2 Procter & Gamble Case Study Contributors: Kyla Porter‚ Gladys Moreno‚ Jennifer Peters‚ Jessica M. Hernandez. California State University San Marcos 2 TABLE OF CONTENTS Company Summary Business Description Company Timeline Company Analysis Business Developments- A Review Discussion of Business Strategies 1. Expanding Their Portfolio 2. Developing Adjacencies 3. Entering New Categories With Disruptive Innovation 4. Growing Share 5. Growing Markets SWOT Analysis Strengths Weaknesses Opportunities
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Look in your medicine cabinet. No matter where you live in the world‚ odds are that you’ll find many Procter & Gamble products that you use every day. P&G is the largest manufacturer of consumer products in the world‚ and one of the top 10 largest companies in the world by market capitalization. The company is known for its successful brands‚ as well as its ability to develop new brands and maintain its brands’ popularity with unique business innovations. Popular P&G brands include Pampers‚ Tide
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Introduction Founded in 1837 by Villiam Procter and James Gamble‚ P&G settled their headquarters in Cincinnati. Where its based till now. The main objective of the organization is to unify employees and growth strategy under the common cause of improving more consumers lives in a small but meaningful ways each day. Procter & Gamble has become one of the most important International players as a consumer product manufacturer based on revenue production and industry market share. Their net profits
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History William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ immigrants from England and Ireland‚ respectively‚ formed the company initially. Alexander Norris‚ their father-in law‚ called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31‚ 1837‚ as a result of the suggestion‚ Procter & Gamble was born. In 1859‚ sales reached one million dollars. By this point‚ approximately eighty employees worked for Procter & Gamble. During the American
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a well-known company being called devil worshippers. Procter and Gamble became part of these rumors because of their company logo (356). Author‚ Sandra Salmans‚ finds many people boycotting Procter and Gamble are Christians (356). The rumors began circling were the result of several lawsuits Procter and Gamble filed to protect their name. Procter and Gamble had a long road of steps they had to take to prove media and rumors wrong. Procter and Gamble’s logo was rumored to be associated with the
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Background of the Company The Procter & Gamble Company (P&G) boasts dozens of billion-dollar brands for home‚ hair‚ and health. The world’s largest maker of consumer packaged goods divides its business into two global units: Beauty and Grooming and Household Care. The company also makes pet food‚ water filters‚ and over-the-counter acid-reflux medication. About two dozen of P&G’s brands are billion-dollar sellers‚ including Always‚ Braun‚ Crest‚ Fusion‚ Gillette‚ Head & Shoulders
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CAROLINA PORTOCARRERO TOALA 28 APRIL 2011 7/11 GESTION EMPRESARIAL EMPOWERMENT IS THE PRICE RIGHT? 1. Why do many entrepreneurs underprice their goods and services‚ especially when they first get into business? Discuss the connection between the prices a company establishes for its goods and services and the image it creates for the company. Because they want to attract potential customers by offering affordable prices and that they will bring
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Collaboration and Innovation at Procter & Gamble Case Study 1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? Procter & Gamble’s business strategy deals with brand creation through innovation and successful management of existing brands.As innovation is the key concern of Procter & Gamble’s business strategy so all business processes must be aligned in a way such that they result in developing innovative products
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Independent Evaluation Group website‚ the 2008 global economic crisis originated in developed countries weakening world economies and threatening progress that developing countries have made during the past several years. The crisis spread quickly and took many governments and international organizations by surprise. This is to say the world was not aware of the event been around the corner and has such they were no preparation toward the aftershock. The global financial crisis which started as a mortgage
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Tows matrix Strengths 1)opening new outlets in different cities. 2) marketing and advertising their products. 3) distribution channels are well maintained 4)no compromise on product quality like lab tests of the products. 5)acquired value chain and reduced the cost Weakness 1)less concentration towards rural areas 2)high operating expenses 3)little access to international market 4)lack of promotions like large discounts 5)little diversification in products Opportunities 1)Sales are
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