GMBA 5075 International Management Case 5-2 - P&G Japan: The SK-II Globalization Project Group Report Due date: 12/03/12 By: Wendy Rodriguez Francisco Oliveira Francisco Andujar Yichen Li Intro: This case describes how SK-II which is a fast-growing skin care product is becoming very popular with a price to match its performance. After being introduced in Hong Kong and in Taiwan‚ P&G believes that this brand has a strong global potential. At the conclusion of this case‚ the
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Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled Path to Growth’ had special promise and forecast for success. The primary objective of this plan was to cull Unilever’s tail’ brands and place extra emphasis on those which were market leaders. Niail Fitzgerald believes that too many brands often confuse the customer and thus lead to poor purchasing decisions. The paradox of choice between Unilevers’
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product portfolios diverse day by day and using different marketing and promotional strategies to increase their market share. In the market many substitutes are available for products at cheaper prices. This is specially affecting the strategy of P & G Due to recession‚ the consumer spending has decreased globally. Also‚ the prices for raw materials are increasing so cost to the company is increasing. Government interventions in developing markets WEAKNESSES The large scale operations of the
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Our Values and Policies 2 P&G Our Values and Policies P&G Our Values and Policies 1 Table of Contents Introduction Letter from the CEO Hierarchy of Company Ethics Principles Our Purpose Our Values Our Principles Our Policies A. Respect of Government and the Law 1. Compliance With Legal Requirements 2. Accuracy of Company Books and Records • Books and Records • Disclosure Controls • Internal Controls 3. Securities Trading 4. Antitrust Policy and Compliance Guidelines 5. Lobbying
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P&G Japan: The SK-II Globalization Project When looking at the archetype of P&G it can be seen that it is an Multi Centred MNE. Which consists of a set of entrepreneurial subsidiaries abroad which are key to knowledge-based FSA development. National responsiveness is the foundation of the international strategy. The non-location bound FSAs that hold these firms together are minimal: common financial governance and the identity and specific business interest of the founders or main owners. Later
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need to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II. Being that this is P&G’s first proposal to build a Japanese brand worldwide‚ it is important to take into consideration different cultures than of the consumers in Japan. Since 2005‚ P&G’s global organization has been in the middle of a restructuring program‚ which can sometimes cause a disruption to the normal functions of the company. Local managers
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VRIO Analysis Bristol-Myers Squibb and other pharmaceutical companies have very limited space for the development of competitive advantage. This is due to the limitations set in patents available for new pharmaceuticals. Most chemicals in pharmaceutical products have an equivalently functional substitute making it possible to have multiple products on the market that have identical uses and outcomes. This being the case‚ pharmaceutical companies can’t rely on one particular product to provide
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Chapter 1 : Procter and Gamble’s Tide Analyzing the status‚ strategies and resources of businesses and their products or services is very essential as it allows operators to determine how they will progress in the years to come. This also enables them to identify their strengths and how they will optimize them. On the other hand‚ business analysis also makes operators realize their weak points‚ allowing them to address them immediately with effective strategic actions. Conducting a business analysis
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Case: Procter & Gamble: Organization 2005 1.Why did the US organizational structure shift from product grouping in the 1950s to a matrix in the 1980s? Why did the European organizational structure shift from geographic grouping in the 1950s to category management in the 1980s? Why were the two structures integrated into a global cube in the 1990s? As mentioned in the article‚ the US market is a large homogenous one‚ which is characterized by buyers with similar needs and wants
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Team Research Paper Case # 22 Procter & Gamble ’s Acquisition of Gillette Professor – Dr. Lisa Eshbach By Andrea West Inderjit Gill Rajiv Shah Company Information [pic] Procter & Gamble Co. One Procter & Gamble Plaza Cincinnati‚ OH 45202 United States Phone: 513-983-1100 Fax: 513-983-4381 http://www.pg.com [pic] Synopsis – Procter & Gamble ’s Acquisition of Gillette Where would the world be without Procter & Gamble? No Ivory soap‚ no Oil of Olay‚ no Jif peanut
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