Garnier fructis — Presentation Transcript 1. MARKETING MANAGEMENT 1 PRESENTATIONBRAND DOSSIER OF “GARNIER FRUCTIS” 2. AGENDAIntroduction to GarnierBrand Positioning and RepositioningStrategies Adopted Advertising Sales Promotion Segmentation Distribution StrategyTackling CompetitionSWOT AnalysisMarket Research AnalysisNet Take AwayRecommendation 3. INTRODUCTION TO GARNIER Garnier is a division of LOreal that produces hair careproducts‚ including the Fructis line‚ and skin
Premium Marketing
PROBLEM STATEMENT Can Proctor and Gamble survive and prosper by reinventing existing products in environment that requires new innovations? And will P&G be able to meet their target of 50% of the market share in each segment? ANALYSIS General Environment Which of the general environment segments are most relevant to the consumer products industry? What are the main opportunities and threats affecting the company? Demographics— Proctor and Gamble is one of the largest consumer product
Premium Brand Strategic management Procter & Gamble
Marketing Management Case Analysis Procter & Gamble‚ Inc. Scope Group AE1: Abhinav Singh (14S601) Anima Tapadiya (14S607) Dushan Garg (14S616) Niharika G (14S628) Raviteja Palanki (14S636) Prem Sharath (14804) Procter & Gamble‚ Inc. Scope Proctor and Gamble is a leading consumer company in the world‚ operating in more than 140 countries. Their primary focus is on valuing customers by providing them with quality and branded products which adds values to customer needs. There are five operating
Premium Marketing
Procter & Gamble General Description Business Description (a) Procter and Gamble (P&G) is a corporation committed to the simple idea of improving the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world. The company’s products extend and distribute to 180 countries around the world. Product Line P&G products exist to assist and relieve workload for consumers in three main aspects of everyday life. They have classified
Premium Procter & Gamble Marketing
Procter & Gamble‚ Inc. Scope LATAR BELAKANG Procter & Gamble (P&G) adalah sebuah perusahaan consumer goods yang paling sukses di dunia. Pada tahun 1990 P&G menghasilkan keuntungan sekitar $1.6 milyar‚ dimana Canada memberi kontribusi sebesar $1.4 milyar. Para eksekutif P&G telah memberikan attribut untuk kesuksesan perusahaan dengan beberapa faktor termasuk diantaranya adalah kemampuan untuk membangun produk yang benar-benar inovatif untuk memenuhi kebutuhan konsumen. P&G Canada mempunyai
Premium
1 NMIMS Management Review 2004‚ Vol 16 No 1 & 2‚ pp. 1-6. Impact of Gender and Transformational Leadership on Organizational Culture Shelly Kawatra and Venkat R. Krishnan Abstract. An experiment was conducted to study the impact of leader’s feminine traits and transformational leadership on organizational culture‚ using a sample of 109 MBA students from a leading management institute in India. A 2x2 design with four leadership scenarios—transformational feminine leader‚ transformational masculine
Premium Leadership Femininity
Capstone project‘s paper‚ I will answer the next question; what is the impact of the Human resource management (HR) practices in the success of the big companies’ management such as Proctor and Gamble (P&G)? .To answer this question‚ I will follow a qualitative analysis by taking the company Proctor and Gamble (P&G) as a study case. I will find out‚ how the company uses the talent management perspective which is defined as the goal-oriented and integrated process of planning‚ recruiting‚ developing
Premium Procter & Gamble Invention Management
Case Study On Harrah’s Big Database Gamble Submitted By: Pratik Mohire HARRAH’S BIG DATABASE GAMBLE BRIEF ABOUT THE CASE Harrah’s is the world largest provider of branded casino entertainment; it has around 25 million customers (2001) 25 casino with 40‚000 gambling machines in 12 states. For years it had been a fairly small gambling company but‚ by 2001‚ had emerged as the second largest in the industry. By the mid-1990s‚ the gambling Business was flourishing
Premium Customer relationship management Customer service Marketing
Case study : Proctor and Gamble Can you name the best marketing company in the world? It is a very difficult question. Too often we confuse big revenues‚ innovative products‚ famous brands or remarkable ad campaigns with marketing excellence. Don ’t get me wrong: all of the above are wonderful corporate assets‚ but they do not necessarily denote marketing excellence. A truly great marketing organisation displays excellence in all fields of our discipline. And that is why I have no hesitation in
Premium Marketing Advertising
Analysis: Procter & Gamble‚ Inc.: Scope Problem Statement Procter and Gamble’s mouthwash product‚ Scope‚ had a 32% share of the Canadian mouthwash market in 1990. However‚ Plax‚ a new category pre-brushing mouthwash launched in 1998‚ poses a continuing threat to Scope market share. In early 1991‚ Procter and Gamble’s brand manager for Scope‚ Gwen Hearst‚ must decide on a course of action for maintaining the profitability of Scope. She is tasked with developing a three-year marketing plan
Premium Marketing