1) EXECUTIVE SUMMARY Olay is the top facial skin care retail brand in the world and is one of Procter & Gamble (P&G)’s multi-billion dollar brands. It is the world’s number one facial care brand in the past four years (2006-2009) based on Euromonitor data. For the 2009 fiscal year ended June 30‚ Olay accounted for an estimated $2.8 billion of P&G’s $79 billion in revenue. Olay has extended its heritage as a moisturizer to stay looking young‚ to formally creating the “anti-aging” category”
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------------------------------------------------- Procter & Gamble: The Beauty/Feminine Care Segment of the Consumer Goods Industry Executive Summary 3 Introduction 3 Company Overview 4 Mandate 4 Stakeholders 5 Internal Analysis 5 External Analysis 7 Competitive Forces 8 Macro Environment 8 Strategic Options 10 Strategy 1: Market Penetration 10 Strategy 2: Product Innovation and New Product Development 10 Strategy 3: Status Quo 11 Executive Summary Procter & Gamble (P&G) is a world-leading
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Background – The evolution of P&G Pampers | The Pampers Diaper‚ an invention that has revolutionized child care‚ was first invented by Victor Mills‚ an American chemical engineer working for the Procter & Gamble Co. Since conception‚ Pampers have ensured constant innovation to meet the child care needs of the changing era. Hence‚ diapers have undergone several design changes. The early diapers were bulky‚ heavy and required the use of pins to hold it in place. This is in contrast with
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U.S disposable diapers and training pants market The market size of disposable diapers and training pants is measured through retail sales value of disposable diapers and training pants in the U.S. The chart below shows that the market size of disposable diapers is much bigger compared to the training pants market in U.S. Retail sales of the diapers market was estimated at $3.9 billion in 1997 where else training pants retail sales was approximately $595 million in 1997. U.S Diaper &
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market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. Key vendors dominating this space are Kimberly-Clark Corp.‚ Svenska Cellulosa Aktiebolaget‚ The Procter and Gamble Co.‚ and Unicharm Corp. Other vendors mentioned in the report are Associated Hygienic Products‚ Drylock Technologies s.r.o.‚ First Quality Enterprises Inc.‚ Fisher-Price‚ Hengan International Group Company Ltd.‚ Kao Group‚ KCK Industries Inc
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disposable diapers and wipes‚ the battle for brand dominance and share increase is waged among the leading brands through national media advertising‚ trade promotions‚ pricing‚ and product innovation. Procter & Gamble was clearly the dominant competitor with its Pampers and Luvs brands. However‚ Procter & Gamble’s market share had been declining from 70 percent in 1981 to 50 percent currently. TenderCare recently introduced its new thicker Blue Ribbon Pampers to stop the decline in the market share
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researchers. Frank.J. Paul‚ Pg 33‚ 2009 Additionally‚ P&G multiply there innovation capability through there global network of innovation partners. Over half of P&G’s total product innovation has one or more major component from an external partner‚ Procter & Gamble‚ 2012. Highly competitive market There is fierce competition to offer the best-product at the lowest price in P&G’s industry‚ competitors include; - Colgate-Palmolive‚ competes with P&G in the toothpaste
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Jenny Inman Jacob Collins Kyle Spielbusch MGMT 328-001 Proctor and Gamble in Japan SK-II is a Japanese prestige skin care line of Proctor and Gamble. In November 1999‚ Max Factor Japan president‚ Paolo de Cesare was preparing to meet with the Global Leadership Team (GLT) of Proctor and Gamble’s Beauty Care Global Business Unit (GBU). Since Max Factor Japan was the center of P&G’s rapidly growing cosmetics business in Asia‚ and it already had some European market experience as well‚ De Cesare
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Positioning F. Macroeconomic Considerations * Socio-cultural * Technological * Economic‚ Environmental/Natural * Political and Legal G. Microeconomic Considerations I. Executive Summary Pantene shampoo is a product from Procter and Gamble for all kind of infected and damage hairs. The company has registered its head office at 34 sectors‚ Noida. Pantene introduced the shampoo satisfied the need of those persons who really care for their hairs with the different segmentation and
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years. But the opportunity that lies here for Boots is that currently no celebrity-endorsed products are available in retail stores. So it could build a new market by adopting celebrity endorsement strategy. The major competitors of Boots are Procter & Gamble‚ Alberto-Culver and L’Oreal. And the major issue with the UK consumers is that there is no brand loyalty and low differentiation of products. The current problem statement is that the company needs to decide a promotion strategy for a line of
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