ Swift‚ into the Indian market in May 2005. The hatchback has been brought into the market with huge buzz and wide speculation that in its first quarter‚ it had a booking of around 31‚000 vehicles. It is very interesting to learn and know how this brand Swift has been built. Swift is Maruti’s first new model built from scratch after Suzuki took charge of the Indian venture. Objectives of Swift • The Emerging Hatchback Customer: Maruti sensed
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CALCULATION BY AUTOMOBILE GROUP 1 Maruti Suzuki India Limited – Analysis report AUTOMOTIVE MISSION PLAN 2006 – 2016* To emerge as a destination of choice in the world for design and manufacturing of automobiles and auto components with output reaching a level of USD 145 Billion accounting for more than 10% of the GDP and providing additional employment to 25 million people by 2016 * Source - Society of Indian Automobile Manufacturers (Govt of India undertaking) Maruti Suzuki India Limited – Analysis
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* 1. Company’: Maruti Suzuki India Limited (MSIL‚ formerly known as Maruti UdyogLimited) is a subsidiary of Suzuki Motor Corporation‚ Japan. MSIL has been the leader ofthe Indian car market for over two and a half decades. The company has twomanufacturing facilities located at Gurgaon and Manesar‚ south of New Delhi‚ India. Boththe facilities have a combined capability to produce over a 1.2 million (1‚200‚000) vehiclesannually.Maruti Udyog Limited (MUL)‚INDIA’s finest and Asia’s largest automobile
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Figure 6.8. Initial Layout of Cell 1 The optimum sequence method starts with an arbitrary initial solution and tries to improve the layout by switching two departments in the sequence. At each step the method computes the cost changes for all possible switches of two departments and chooses the most effective pair. The two departments are switched in sequence and the method repeats. The process stops when no switch results in a reduced cost. The optimized facility information and layout have been shown
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Equity Research Report Maruti Suzuki Ltd INTRODUCTION Equity Research refers to the study of the performance of the economy as a whole‚ the industry and various companies and analyzing the same. It enables to predict the future performance of a particular stock based on its past performance‚ the current status of the internal as well as the external environment. This include both fundamental as well as technical analysis. The internal environment includes: * The financial performance
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Chapter 13 – Store Layout and Design I. Introduction to Store Layout Management. Retailers can use the retail store itself to initiate and continue their relationship with customers. A. The store itself (e.g.‚ its layout) has the potential to overcome many of the negative attitudes/emotions customers may carry as they enter a retailer’s store. 1. 2. In fact‚ no other variable in the retailing mix influences the consumer ’s initial perception as much as the retailer ’s store itself. The two
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