Dr. Roberto P. Gabiola P&G Phils.‚ Inc. Statement of the Problem How to increase market share of hair conditioner and catamenials category? Major Players in the Industry 1.) LAUNDRY P&G: 46.0% Tide (33.2%) Mr. Clean (7.9%) Unilever Phils.: 32.5% Surf (19.2%) Breeze (10.7%) Peerless: 5.6% Champion (5.6%) 2.) FABRIC CONDITIONERS P&G: 63.9% Downy (63.9%) Unilever Phils.: 27.7% Comfort (27.72%) Henkel Phils.: 4.8% Vernell (4.8%) 3.) TOILET SOAPS P&G: 63.9% Safeguard
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innovation‚ creative marketing and partnerships to become the largest consumer goods company in the world. P&G WAS FOUNDED IN 1837 BY TWO MEN WHO MET BY CHANCE. William Procter‚ emigrating from England‚ established himself as a candle maker in Cincinnati‚ which was a busy center of commerce and industry in the early nineteenth century. And James Gamble‚ arriving from Ireland‚ apprenticed himself to a soap maker. The two might never have met had they not married sisters
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Procter & Gamble Risk Management Report The Proctor & Gamble Company Abstract This report discusses the main values together with the principle risks and uncertainties that P&G is currently facing. A brief description of the company’s profile with key facts is initially outlined. It is concluded that P&G‚ as a multinational company with diverse product offerings‚ is constantly exposed to market risks‚ such as credit risk‚ changes in interest rates‚ currency exchange rates and commodity prices
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Raza Javed Assignment title: P&G corporations Individual assignment Introduction Procter & Gamble Co. (P&G) is a Fortune 500 American multinational corporation headquartered in Downtown Cincinnati‚ Ohio‚ USA‚ that manufactures a wide range of consumer goods. It is 5th in Fortune ’s Most Admired Companies 2011 list. P&G is credited with many business innovations including brand management and the soap opera. William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ formed this global
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Strategic Locations Proctor & Gamble took time in deciding where to locate both their regional headquarters and the perfume plant in Singapore. P&G decided to place the perfume plant along the coastal part of the country in Tuas‚ Singapore (Moneycontrol.com‚ 2008). The plant operates on a just in time process. The plant receives raw materials only as they need it and send out supplies to the main manufacturing plants to be used in the products only as they need it. By being along the coast it is
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Procter & Gamble: A Company with Global Operations MKT 421 December 16‚ 2013 Procter & Gamble: A Company with Global Operations Procter & Gamble (P&G) is a leading manufacturer of personal and home care products. P&G is an international company that operates in 40 different countries. This paper will examine the environmental factors that affect how effective P&G’s global marketing efforts are. These factors known as environmental forces include social and economic forces‚ as well as technological
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Procter & Gamble (PG) is a global investor‚ a company that is always on top of marketing and reinforcing its brand names as being at the top of the pack. One example of how the company has used social media to reinforce its brand and then offer a short term income play. The creativity in marketing today can be amazing when one uses social networking in combination with brand awareness. And this type of quick thinking and awareness can set a company apart‚ contributing to sales. Procter and Gamble
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Proctor and Gamble Overview Proctor and Gamble (P&G) was incorporated in 1905 in Cincinnati‚ Ohio and is still headquartered there today. It is the twenty-fifth largest company in the United States by revenue‚ and employs 138‚000 worldwide. P&G competes in the consumer goods industry‚ and boasts ownership of over 250 brands including Gillette‚ Bounty‚ Tide‚ IAMS‚ and Crest. Its products can be found in more than 180 countries around the world. P&G first became an international company when
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The consumer-products giant Procter & Gamble is investing in game-changing innovations even amid the recession‚ says CEO A.G. Lafley Since becoming chief executive of Procter & Gamble (PG) in 2000‚ A.G. Lafley has never had it tougher. Shares of the world’s biggest consumer-products company have lost a third of their value since last fall. U.S. shoppers are trading down to private-label products from premium-priced brands such as P&G’s Tide‚ Gillette‚ and Pampers. And the economic downturn
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About P&G P&G is celebrating 165 years of providing trusted quality brands that make every day better for the world’s consumers. Two billion times a day‚ P&G brands touch the lives of people around the world. Globally‚ P&G has a turnover of over US$ 43 Billion‚ has on-the-ground operations in over 80 countries and offers over 300 superior quality brands to the world’s consumers. P&G invests US$ 1‚600 Million in R&D ahead of most of its global competitors‚ to ensure innovative and superior quality
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