* 1. a project on SHAMPOO INDUSTRY PANTENESUBMITTED TO: SUBMITTED BY:PROF: KUMAR MOHANTY ANSUMALI BEHERA (174) SASWAT KUMAR SAHU(175) MUKESH SHARMA (176) DAISY RANI (177) 0 * 2. CONTENT PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project has
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Neff‚ Jack‚ Advertising Age‚ 00018899‚ 11/17/2008‚ Vol. 79‚ Issue 43 Database:Communication & Mass Media Complete P&G‚ Unilever claim respective products are up and rival’s are down One of the crowning achievements of the Jim Stengel era at Procter & Gamble Co.‚ at least according to Jim Stengel‚ has been the rebound of Old Spice in the battle for hearts and minds of men. P&G’s former global marketing officer was so impressed with the old-school brand’s success that he made Old Spiceimagery a cornerstone
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toothpaste and was the first to introduce toothpaste in a tube. In 1928 Palmolive-Peet bought Colgate and in 1953 the name changed to Colgate-Palmolive (Colgate-Palmolive‚ 2012). Today Colgate is one of the leading manufacturers of toothpaste‚ with Procter & Gamble as their main competition. Competitive Factor While in 1992 Colgate was the leader in oral hygiene products‚ toothbrush competitors emerged as the obsession with oral health increased. Colgate has several big competitors that produce products
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offer price may not be adequate compensation Regulators-make sure there isn’t violation of state and federal laws‚ including antitrust laws 1) Executive Summary (including your recommendation) This proposed acquisition of Gillette by Proctor & Gamble would make P&G the world’s largest consumer Products Company. P&G was known for its consumer products (approximately 150 brands) including some of the worlds most recognizable and Gillette was known for its razor business and also controlled two
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Unilever’s portfolio Before the analyzed period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost consumer goods required significant control over raw materials. Moreover‚ the production of some goods (e.g. soap) served as a basis for a new business development (chemicals) and related diversification was the managerial decisions. At that time Unilever was also a huge packaging and shipping company. End of 1980s
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Hypothesis: The hypothesis that we have developed after the initial research is based on focus groups and small scale survey are: Ho: Comparative advertising is a positive way of promotion and is recommended H1: Comparative advertising is a negative way of promotion and isn’t recommended Methodology Qualitative and Quantities research: The type of research that will be used in this study is qualitative research and quantitative research. Qualitative researchers aim to gather an in-depth understanding
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VICKS VAPORUB - MOTHER’S TOUCH THERAPY: A CASE STUDY ABSTRACT FMHG industry in India is worth around `4500 crores. This market is dominated by products like Rubs & Balms‚ medicated skin treatments‚ cough syrup and drops‚ digestives and health. Vicks is a leading brand in the Fast Moving Health goods (FMHG). An exceptionally trusted brand - generations and generations of cold sufferers have used it for almost 100 years. Recognized all around the world - Vicks is available in more than 66 countries
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Daniel V. Cenia Advance Marketing Management Case Study Dr. Roberto P. Gabiola P&G Phils.‚ Inc. Statement of the Problem How to increase market share of hair conditioner and catamenials category? Major Players in the Industry 1.) LAUNDRY P&G: 46.0% Tide (33.2%) Mr. Clean (7.9%) Unilever Phils.: 32.5% Surf (19.2%) Breeze (10.7%) Peerless: 5.6% Champion (5.6%) 2.) FABRIC CONDITIONERS P&G: 63.9% Downy (63.9%) Unilever Phils.: 27.7% Comfort (27.72%) Henkel
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ca/content/52/12/1485.full.pdf+html Network Marketing. (2012). IBM – Lou Gerstner’s Success in Turning Around IBM. Retrieved April 7‚ 2013 from http://networkmarketing.ias3.com/2012/12/27/ibm-lou-gerstnerssuccess-in-turning-around-ibm/ Proctor and Gamble World. Retrieved April 7‚ 2013 from http://www.businessworld.in/en/storypage/-/bw/hiring-anoutsider-ceo-change-is-not-always-good/369411.37482/page/0 Tuna‚ C New Study Highlights Cost of Failing to Plan for Leader Succession. Retrieved April 1‚ 2013
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Corporate Entrepreneurship Corporate entrepreneurship is also commonly known as corporate venturing or Intrapreneurship. It is coined by legendary management thinker and management guru Peter.F.Drucker. It is the act of initiating new ventures or creating value with an already established organization or social entity. It is basically a process of creating new business within established firms to improve organizational profitability and enhance a firm’s competitive position or the strategic renewal
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