Procter & Gamble (PG) is a global investor‚ a company that is always on top of marketing and reinforcing its brand names as being at the top of the pack. One example of how the company has used social media to reinforce its brand and then offer a short term income play. The creativity in marketing today can be amazing when one uses social networking in combination with brand awareness. And this type of quick thinking and awareness can set a company apart‚ contributing to sales. Procter and Gamble
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William Procter‚ emigrating from England‚ established himself as a candle maker in Cincinnati‚ which was a busy center of commerce and industry in the early nineteenth century. And James Gamble‚ arriving from Ireland‚ apprenticed himself to a soap maker. The two might never have met had they not married sisters Olivia and Elizabeth Norris‚ whose father convinced his new sons-in-law to become business partners. As a result‚ in 1837‚ a bold new enterprise was born: Procter & Gamble.
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The consumer-products giant Procter & Gamble is investing in game-changing innovations even amid the recession‚ says CEO A.G. Lafley Since becoming chief executive of Procter & Gamble (PG) in 2000‚ A.G. Lafley has never had it tougher. Shares of the world’s biggest consumer-products company have lost a third of their value since last fall. U.S. shoppers are trading down to private-label products from premium-priced brands such as P&G’s Tide‚ Gillette‚ and Pampers. And the economic downturn
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Managing Cultural Changes at Procter & Gamble In September 1998‚ the Procter & Gamble Company‚ Cincinnati‚ USA‚ announced a major global structural change programme‚ “Organisation 2005”. The mission of the programme was to take P & G’s global turnover from $ 38 billion to $ 70 billion by 2005. The objective was to raise profitability by changing the work culture at P & G. The change drivers identified were the attributes of Stretch‚ Innovation‚ and Speed (SIS). The structural changes
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Value Chain Analysis of Procter and Gamble case study Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Value Chain Analysis is one way of identifying which activities are best undertaken by a business and which are best outsourced. It suggests that the activities of a business could be grouped under two headings: primary activities and supporting activities. 1. Primary Activities - those that
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Proctor and Gamble Overview Proctor and Gamble (P&G) was incorporated in 1905 in Cincinnati‚ Ohio and is still headquartered there today. It is the twenty-fifth largest company in the United States by revenue‚ and employs 138‚000 worldwide. P&G competes in the consumer goods industry‚ and boasts ownership of over 250 brands including Gillette‚ Bounty‚ Tide‚ IAMS‚ and Crest. Its products can be found in more than 180 countries around the world. P&G first became an international company when
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Introduction Procter & Gamble Co. (P&G) is a Fortune 500 American multinational corporation headquartered in Downtown Cincinnati‚ Ohio‚ USA‚ that manufactures a wide range of consumer goods. It is 5th in Fortune ’s Most Admired Companies 2011 list. P&G is credited with many business innovations including brand management and the soap opera. William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ formed this global and Fortune 500 Corporation in 1837 (corporate profile). Procter and Gamble (P&G)
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and ongoing costs for training‚ maintenance and technological improvements‚skills resistence‚ interuption to productivity‚ government funding and grants‚ multiple locations‚ number of staff‚ travel cost savings‚ climate friendly involvement and advertising benefits‚ overall added value to
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In November 2004‚ Jim Kilts called A.G. Lafley at P&G’s Cincinnati headquarters. Kilts‚ who had been Chairman and CEO of Gillette for 4 years‚ was seeking a buyer of the global Boston-based company. Lafley‚ who had been Chairman and CEO of P&G for over 4 years‚ was out of the office and had to call him back‚ unaware of what Kilts was about to propose. Lafley questioned Kilts on three topics. First‚ what was Gillette’s price? Kilts said he wanted a fair offer. Not $60 per share‚ but not
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rocter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ United States‚ founded by William Procter and James Gamble‚ both from the United Kingdom. Its products include pet foods‚ cleaning agents‚ and personal care products. Prior to the sale of Pringles to the Kellogg Company‚ its product line included foods and beverages.[2] In 2014‚ P&G recorded $83.1 billion in sales. On 1 August 2014‚ P&G announced it was streamlining
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