The Innocent Drinks Design Culture Discuss and illustrate the extent to which a ‘design culture’ in an organisation can give it competitive advantage. I. Introduction In 21st century‚ the organizations are entering a brand new era full of opportuni-ties and innovations‚ and great changes have taken place in companies’ attitude to-wards some traditional practices. Design has become an essential issue. As the writer in “Designing the 21st century” observed: Throughout the industrialized
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history Olay is an American skin care line. It is one of Procter & Gamble’s multi-billion dollar brands. For the 2009 fiscal year ended June 30‚ Olay accounted for an estimated $2.8 billion of P&G’s $79 billion in revenue. Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008)‚[1] an ex-Unilever chemist from Durban‚ started it in 1949. The name "Oil of Olay" was chosen by Wulff as a spin on the word "lanolin"‚ a key ingredient. It was unique in the early days because it was a
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Karen Machleit Pampers Jia‚ Shuai Liang‚ Yaqi Meyer‚ Amanda Motaghed‚ Hoda Taylor‚ Corey Zhang‚ Jingjue Background Pampers was founded in the 1950’s by Victor Mills. Mills was an American chemical engineer who worked for Proctor and Gamble; he was looking for an easier way to diaper his grandson. In the 1960’s Pampers made it to the department stores‚ supermarkets‚ and drug stores. The product was so unique that worker’s didn’t know exactly where to stock them. In the 1970’s Pampers
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For marketing students at IIM Ahmedabad‚ 9th of January‚ 2011‚ is anything but a typical Sunday. They have resisted the temptation to join their batchmates in a lazy basketball game and appear oblivious to the cheerful riotous frenzy of the kite festival on the banks of the Sabarmati. Instead they have been pitted against each other all morning in a brand exercise organised and masterminded by P&G. The prize? A dinner date for the teams with a man responsible for running the marketing function
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Value Chain Analysis of Procter and Gamble case study Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Value Chain Analysis is one way of identifying which activities are best undertaken by a business and which are best outsourced. It suggests that the activities of a business could be grouped under two headings: primary activities and supporting activities. 1. Primary Activities - those that
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Editor’s note: Dennis Crowley is president and CEO of Brand Engineers‚ a Teaneck‚ N.J.‚ research firm. He can be reached at 201-530-5360. This article appeared in the March 28‚ 2011‚ edition of Quirk’s e-newsletter. conic brands are in the enviable position of having developed long‚ meaningful emotional bonds with consumers. However‚ like in any lasting relationship‚ you have to constantly work on adapting to change as you grow. Every marketer plans to have their brand and target audience evolve
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DISTRIBUTION Nike has infiltrated its product globally for years. There are countless places to find the brand‚ not only in Brazil and Australia but in 200 other countries as well. Nike is trying to remain competitive in being one of the largest sporting goods manufacturers globally. Distributing products is one of the main concerns to keeping them in the lead. DEFINITION OF DISTRIBUTION Distribution is transferring of the ownership of a product from a manufacturer to a consumer. In case
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body spray. The brand also includes deodorant sticks‚ roll-ons‚ anti-perspirants‚ aftershaves and shower gels. In most of the world the brand is named Axe; in Australia‚ New Zealand‚ Ireland‚ and the United Kingdom it is named Lynx due to conflicts regarding the trademark. HISTORY OF THE BRAND Axe/Lynx was launched in France in 1983 by Unilever‚ a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages
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‘In many countries consumer are convinced that Nivea is a local brand‚ a mistake which Beiersdoft‚ the German makers‚ take as a compliment.’ (Quoted on leading brand consultancy Wolff-Olins’ website‚ www.wolff-olins.com) An ode to Nivea’s success In May 2003‚ a survey of ‘Global Mega Brand Franchises’ revealed that the Nivea Cosmetics brand had presence in the maximum number of product categories and countries. The survey‚ conducted by US-based ACNielsen‚ aimed at identifying those brands that
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Brand Recall Research for Close-up ACKNOWLEDGEMENTS We would like to thank our professor and guide Mr.Victor Manickam‚ for giving us this opportunity to unleash our potential in conducting research work. Also‚ our sample Audience for their co-operation. MAIN QUESTIONNAIRE GRAPHS [S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF? TOM When asked about the awareness level of different brands of oral care products the Colgate and Close-up are the ones that have highest
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