"Procter gamble branding strategies" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 13 of 50 - About 500 Essays
  • Powerful Essays

    Intel Branding Strategy Case

    • 3164 Words
    • 13 Pages

    marks‚ numerical sequencing‚ used by Intel. To differentiate from competitors and solve the problem of market confusion among the product offerings‚ Intel developed an alternative branding strategy by focusing on building the company’s brand image instead of product-based brand strategy. Under the new branding strategy‚ Intel was established as a brand‚ a reliable and premium brand‚ ably transferring the equity of “386” and “486” microprocessor to Intel‚ the company and to distinguish Intel products

    Premium Brand Brand management Branding

    • 3164 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    SWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing

    Premium Swarovski Brand Crystal

    • 1811 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    The Coca Cola Company- Branding Strategies Coca-Cola is one of the most recognizable brands around the globe. The history of Coca-Cola began over a century ago since 1886. Today Coca-Cola sells products in over 300 countries world-wide‚ and has over 3‚000 different beverages. The brand is familiar to people all around the world‚ and is available in many different varieties. The company takes pride in the development of unique marketing strategies‚ which have allowed growth and access to various

    Premium Coca-Cola

    • 1322 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Scope and sustain to be the 1st place in the mouth wash industry (success measure)‚ given the differing points of view from the various business team members (constrain). To achieve the goal‚ the company must be innovative to invent a new positioning strategy for Scope and focus more on "health-related benefits" products. Furthermore‚ from the case‚ we notice that Listerine‚ one of the major competitors of Scope had become popular and took over the leading brand name in the market. So currently Listerine

    Premium Marketing Oral hygiene Brand

    • 1912 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Case Study Questions (1) What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? Procter & Gamble uses “distributed development” as part of their global model. This model allows for the adaptation in a set of tools and practices that fit an organization’s needs. This can range from project management procedures to specific chain of tools used by company’s development team. P&G shares the model for increased communications

    Premium Strategic management Procter & Gamble Management

    • 775 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Apple Inc. Apple Inc.’s branding strategy involves creating innovative products and digital services aligned with a “digital hub” strategy. Apple computer products function as the digital hub for its digital devices‚ including the IPOD‚ cellular phones‚ personal digital assistants‚ digital video‚ still cameras‚ and other digital devices. Apple wants the customers experience to be central‚ and the Mac is no longer the central hub of Apple. The company now offers a harmonized‚ synchronized and

    Premium Marketing Apple Inc. Sales

    • 676 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Consumer Marketing and Branding Strategies University of Phoenix MKT/GM571 Robert Kolber August 2‚ 2010 Consumer Marketing and Branding Strategies Overview The consumer electronics industry has undergone a major entertainment shift with the advent of the 3 dimension high definition television (3D HDTV). The technology has advanced to the point in which consumer demand for 3D television has become profitable from a global marketing view. The Chinese economy appears poised to take advantage

    Premium Marketing Consumer electronics Marketing research

    • 1642 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Branding

    • 730 Words
    • 3 Pages

    successful at branding with their particular script font (originally created for Walt Disney’s "signature" logo). Consumers may look on branding as an important value added aspect of products or services‚ as it often serves to denote a certain attractive quality or characteristic (see also brand promise). From the perspective of brand owners‚ branded products or services also command higher prices. Where two products resemble each other‚ but one of the products has no associated branding (such as a

    Premium Brand Brand management Branding

    • 730 Words
    • 3 Pages
    Good Essays
  • Best Essays

    As the new CEO of David Jones‚ it is recommended that Zahra reinforces internal branding‚ leadership capabilities and undertakes a re-evaluation of David Jones’ company culture and employee skills to restore organisational stability and a favourable public image. 
Reinforcing Internal Brand to Restore Image One of Zahra’s primary concerns should be to ameliorate the damage of McInnes’ actions on the integrity of the David Jones brand in the public eye. This is a critical organisational behaviour

    Premium Organizational studies Management Organizational studies and human resource management

    • 1541 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    Proctor and Gamble

    • 786 Words
    • 4 Pages

    Proctor and Gamble (DRAFT) Case Discussion Questions What strategy was Proctor and Gamble pursuing when it first entered foreign markets in the period up until the 1980’s? • In 1915 opened a plant in Canada to produce Ivory Soap and Crisco • In the 1970’s P&G entered Japan and other Asian Nations. • Strategy- P&G entered a nation by acquiring an established competitor and its brands. i.e. case of Great Britain and Japan. • Strategy- the Company developed new products in Cincinnati and then

    Premium Investment Marketing Asset

    • 786 Words
    • 4 Pages
    Satisfactory Essays
Page 1 10 11 12 13 14 15 16 17 50