------------------------------------------------- Procter & Gamble: The Beauty/Feminine Care Segment of the Consumer Goods Industry Executive Summary 3 Introduction 3 Company Overview 4 Mandate 4 Stakeholders 5 Internal Analysis 5 External Analysis 7 Competitive Forces 8 Macro Environment 8 Strategic Options 10 Strategy 1: Market Penetration 10 Strategy 2: Product Innovation and New Product Development 10 Strategy 3: Status Quo 11 Executive Summary Procter & Gamble (P&G) is a world-leading
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Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
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Background – The evolution of P&G Pampers | The Pampers Diaper‚ an invention that has revolutionized child care‚ was first invented by Victor Mills‚ an American chemical engineer working for the Procter & Gamble Co. Since conception‚ Pampers have ensured constant innovation to meet the child care needs of the changing era. Hence‚ diapers have undergone several design changes. The early diapers were bulky‚ heavy and required the use of pins to hold it in place. This is in contrast with
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reasons‚ I find this topic very interesting so I decide to choose financing for the individual assignment. 2. Company: P&G The Procter & Gamble Company also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ USA. P&G was published in 1837 by two brother-in-laws William Procter (candle maker) and James Gamble (soap maker). In 2012‚ P&G recorded $83.68 billion dollars in sales. Fortune magazine awarded P&G a top spot on its list of "Global
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PRODUCT FIT Fruit and Vegetable Wash PRODUCT LOGO [pic] ABOUT THE PRODUCT Fit Antibacterial Fruit & Vegetable Wash kills 99.9% of harmful bacteria -- like E. Coli‚ Salmonella sp.‚ Staphylococcus aureus‚ and Listeria – that have been associated with food-borne illness‚ and is only for use on cut chopped‚ sliced and other processed produce. Fit is 100% Natural‚ and unlike chlorine or other harsh chemicals‚ is completely safe to use. Fit rinses away clean‚ leaving no aftertaste or smell…just
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0.02840 0.08620 -0.12170 0.03870 0.21060 Procter & Gamble 36 0.01059 0.03707 -0.05365 0.01333 0.08783 S&P 500 36 0.01010 0.02633 -0.03429 0.01034 0.08104 From the above data we can see that Exxon Mobil‚ Caterpillar‚ McDonald’s‚ Sandisk‚ Qualcomm‚ and Procter & Gamble had a higher mean monthly return than the market (as measured by the S&P 500). Microsoft
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Strategic Challenges 1 3. PESTLE Analysis 3 4. Five Forces Analysis 4 5. SWOT Analysis 6 6. Generic Strategy 8 7. Recommendations 9 8. Conclusion 10 9. Bibliography 11 1.0 Introduction For the fiscal year of 2010‚ Procter & Gamble witnessed an increase on net sales by 3% to $78.9 billion and a 4% increase in unit volume (Deloitte‚ 2010). Under the unfavourable environment of global recession‚ P&G has successfully retained positive increases since the Financial Crisis and
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disposable diapers and wipes‚ the battle for brand dominance and share increase is waged among the leading brands through national media advertising‚ trade promotions‚ pricing‚ and product innovation. Procter & Gamble was clearly the dominant competitor with its Pampers and Luvs brands. However‚ Procter & Gamble’s market share had been declining from 70 percent in 1981 to 50 percent currently. TenderCare recently introduced its new thicker Blue Ribbon Pampers to stop the decline in the market share
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HLL – Juggernaut- The dilemma of Growth [pic] This case study has been developed by Rajan Saxena Vice chancellor NMIMS University for class room discussion. HLL – Juggernaut- The dilemma of Growth Hindustan Lever Ltd in India is a 51.4%-owned subsidiary of its global parent Unilever Group. Formed in 1956‚ the company has since expanded its operations through organic growth and mergers and acquisitions to become the largest fast-moving consumer goods company in India. Hindustan Lever
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right quantity of right quality products at the right place and time in right condition. • To offer best service to consumers. • To reduce the cost of operation. • To maintain transparency in operations. Procter &Gamble introduction Procter and Gamble is a global company that provides consumer products in the areas of pharmaceuticals‚ cleaning supplies‚ personal care‚ and pet supplies (pg.com). This description however becomes increasingly simplistic the more one looks into
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