ranked 4 (2.3%) of the Top 10 snack global brand share 2013 based on retail value‚ is one of the most popularity snack brand of Procter & Gamble Co. The brand commands an 11% share of extruded snacks total retail value. Its main markets are Western Europe and North America‚ which account for a combined share of 50% of its sales at a global level. It proved that Procter & Gamble Co is a large competitor in snacks global market. Kraft Foods is also a remarkable representative in this race. Although Planters
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BUILDING A GENERAL MANAGEMENT CAREER Topics: 1. The General Management Skills 2. Steps in a General Management Career 3. Case Study: Gurcharan Das’s Career Choices General Management Skills 1. Analytical Skills - refers to the ability to visualize‚ gather information‚ articulate‚ analyze‚ solve complex problems‚ and make decisions. Analytical skills are essential in the workplace to ensure necessary problem solving occurs to keep productivity and other areas of the workforce
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companies should concentrate on “simplifying customers ’ lives or businesses in ways that are inextricably tied to brand and product positioning." Sealey has firsthand experience with brand complexity in his past careers where he worked first with Procter & Gamble where he introduced new
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Consumer Preferences Consumer preferences are varied and are more regionally specific. India is divided into four regions: North‚ East‚ West‚ and South. • Consumers in the North prefer pink colored soaps‚ which have floral profiles. Here the fragrance preference is for more sophisticated profiles reflecting their lifestyles. Freshness soaps with lime and citrus notes are also popular preferences as the climate in the North is very hot and citrus/lime scented soaps are seen to be refreshing.
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CASE ANALYSIS: IDEO HISTORY IDEO was founded in 1991 by David Kelley‚ Dean Hovey and Bill Moggridge in Palo Alto‚ California. Kelley & Hovey invented the first computer mouse that would eventually be used for the first Macintosh computer. When the company expanded to about 10 offices in the 1990’s‚ there was no hierarchy in the office and maintains a flat hierarchy until today.1 Its motto is “We think to build and build to think”. CASE SUMMARY IDEO is the largest design consultancy firm in the
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A threat to one is an opportunity for others; yet according to the article‚ established firms have not been successful in capitalising on this blessing in disguise. This article analysed the internal behaviour of firms to suggest palatable insights as to why firms fall victim to architectural innovation‚ with reasons such as rigid communication channels and information filter system. However‚ I believe that this phenomenon can also be evaluated from a broader perspective‚ depending on the circumstances
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History • The Dove brand started its life in 1957 in the US‚ with the revolutionary new beauty cleansing Bar. • It is #1 Dermatologist Recommended brand in the US‚ Canada and France strongly endorsed by Dermatologists across the world. • In 1979‚ the phrase “cleansing cream” was replaced with “moisturizer cream” . • Since 1993‚ Indian women have relied on Dove for beautiful skin. Logo • It’s a perfect representation of softness‚ gentleness and sophistication • The image of dove or peace pigeon
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Procter and Gamble‚ Inc. Scope The problem for Procter & Gamble`s (P&G) “Scope” brand is that their share at mouthwash market is slightly going down while a new brand called “Plax” launched by Pfizer Inc. has gained a %10 market share in a very short time period which created a situation that left “P&G”s management team in dilemma for how to respond. P&G has some constraints to solve the problem (in fact‚ the situation is so complex that for some‚ no problem and threat exist). First
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Case Study: P&G- Gillette Merger The P&G-Gillette merger is one of the biggest mergers in the history of the consumer goods industry. The merger gives P&G access to new products and markets‚ and change the dynamics of the consumer goods industry. |On January 28‚ 2005‚ Cincinnati-based P&G announced its investment deal to acquire Boston-based Gillette for $57 bn to become the world’s largest |[pic][pic][pic][pic][pic][pi| |consumer goods company. The annual sales of the combined entity
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INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world’s No.1 anti-dandruff shampoo. A power brand from P&G‚ this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore‚ Head & Shoulders is a major player in the Anti-Dandruff niche. The entire shampoo market was dominated by HLL with a whopping market share of around 46%.When
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