HKUST MBA Microeconomics Case 1: Medicines Company Case Question 1. For drug administrators‚ their incentive for using the drug is that the drug’s got to make economic sense. Data showed that for more than 4‚300 patients‚ Angiomax was a more superior alternative to Heparin. Also shown in tables b and c that it effectively reduced the incidences of death by 30% ‚ heart attack by 26%‚ need for a repeat angioplasty by 14% and major bleeding by 65% (sum of weighted average between high risk and
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Chinese Tourism & Hospitality Industry : how the growing number of Chinese tourists can help boost the Colorado economy. In Colorado‚ the Colorado loves California campaign has helped fuel the states economy and generated increased state revenues. Direct revenues related to this particular marketing strategy and indirect revenues have boosted the state economy in a number of different sectors‚ including the housing market‚ tourism‚ retail‚ as Colorado continues to campaign for entry of
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So McAuslan brewing all started with a guy named Peter McAuslan he was born and raised in lachine Québec any was educated at Sir George Williams University which is now known as concordia University. he graduated in 1972 with a bachelor of arts From there he worked at the YMCA in Montréal and Dawson College - this is where he met his wife Ellen Bounsall. After being tired of doing the same old thing‚ peter wanted a change. So in 1987 Peter decided to leave Dawson College and devote his
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2013 CO-OPERATIVE PHILOSOPHY AND MANAGEMENT MOSES OCHIENG GWEYI THE CO-OPERATIVE UNIVERSITY COLLEGE GENERAL OBJECTIVES At the end of the unit the learners‚ should be able to;- 1. Appreciate the democratic nature of co-operative 2. Evaluate the relevance of co-operative principles to the Kenya Social-economic environment. 3. Understand the role of the Government in co-operative movement. 4. assess the extent to which co-operative should be free from government control 5. Identify
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The following report documents 5 different areas of focus pertaining to the following company “Mountain Equipment Co-op”‚ Please enjoy... Marketing Management Orientation: The Societal Marketing concept is the orientation best exemplified by Mountain Equipment Co-Op (MEC). This is evident in the following ways: The company’s mission statement clearly outlines that passion is what drives their company‚ even over profit. The passion to continue to look for ways to protect our wild spaces and reduce
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BIDDING DOCUMENTS Procurement of Mining Survey and Inspection Equipment For Department of Mines/PDEM ICB No: HMTA/ICB/DOM Mining Survey & Inspection Equipment/5/2013 (Package G7 Component 3b) Project: Technical Assistance for Capacity Building in Hydropower and Mining Sectors (HMTA) Purchaser: Ministry of Energy and Mines Government of Lao PDR Issued on: 30 August 2013 Table of Contents
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Proctor & Gamble‚ “The Innovators” of marketing. “Proctor and Gamble (P&G) is one of the most skillful marketers of consumer packaged goods. It employs 138‚000 people in more than 180 countries: is a global leader in the majority of the 22 different product categories in which it competes; has 23 billion dollar goal brands; and has total worldwide sales of more than $76 billion a year” (Kolter & Keller‚ 2009‚ p. 239). Currently‚ there are ten Proctor and Gamble philosophies
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Chocolate package design combined with price setting: A consumer purchase intention and overall impression investigation Cao Youjia‚ Wang Yicheng‚ Li Simei‚ Gao Junhong Abstract In our experiments‚ the research sheds light on consumers’ purchase intention and overall impression towards six types of combination of chocolate package and price: 1. aesthetic package with a relatively high price‚ 2. aesthetic package with an intermediate price‚ 3. aesthetic package with a relatively low price‚ 4.plain
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Abercrombie & Fitch Co. in November 2013 In November 2013‚ Abercrombie & Fitch Co. had just entered into the fourth quarter of the fiscal year. Historically‚ the company has relied heavily on fourth quarter sales to boost year-end gross profit. But after the holidays‚ the company could potentially see significant changes. Declining popularity in the US has lead A&F to close over 180 US stores in 2012. 2 While the company continues to grow internationally‚ decisions need to be made regarding an
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President Barack Obama ’s stimulus package for the United States will be a successful effort in putting the American economy back on it ’s feet because of it ’s awareness of which programs were successful in the legislation utilized in Franklin D. Roosevelt’s “New Deal” and which were not In a time of economic crisis‚ Barack Obama has compiled a series of government programs that will give the economy a much needed shock. President Obama ’s $819 billion stimulus package has already been referred to
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