Creative Brief Template (IMC Brief) Details Document your Brand Item‚ Groups Members and Group Name. Hawley & Hazel Chemical (H&H)‚ a joint venture with Colgate-Palmolive‚ is involved in the manufacture of components for oral care products‚ e.g. Darlie and Colgate toothpaste‚ toothbrushes and personal care series of Palmolive. 1 Marketing Objectives The brand’s marketing objectives such as share or volume goals‚ summary of market situation‚ key competitor activity‚ marketing
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Company Background Kimberly Clark‚ Huggies Kimberly Clark is founded in 1872 at Neenah‚ Wisconsin and is headquartered in Dallas‚ Texas. It is passionate about providing people with essentials for a better life by adding convenience to daily routines with some of the world’s most recognized products. Kimberly Clark has approximately 58‚000 employees worldwide and operations in 36 countries. Its sales have increased to $21.1 billion in 2012. Kimberly Clark has many global brands and one of them
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Pronamel Strong and Bright Overview: The commercial is conducted as an interview with a dentist. She discusses the benefits of using Pronamel Strong and Bright toothpaste and expresses her admiration for the product and her support of it‚ by telling the unseen interviewer that she always recommends this brand of toothpaste to her patients. Analysis: The credibility of the speaker is established through the use of the dentist and her recommendation of the product. Dr. Temilade Kadree is the
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well known Procter & Gamble enterprise‚ established in 1837. For over 150 years‚ P&G has defined its corporate culture through their business tactics and way of management. Corporate culture refers to a company’s values‚ beliefs‚ business principles‚ traditions‚ ways of operating‚ and internal work environment. For over 150 years‚ Procter & Gamble has worked toward maintaining their standards‚ which has defined their corporate culture. Established by William Procter and James Gamble in the mid 1800’s
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Nutrition‚ Health & Wellness - New Product Development at Nestle Introduction Nestlé is the world’s leading food company. In recent years it has focused on becoming a nutrition‚ health and wellness company. This is the idea of supporting people to lead healthier lives. Nestlé is home to a wide range of brands including Maggi. This is a brand that is aimed at chefs and the catering trade. This is called the ’foodservice’ sector. Market research Nestlé found that sales of the Maggi brand had decreased
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McDonald’s is one of the world’s strongest and most recognizable brands for its “world’s best quick service restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel industry‚ they must
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Biotherm is a European brand that launched in 1950 by Mrs. Jeanine Marissal. Its brand name is meaningful‚ which is integrated by two words. “Bio” drives at bio chemical technology and “therm” drives at spa‚ which means the perfect fusion of technology and natural to nurse people’s skin back to health and strong. Biotherm builds up with several strengths but also some weaknesses and it is facing some opportunities and threats‚ which I will analysis below. To start with‚ strengths are internal
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Case One: The Dental Care Aisle of Confusion Consumer Behavior March 7‚ 2010 Case One: The Dental Care Aisle of Confusion Stimulus generalization transfer a response learned to one stimulus to a similar stimulus. The benefit of stimulus generalization outweighs the disadvantage in strategic marketing. In the market today buyers consider perceptions‚ needs‚ product loyalty‚ age and income when purchasing a product. Stimulus generalization allows the market to offer new products with new benefits
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The fact that brands are a part of the company equity is now a universal concept‚ however what this awareness implies has not yet been fully analyzed. As is often the case‚ phrases such as ‘brands are our equity’ become company leitmotivs. The truth is that‚ when taken at its word‚ this brand equity awareness has actually revolutionized operational marketing. The most salient aspects of this development are described below. ____________________________________________________________ __________________
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