Lacoste: History and Brand Identity Created in 1930 by Rene Lacoste‚ a tennis player‚ the first knit wear short sleeved shirt has appeared in 1933. During the 18 first years of existence‚ the brand won’t extend his product line so much. For instance‚ the polo shirt will be distributed in a unique colour‚ the white. In 1951‚ Lacoste decided to launch three new colours: sky-blue‚ navy and red. This revolution underlines the first steps of the brand out of tennis courts‚ and premises of its diversification’s
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The case provides several issues that class members will need to address: 1. How well positioned is Puma for the future now that things have gotten turned around? 2. How important is it that Puma strive to gain sales and market share‚ given that the industry arena in which it competes is “fragmented” with many competitors? 3. Does Puma currently have a good strategy for the long-term or are strategic changes and adjustments needed? 1. What is your opinion of the job that Puma’s management
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Drypers Corporation National Television Advertising Campaign 1. Problem definition What are the questions to be decided? Drypers Corporation’s senior executives were discussing about spending 10 million dollars which will increase 33% in the company’s combined advertising and promotion budget on national television advertising in 1998. What are the objectives/goals? 1) Increase penetration of grocery outlets 2) Increase grocery penetration will help increase mass merchants see us in
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Lenovo: Building a Global Brand 1. Why did IBM want to sell its PC business? Why did IBM sell to Lenovo? The reasons that IBM wanted to sell its PC business to Lenovo are: • • • To shed an unprofitable operation as the company saw the limitation and more competitors in the market. Selling its PC business to Lenovo would help them increase market share‚ especially in Asia. IBM shifted their business from producing PCs to concentrating on consulting service. Therefore‚ merging with another company
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Strategic Management I Pere Clavero Framework Case Analysis Organization Processes & Culture • In 1997: “Rosso” acquired a VP for the “Retail & Intl” dept.; with 10 years of experience within the FMCG multinational industry‚ the new VP was given the responsibility for heading the Italian market. • In 2000: Former VP from LEVI’S joined the company as the VP Marketing & Sales. A great contribution for the line development process which was
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Name: Lili Zhang Title of Case: LOreal and the Globalization of American Beauty Date of Submission: 04/18/2013 The central theme of this case is LOreal’s Beauty business globalization in the USA with its carefully planned acquisition strategies. From the case we can see that LOreal has successfully defined and set the beauty industry standard and adopt it as the competitive advantage from the domination of an industry standard. Look back to the time when LOreal first entered the US market
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Business 330 Principles of Marketing Victoria Secret Pink I’m your typical Pink customer and I mostly buy sweaters‚ pajamas‚ sweatshirts‚ and blankets. In my closet you will find pretty much all UCLA items from the Pink line. I buy them because they’re comfortable and fun to wear. Especially when it has your favorite teams name on it. Each time I think of Victoria Secret I think of UCLA to be honest. When I walk into the store I head straight to the Pink items. The Pink dog and the bright colors
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Jell-O Lab Guiding Question: Are some laundry detergents better than others? Purpose: We intend to test if the cost of a detergent affects its quality but putting 3 drops of Jell-O into 25mL of Jell-O and examining how much of the Jell-O dissolves. Hypothesis: If the cost of the detergent increases‚ then the amount of Jell-O dissolved will increase by 0.3 cm. Materials/Equipments: * 4-1mL Pipettes * 5cm long standard drinking straw with a diameter of .6cm. * Jell-O brand
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William Wrigley Jr.‚ now referred to as the “father of chewing gum‚” made chewing gum known to the world. He is known for his Wrigley Chewing Gum and starting the William Wrigley Jr Company‚ a manufacturing business without even going to college. The company took previously invented gum‚ and made it into its own very successful business. William Wrigley Jr. was born on September 30‚ 1861 in Philadelphia‚ Pennsylvania. His parents were William Wrigley and Mary A. Ladley Wrigley. He was the oldest
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Marketing Environment What leads people to buy Crest toothpaste instead of Aquafresh toothpaste or Crest toothpaste instead of Sensodyne toothpaste ? Is it the price‚ the taste‚ the advertisement or thehabit of always buying that product? The toothpaste industry is a widespread industry with many different brands. Each brand has many different products. So how do we as the consumers decide which brand we want to use? Three different brands for toothpaste are for example Crest‚ Sensodyne and
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