River Island With over 60 years of fashion retailing experience‚ River Island is one of the most successful companies on the High Street. River Island has nearly 300 stores across the UK‚ Ireland and internationally throughout Asia‚ the Middle East and Europe. River Island is known for its stylish and affordable fashion and its unique touches they bring to our collections‚ which make them standout from the rest of the High Street. Their customers love them for their great going-out looks
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What is P&Gs strategy for success in the marketplace? Does the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? What business risks does P&G face that may threaten its ability to satisfy stockholder expectations? What are some examples of control activities that the company could use to reduce these risks? (Hint: Focus on page 28 of the annual report.) What were P&Gs quarterly net sales
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NIRMA CASE STUDY The year: 1969. Karsanbhai Patel‚ the son of small-time farmer from Ruppur‚ Gujarat‚ tries his hand at making phosphate-free detergent powder out of a small shed in Saraspur‚ an Ahmedabad suburb. A chemist in a government lab‚ Patel’s entrepreneurial instincts drive him to moonlight for work that would soon become his real professional calling: making a low-cost detergent. When it came to giving a name to his labor of love‚ Patel decided to call it Nirma (after his daughter Nirupama)
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An executive summary for managers and executives can be found at the end of this article The influence of brand recognition on retail store image Stephen S. Porter and Cindy Claycomb A well-recognized and accepted brand image is one of the most valuable assets a firm possesses. Brand managers and manufacturers are concerned with managing brand equity and capitalizing on the value of a brand image (Aaker‚ 1991). A product or retail establishment has many associations which combine to form its
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Introduction of the case: De Cesare‚ president of Max Factor Japan and GLT member on the Beauty Care GBU‚ is to present an analysis of SK-II’s potential to become a truly global brand. There are 3 alternatives for SK-II’s global strategy: To build on the brand’s success in Japan‚ tap into China‚ or expand SK-II into Western Europe. If P&G chooses to focus on Japan‚ it is possible that they might achieve national brand recognition. However‚ to become a truly global brand‚ it is necessary that
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PROBLEM/ISSUE STATEMENT Classic Knitwear is a publicly traded company which operates in the unbranded category. It is a manufacturer and distributor of non-fashion casual knitwear. The main business comes in from Wholesalers and Retail Channels. The company is at a stage where the cost advantage which it has due to its state of art offshore production facility is short lived and they are facing the threat of losing out to big players. The main problem for Classic Knitwear is the push from the
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L’Oreal of Paris: Bringing “Class to Mass” with Plenitude L’Oreal‚ a long time hair care‚ skincare‚ and cosmetic leader‚ was faced with a positioning problem of their Plenitude skincare line. The Plenitude line‚ which included cleansers and moisturizers had been a smashing success in the French skincare market following its 1982 introduction and was introduced in the U.S. market in 1988. It had grown quickly to become the #2 brand in the market‚ behind Oil of Olay. Plenitude was marketed
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English 1010 03 March 2010 Pampers vs. Huggies: Which has the upper hand? As a parent‚ diapers are a serious subject. There are so many different brands to choose from. Most parents narrow their decision down to two brands; Huggies or Pampers. Both brands have a line of diapers starting from newborn or preemie on down to size six. There after both brands offer pull-up diapers for the potty training age. Knowing that both diapers offer about the same options‚ as far as sizes‚ the question
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1. What lead to the success of Galanz company? Please analyse the company form the perspectives of competitive strategy and operations strategy? The early success of Galanz can be prescribed to its ability to deploy its resources in an effective manner and establish itself as a recognized brand in its domestic market through a consistent competitive strategy of Cost Leadership (Porter ). Their competitive edge was initially their low land and labour cost‚ while knowledge in production technology
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ZENITH International Journal of Business Economics & Management Research Vol.2 Issue 2‚ February 2012‚ ISSN 2249 8826 Online available at http://zenithresearch.org.in/ PURCHASE BEHAVIOUR IN INDIAN APPAREL MARKET: AN ANALYSIS DR. P.VIKKRAMAN*; N.SUMATHI** *Director & Research Advisor‚ School of Management Studies‚ Anna University of technology‚ Coimbatore - 47. **Ph.D Research Scholar & Assistant Professor‚ Adaikalamatha Institute of Management‚ Adaikalamatha College‚ Vallam‚ Thanjavur - 3.
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