Old Spice is a prominent American brand of male grooming products. It is manufactured by Procter & Gamble‚ which acquired the brand in 1990 from the Shulton Company. ------------------------------------------------- History[edit] The Shulton Company‚ original producer of Old Spice‚ was founded in 1934 by William Lightfoot Schultz. The first Old Spice product was intended for women‚ introduced in 1937. Old Spice for men followed in 1938. The men’s products were dominated by shaving soap and aftershave lotion
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Procter & Gamble (P&G) serves individuals around the world with one of the most influential portfolios of trusted‚ quality‚ leadership brands. To appreciate the importance of the P&G corporate philanthropy movement‚ one needs to acknowledge its scope. Procter and Gamble’s corporate philanthropy is not just limited to monetary donations made by corporations. The P&G supports projects to benefit the global communities in which the company operates with operations in 90 countries‚ serves nearly 5 billion
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PAMPERS DEVELOPS A RASH A RASH OF MARKET SHARE In 2001‚ the disposable diaper industry reached sales of $3.9 billion. Traditionally‚ the industry’s top selling brand was Procter & Gamble’s (www.pg.com) Pampers (www.pampers.com)line of diapers. Proctor & Gamble dominated the market through the 1970s and into the 1980s with Pampers as its flagship offering. In the late 1970s‚ Luvs was added as a secondary offering to compete with Kimberly-Clark’s (www.kimberly-clark.com) Huggies (www.huggies.com)
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--------------------------------------------------------- Global Personal care products 406 billion usd to 484 billion by 2014 Leader: Procter and Gamble (11%) NIL: Loreal S.A. (6.9%) Top in sub-Segment- OTC Healthcare 27.2%‚ Skincare 17% region - EU-->America--> Asia --------------------------------------------------------- Global household products 160 to 184 Billion $ in 2014 Leader: Procter and Gamble (15.3%) Top in sub-Segment- Textile and Washing 32% region - EU/America--> Asia ---------------------------------------------------------
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ranked 4 (2.3%) of the Top 10 snack global brand share 2013 based on retail value‚ is one of the most popularity snack brand of Procter & Gamble Co. The brand commands an 11% share of extruded snacks total retail value. Its main markets are Western Europe and North America‚ which account for a combined share of 50% of its sales at a global level. It proved that Procter & Gamble Co is a large competitor in snacks global market. Kraft Foods is also a remarkable representative in this race. Although Planters
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BUILDING A GENERAL MANAGEMENT CAREER Topics: 1. The General Management Skills 2. Steps in a General Management Career 3. Case Study: Gurcharan Das’s Career Choices General Management Skills 1. Analytical Skills - refers to the ability to visualize‚ gather information‚ articulate‚ analyze‚ solve complex problems‚ and make decisions. Analytical skills are essential in the workplace to ensure necessary problem solving occurs to keep productivity and other areas of the workforce
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companies should concentrate on “simplifying customers ’ lives or businesses in ways that are inextricably tied to brand and product positioning." Sealey has firsthand experience with brand complexity in his past careers where he worked first with Procter & Gamble where he introduced new
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Consumer Preferences Consumer preferences are varied and are more regionally specific. India is divided into four regions: North‚ East‚ West‚ and South. • Consumers in the North prefer pink colored soaps‚ which have floral profiles. Here the fragrance preference is for more sophisticated profiles reflecting their lifestyles. Freshness soaps with lime and citrus notes are also popular preferences as the climate in the North is very hot and citrus/lime scented soaps are seen to be refreshing.
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CASE ANALYSIS: IDEO HISTORY IDEO was founded in 1991 by David Kelley‚ Dean Hovey and Bill Moggridge in Palo Alto‚ California. Kelley & Hovey invented the first computer mouse that would eventually be used for the first Macintosh computer. When the company expanded to about 10 offices in the 1990’s‚ there was no hierarchy in the office and maintains a flat hierarchy until today.1 Its motto is “We think to build and build to think”. CASE SUMMARY IDEO is the largest design consultancy firm in the
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A threat to one is an opportunity for others; yet according to the article‚ established firms have not been successful in capitalising on this blessing in disguise. This article analysed the internal behaviour of firms to suggest palatable insights as to why firms fall victim to architectural innovation‚ with reasons such as rigid communication channels and information filter system. However‚ I believe that this phenomenon can also be evaluated from a broader perspective‚ depending on the circumstances
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