Mauborgne‚ R. (2004). Value Innovation: The Strategic Logic of High Growth. Proctor and Gamble Company. (2012). Proctor and Gamble Annual Report. Retrieved from http://www.proctorandgamble.com/annualreport/2012 W. Chan‚ K.‚ & Mauborgne‚ R. (2005). Blue Ocean Strategy. Retrieved from: http://web.ebscohost.com.library.capella.edu/ehost/delivery?sid=1d98bac0-ba65-43eb-94. Witchalls‚ C. (2007). Case Study: Proctor and Gamble. Computers & Applied Science Complete. Retrieved July 17‚ 2013 from Ebscohost
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Unilever is a complex global organization that has a portfolio of 400 brands‚ spanning 14 categories in home and personal care and food products. The company has 163‚000 employees in the 170 countries within which it operates (Unilever‚ 2010). Organizations such as Unilever face the challenge of configuring a global structure that “works well in diverse locations but also brings units together in a coordinated fashion” (Shenkar & Luo‚ 2007‚ p. 312). Given its wide range of products and the diversity
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the more prestigious private schools in the Philippines. He once headed Aluminum Container‚ Inc. which was the major supplier of the collapsible aluminum toothpaste tubes that were formerly used by local manufacturers of Colgate-Palmolive‚ Procter and Gamble and the Philippine Refining Company (now Unilever). However‚ technological innovations and the environmental concerns over aluminum materials prompted the multinational companies to make use of the plastic-laminated toothpaste tubes as an alternative
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The penetration level is rapidly increasing due to decline in excise duty‚ which was 120% in 1993 to 30% currently. Hindustan Unilever Ltd led hair care sales in 2010‚ with a 19% value share‚ followed by Dabur India Ltd India‚ Marico Ltd and Procter & Gamble Home Products Ltd India. These four companies accounted for almost 49% of value‚ by virtue of their strong brands in shampoos and conditioners. Consumer goods giant Hindustan Unilever today said it is looking at cornering over 13% of the shampoo
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mercado 34 5.3.6 Crear promociones relacionadas‚ con productos complementarios 35 5.5 Hipótesis Nulas 35 5.6 Planteamiento de la tesis y antítesis 35 5.7 Determinación de la síntesis 35 INTRODUCCIÓN Ni William Procter ni James Gamble tenían en mente la idea de establecerse en Cincinnati. Si bien la ciudad era un importante centro comercial e industrial a principios del siglo XIX‚ tanto William como James‚ provenientes de Inglaterra e Irlanda respectivamente‚ tenían planes
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offer price may not be adequate compensation Regulators-make sure there isn’t violation of state and federal laws‚ including antitrust laws 1) Executive Summary (including your recommendation) This proposed acquisition of Gillette by Proctor & Gamble would make P&G the world’s largest consumer Products Company. P&G was known for its consumer products (approximately 150 brands) including some of the worlds most recognizable and Gillette was known for its razor business and also controlled two
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toothpaste‚ toothbrushes‚ dental floss‚ whitening products‚ and mouthwash. Each of these products has several variations‚ creating a program of oral care for everyone. In developing a marketing plan‚ there are several questions that Proctor and Gamble must ask themselves in order to get their product to the correct consumers. These include identifying your target audience‚ identifying the competition‚ deciding where to make your product available‚ the price in which to sell it‚ and the means of
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Section 1. Organization’s Business‚ Mission and Goals 1.1. Business Definition Scope is one of the five operating division from Procter and Gamble. Scope is a green mint tasting mouthwash that is positioned as a great-tasting‚ mouth-refreshing brand that provided bad-breath protection. They were the first brand to offer both effective protection against bad breathe and a better taste than other mouthwashes. 1.2 Business Mission The company will provide branded products and services of superior
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into the customers mind needs a lot of marketing efforts. Furthermore you need to establish brand equity to provide value to the customer and the company. Unilever was major company that competed with well-known companies such as Nestle‚ Procter and Gamble‚ and Kraft Foods. It operated in variety of sectors and consisted of major billion dollar brands. Unilever went through global success‚ but realized the lack of control due to the growth of the company’s brand portfolio. As example the article
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Branding Brand: name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers Legal name of a brand is a trade mark May identify one item‚ a family of items‚ or all items of that seller Powerful they have value and status Brand Equity: the dollar amount attributed to the value of the brand‚ based on all the intangible qualities that create that value People may be willing to pay more for the brand Brand strength can be
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