1.0 Name and description of company for which marketing plan is being developed. A brand of Proctor & Gamble (P&G)‚ Vicks is India’s No.1 Cough & Cold Brand. It created the cough & cold Over-the-Counter (OTC) category in India way back in 1952 and has led the category till date. Today it has completed almost 60 years in India. Its current portfolio in India comprises Vicks Vapor‚ Vicks Cough Drops‚ Vicks Action 500 Extra‚ Vicks Inhaler and Vicks VapoCool. Vicks has been rated
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* 1. a project on SHAMPOO INDUSTRY PANTENESUBMITTED TO: SUBMITTED BY:PROF: KUMAR MOHANTY ANSUMALI BEHERA (174) SASWAT KUMAR SAHU(175) MUKESH SHARMA (176) DAISY RANI (177) 0 * 2. CONTENT PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project has
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Neff‚ Jack‚ Advertising Age‚ 00018899‚ 11/17/2008‚ Vol. 79‚ Issue 43 Database:Communication & Mass Media Complete P&G‚ Unilever claim respective products are up and rival’s are down One of the crowning achievements of the Jim Stengel era at Procter & Gamble Co.‚ at least according to Jim Stengel‚ has been the rebound of Old Spice in the battle for hearts and minds of men. P&G’s former global marketing officer was so impressed with the old-school brand’s success that he made Old Spiceimagery a cornerstone
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toothpaste and was the first to introduce toothpaste in a tube. In 1928 Palmolive-Peet bought Colgate and in 1953 the name changed to Colgate-Palmolive (Colgate-Palmolive‚ 2012). Today Colgate is one of the leading manufacturers of toothpaste‚ with Procter & Gamble as their main competition. Competitive Factor While in 1992 Colgate was the leader in oral hygiene products‚ toothbrush competitors emerged as the obsession with oral health increased. Colgate has several big competitors that produce products
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Unilever’s portfolio Before the analyzed period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost consumer goods required significant control over raw materials. Moreover‚ the production of some goods (e.g. soap) served as a basis for a new business development (chemicals) and related diversification was the managerial decisions. At that time Unilever was also a huge packaging and shipping company. End of 1980s
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Hypothesis: The hypothesis that we have developed after the initial research is based on focus groups and small scale survey are: Ho: Comparative advertising is a positive way of promotion and is recommended H1: Comparative advertising is a negative way of promotion and isn’t recommended Methodology Qualitative and Quantities research: The type of research that will be used in this study is qualitative research and quantitative research. Qualitative researchers aim to gather an in-depth understanding
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Procter & Gamble: A Company with Global Operations MKT 421 December 16‚ 2013 Procter & Gamble: A Company with Global Operations Procter & Gamble (P&G) is a leading manufacturer of personal and home care products. P&G is an international company that operates in 40 different countries. This paper will examine the environmental factors that affect how effective P&G’s global marketing efforts are. These factors known as environmental forces include social and economic forces‚ as well as technological
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VICKS VAPORUB - MOTHER’S TOUCH THERAPY: A CASE STUDY ABSTRACT FMHG industry in India is worth around `4500 crores. This market is dominated by products like Rubs & Balms‚ medicated skin treatments‚ cough syrup and drops‚ digestives and health. Vicks is a leading brand in the Fast Moving Health goods (FMHG). An exceptionally trusted brand - generations and generations of cold sufferers have used it for almost 100 years. Recognized all around the world - Vicks is available in more than 66 countries
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Daniel V. Cenia Advance Marketing Management Case Study Dr. Roberto P. Gabiola P&G Phils.‚ Inc. Statement of the Problem How to increase market share of hair conditioner and catamenials category? Major Players in the Industry 1.) LAUNDRY P&G: 46.0% Tide (33.2%) Mr. Clean (7.9%) Unilever Phils.: 32.5% Surf (19.2%) Breeze (10.7%) Peerless: 5.6% Champion (5.6%) 2.) FABRIC CONDITIONERS P&G: 63.9% Downy (63.9%) Unilever Phils.: 27.7% Comfort (27.72%) Henkel
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ca/content/52/12/1485.full.pdf+html Network Marketing. (2012). IBM – Lou Gerstner’s Success in Turning Around IBM. Retrieved April 7‚ 2013 from http://networkmarketing.ias3.com/2012/12/27/ibm-lou-gerstnerssuccess-in-turning-around-ibm/ Proctor and Gamble World. Retrieved April 7‚ 2013 from http://www.businessworld.in/en/storypage/-/bw/hiring-anoutsider-ceo-change-is-not-always-good/369411.37482/page/0 Tuna‚ C New Study Highlights Cost of Failing to Plan for Leader Succession. Retrieved April 1‚ 2013
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