MKT 204 Principle of Marketing 2 Individual Assignment Fast food industry Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond
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Final Project KFC (Kentucky Fried Chicken) Submitted To: Muhammad Asim Awaan Developed By: Madiha khalid Hijab Ashraf Rizwan Khalil Sami Ullah (07108118) (07108124) (07108125) (07108140) BBA Fall – 2007 Section “B” Date of Submission: 15 – 06 – 2011 Final Project KFC (Kentucky Fried Chicken) 1. Final Project KFC (Kentucky Fried Chicken) Dedication “We dedicate our project to AL-Mighty ALLAH without whose guidance we were unable to do so and also to our parents who support and helped
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Case #16 Proctor & Gamble: Selling Through Customer Business Development Questions for Discussion: 1.Which of the sales force structures discussed in the text best describes P&G’s CBD structure? In the 80’s‚ manufacturers began to spend money to better understand consumers‚ and P&G more than anyone. However‚ they never really asked‚ if these needs were the same in retailers. It was the period when P&G decided‚ to change the sales department into a more strategic department named Customer Business
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PEST Analysis On Iran Telecommunication Industry Mona Yoosefi Siavash Farahbakhsh Seyedeh Sara Mohammadi Omid Maghazei Fariba Tavakoli Parisa Bakhtiari May 2012 Professor A.Rangone (787193) (786283) (787582) (786142) (787217) (787226) Business Strategy GDP(Purchasing Power Parity) (Billion$) GDP Current Prices ($ Billion) 1000 500 450 900 400 800 350 700 300 600 250 500 200 400 150 300 100 200 50 100 0
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PEST ANALYSIS Stationary Businesses do not operate in a vacuum. The stationary business world is dynamic and to achieve competitive edge we should need to understand the dynamics of stationary industry and business . Our Organizations face problems from external factors which can affect products‚ policies‚ people and profits. To understand and evaluate external factors‚ we undertake what is called a PESTEC Analysis. * Political factors that affect businesses include new legislation such as the
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Pest Analysis On Nokia - December 2nd‚ 2010 Nokia Corporation (Finnish pronunciation: [nki]) (OMX:NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinationalcommunications corporation that is headquartered in Keilaniemi‚Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia isengaged in the manufacturing of mobile devices and in convergingInternet and communications industries‚ with over 123‚000 employeesin 120 countries‚ sales in more than 150 countries and global annualrevenue of EUR 41
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With the expansion of McDonald’s into many international markets‚ the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity‚ corporate ethics and consumer responsibility. As a prominent example of the rapid globalization of American fast food industry‚ McDonald’s is often the target of criticism for its menu‚ its expansion‚ and its business practices. For example‚ in 1990‚ two British
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values of Telenor 12 Make it Easy 13 Keep Promises 13 Be Inspiring 13 Be Respectful 13 External Environment Analysis 14 PEST Analysis 14 Political Analysis 14 Economic Analysis 16 Social Analysis 18 Technological Analysis 20 Competitor Analysis 21 Major Competitors 21 Market share of Competitors 22 Competitors Goals 23 Competitors Strategies 23 Internal Environment analysis considering the Value chain 24 Major departments & functions in Telenor 24 Departmental functions in Value
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There are two main situational analysis techniques that are used within the industry to do this‚ SWOT and PEEST. Mintzberg and Waters (1985) wrote about the importance of an error free strategy formulation allowing for the most efficient path to be taken when achieving the chosen objective. With the use of a multitude of academic sources and my own notes I shall reveal the importance of this in relation to British Airways’ decision-making process. SWOT analysis The acronym SWOT highlights the
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sustainability. Economic Analysis The approach to the sustainability program is useful and encourages DCB to be open and transparent to the issues such as the initiatives in further research and development‚ dialogue with the government and various organizations‚ and their priorities. DCB Bank enable to broaden their focus on corporate responsibility to prove that they play an essential role in establishing an economic advantage in the country where they operate. Social Analysis The sustainability
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