IMPACT OF INFORMATION TECHNOLOGY ON MARKETING: A CASE STUDY OF AIRTEL COMPANY (Abstract) Information technology affects marketing in many ways. Some of these save labor and provide service. Others create entirely new products and new organizational forms. Still others enhance marketing operations in ways that can change their character. An example of the latter is now taking place behind the scenes in the consumer packaged goods industry‚ where a new generation of data is producing a discontinuity
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Proctor & Gamble Case Assignment on launching of new brand Answer: If P&G were to go ahead with the launch of a new brand then it has to focus on Performance Segment over the mildness segment and price segments. P&G has about 42% share in LDL market‚ while his competitors Colgate-Palmolive and Lever Brothers has market share of 23.6 and 6.9% respectively. In total LDL market about 72% share by these three companies while only 28% share by small brands and private labels. As we see from Exhibit-1
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Entrepreneurs are people in which organised other productive resources in which helps to make good and since the economics regard entrepreneur’s as a specialist form a labour input. Others believe that they deserve recognition as a separate factor of production in their own rights. With entrepreneurs they play an important role in the society. They make a major contribution to economic activity. Imagine how many jobs are created by the thousands of new businesses that are set up every year and
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Assignment topic: Its clear that environmental factors- internal‚ market and external- may have a significant impact on the organisation Envinronmental analysis is concerned with identifying how the various factors interact with an organisation. Discuss the key factors in the general external evironment Name: Nguyen Thi Thu Van The usual way of analysing the general external environment is to consider the key factors under four headings‚ characterised by the acronym PEST
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Technological Factor Analysis Unilever has invested and is still investing heavily in IT to help to better its business activities more importantly in the areas of e-business for improvement in product quality and brand image. “E-commerce grew by more than 40% in 2015 thanks to a focus on brilliant execution online where 80% of sales are made from the first page view”. (Unilever Annual Report‚ 2015) Unilever is aware that lack of funding for development of new products‚ lack of technical expertise
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Microcontroller-Based Single-Phase Automatic Voltage Regulator Nang Kaythi Hlaing Lwin Lwin Oo Hardware Technology Department Computer University(PangLong) Myanmar nangkthi.23@gmail.com Hardware Technology Department Computer University(Larshio) Myanmar lwinlwinoo.72@gmail.com This design is based on the principle of phase control of ac voltage using a triac‚ where triggering (firing) delay is determined by the PIC microcontroller. Fig. 1 shows the important components of our
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The phenomenon causes Haze Hazy weather phenomenon is a thorn in the flesh to the government and the people. This phenomenon seems to tertaktub in the weather forecast for the calendar frequently hit the country. In reality‚ the haze situation in the country is very dangerous to people’s health. The main cause of the haze phenomenon sweeping the country is the emission of smoke from vehicles. This is so because of the increasing number of vehicles bak mushrooms after rain. Vehicles such as
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A stimulus is a disruption to the internal environment resulting from changes in the external environment‚ in the case of a tramper climbing Mt Taranaki‚ changes in the temperature of the external environment can cause their core body temperature to rise or fall. As the tramper climbs up Mt Taranaki and gets higher in altitude the external temperature will likely become much colder and the external conditions will be icy and windy‚ therefore‚ the trampers core body temperature will begin to decrease
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Total: 1103 PESTEL analysis. There are a lot of different factors that might influence to an organisation. These factors can be internal and external. Nowadays any business should consider both external and internal environment in order to succeed. Organisations should be aware of what is happening in the external environment because it influences
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Fulfilling your growth potential As a leader‚ are you maximizing your growth potential will be determined by how comfortable or stretched do you feel in your current role? People act and work differently based on their culture‚ thinking‚ upbringing‚ personality‚ competency‚ and of course genes etc. At the same time education and practice continue to have an impact on intellect. Myth: IQ for an individual is fixed. Most experts now agree that it is not the case and genes require input from environment
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