Board of Directors of Unilever‚ we provide herein our analysis of the Personal Products Industry and a strategy analysis of both Unilever and its biggest competitor‚ Procter & Gamble. The enclosed analysis also provides recommendations for Unilever to improve its competitive advantage. Respectfully submitted‚ GSA Procter & Gamble‚ Unilever and the Personal Products Industry Global Strategy Advisors Lee Ann Graul‚ Sherry Henricks‚ Steve Olp and Charlene Strohecker University of Maryland
Premium Strategic management Personal care Marketing
introducing new packaging‚ a new communications strategy and maybe even changing the trademark‚ typography and colours. L’Oréal couldn’t ignore the competitive environment that surrounded the firm. Competitors were very active and aggressive. Procter & Gamble had recently introduced Wash & Go‚ a 2-in-1 shampoo and conditioner. One of the meeting’s main subjects of discussion was the high penetration rate that this product had achieved in its introduction. Would the 2- in-1 concept be valid in the
Premium Brand Marketing New product development
He went to high school in Washington D.C. He graduated with honors from Harvard University in Philosophy. He later attended Harvard Business School (AMP)‚ where he is featured in three case studies. He was the CEO of Procter & Gamble India and later Managing Director‚ Procter & Gamble Worldwide (Strategic Planning). SUMMARY Spring of Hope 1942 - 65 Post Independence Lost Generation 1966 - 91 Times of Turmoil Timeline Rebirth of Dreams 1991 - 99 Post Economic Liberalization Post Independence
Premium India Indian National Congress
transportation‚ and missed production schedules. From many years Bullwhip Effect has played crucial role in supply chain management. Proctor & Gamble (P&G) has seen the bullwhip effect in case of supply chain of Pampers diapers‚ which caused increase in cost and more and more tedious to cope up supply with demand in market. Procter & Gamble (P&G) examined the order patterns for one of their best-selling products‚ Pampers. Its sales at retail stores were fluctuating‚ but the variabilities
Premium Supply chain management Supply chain Inventory
Channel Partnership between Wal-Mart and Procter & Gamble Michael Grean Director‚ Information Technology Customer Business Development The Procter and Gamble Distributing Company‚ 655 East Millsap Road‚ Fayetteville‚ Arkansas 72703 Michael J. Shaw Department of Business Administration University of Illinois at Urbana-Champaign Champaign‚ IL 61820 Abstract This paper describes the development of channel partnership between a manufacturer (Procter and Gamble‚ or P&G) and a retailer (Wal-Mart). Both
Premium Inventory Supply chain Data mining
P&G Pampers Diapers Market Analysis Introduction The product I chose is Pampers brand diapers‚ the largest brand of Procter & Gamble Company. It is an American global and diverse company that provides consumer packaged goods in the areas of beauty and grooming‚ health and well-being‚ and household care. According to Rehtmeyer (2010)‚ P & G’s products are sold in more than 180 countries and its goal is to provide products of superior quality and value to improve the lives of world’s
Premium Procter & Gamble Infant Pregnancy
spending power|| |d. offer superior value; ship faster|| |e. offer lower prices; ship faster|| Question 4 Marks: 1 Procter & Gamble sells six brands of laundry detergent in the United States‚ each designed for one of six laundry segments Procter & Gamble has identified. Together‚ these six brands take 62% of market share. Which of the following is a disadvantage of Procter & Gamble’s differentiated marketing strategy? Choose one answer. |a. lack of resources to succeed in an attractive
Premium Marketing Product management New product development
1872. It wasn’t until Darwin Smith took over in 1971 as CEO‚ when the company could finally be labeled as great. He lead the company for over 20 years to take it from a floundering coated paper business to the direct rival that it is today of Procter and Gamble in the consumer paper products. This company has picked up right up where Darwin Smith left. He instilled the concepts and values of a great company and set up the company to succeed upon his departure. It is hard to replace a leader like
Premium Paper Procter & Gamble
53Independent Director | Ryder System‚ Inc.‚ Kraft Foods Group‚ Inc.‚ Darden School Foundation‚ Davidson College‚ Discover Financial Services‚ Centerstage | Terry J. Lundgren‚ 61Independent Director | Macy’s‚ Inc.‚ National Retail Federation‚ Procter & Gamble Co.‚ The Partnership For New York City‚ Kraft Foods Group‚ Inc.‚ Federal Reserve Bank Of New York | Mackey J. McDonald‚ 66Lead Independent Director | Kraft Foods Group‚ Inc.‚ Davidson College‚ Hyatt Hotels Corp.‚ Bernhardt Industries‚ Inc
Premium Board of directors Corporate governance Corporate title
5) Positioning & Value Proposition P.5 6) Conclusion P.5 7) References P.6-7 Introduction of SK-II SK-II‚ is a Procter & Gamble (P&G) Beauty brand‚ launched in 1980 in Japan. SK-II is often considered one of the most expensive beauty brands in the world. There are two main SK-II product lines‚ which are cosmetics and skin care products. Pitera is their patented ingredient
Premium Procter & Gamble Hong Kong Brand management