x Marketing Project Marketing Project Mohit Parmar The project is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates. Mohit Parmar The project is based on a Carbonated Drink called Limca which is not sold or found in the United Arab Emirates. Content Title | Page Number | Introduction | 2 | Research | 2 | Marketing Mix | 6 | Conclusion | 6 | Bibliography
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Introduction to the project The purpose of this project is to introduce ourselves to the academic institution providing the quality education and training to produce the qualified manpower in the Hotel Management and Tourism industry. For the completion of this project we have chosen Nepal Academy of Tourism and Hotel Management (NATHM) College. Our study basically focuses on the analysis of market opportunities the college is gaining and may have in the respected industry market and the competition
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and two strong competitors through social networks. Riga‚ 2009 Abstract Our group has studied new ways of attracting customers to Bite mobile network through promoting prepaid card BiFri. The analysis includes SWOT and marketing mix‚ as well as competitor analysis. The image perception of Bite and BiFri brands was gained through a survey. The results were gathered and we could conclude that during the slowdown in the economy existing promotion channels were unable to attract
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Procter and Gamble Case Study An insight on why P&Gs logo change in the 1980s was the right move [pic] By: Anvesh Saxena-02 Sameer- 04 Rajat Aggarwal-06 Alex K-08 Arun Chopra-10 Section B-PGDM General 2011-13 The case in brief • Rumours of P&G involvement in Satanism emerge in the 1970s. • Came in two cycles. 1981-82 and 1984-85 • Rumours surfaced immediately after P&G introduced the tool free no. system to address customer complaints • First rumour claimed
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Products/Services Market Share 10 Product/Service Marketing Channels 11 Current Product/Service Marketing Channels 11 Competitor(s) Marketing Channels 11 Advantages/Disadvantages of Current Channels 11 Possible Alternative Channels 12 Product/Service Marketing Program 13 Overall Marketing Program 13 Program Changes Made 13 Product/Service Demand Generation Programs (including Social Media) 13 Product/Service Branding 13 Product/Service Marketing Success 13 Recommendations 14 Information Sources 15
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Case #16 Proctor & Gamble: Selling Through Customer Business Development Questions for Discussion: 1.Which of the sales force structures discussed in the text best describes P&G’s CBD structure? In the 80’s‚ manufacturers began to spend money to better understand consumers‚ and P&G more than anyone. However‚ they never really asked‚ if these needs were the same in retailers. It was the period when P&G decided‚ to change the sales department into a more strategic department named Customer Business
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Innovation Strategy Innovation Strategy Proctor and Gamble (P&G) is an innovative organization that is a household name recognized by millions of families worldwide. The company is a purpose driven organization that creates products of quality and value to help improve the lives of its current consumers and future generations (Proctor & Gamble‚ 2013). The firm markets its products in numerous countries and its reputation is based on the company’s purpose and its social and ethical responsibilities
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Marketing principles PRODUCT/ SERVICE CHOSEN: SINGTEL MOBILE YOUTH PLAN 2012 [pic] Submitted By: Khairul Anwar (Group Leader) Yiwen Lim Wayne Tan Darren Loh Jonathan Executive Summary: Content Page Company Mission The mission statement of Singtel Telecommunications Limited (Singtel) ‚ taken from their company’s website is as follows “Breaking Barriers‚ Building Bonds”. The company enables communications by breaking barriers and building bonds
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Table of Contents: S.No Page No 1. Introduction 4‚ 5‚ 6‚ 7 2. Environmental Analysis 7 3. Competitive Analysis  Nature of current/likely competition ------------------------------ 7  Possible suggestions to look at ---------------------------------- 7  Current and prospective Competitors ----------------------------- 8 4. Competitive Barriers & Sources of Competitive Advantage 9 5. External
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DECLARATION I‚ Ankit Chaturvedi‚ hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE‚ BHOPAL and is an authentic record of our own work. Date: Place: Ankit Chaturvedi B.B.A. VI Sem PREFACE Projects and research works are integral part of academic curriculum. During the process a student gets an
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