Procter & Gamble Co. (P&G) P&G – Procter & Gamble is a consumer product company founded and headquartered at Cincinnati‚ Ohio in 1837 by Mr. William Procter and Mr. James Gamble. It is now led by Mr. Alan.G.Lafley whom rejoins the company in 2010. P&G success was contributed to the heart of its business model – Innovation; and that is not just for newly invented product or service‚ it was for the goal of recreating needs for the improvement of consumers’ living. And it is a very long culture started
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ii. Part (b) 11 12. References: 13 Final MBA Exam Take-Home Exam Procter & Gamble (Scope) Answer the Following Questions (Please pay attention to tables and figures disclosed in the case) pay attention to all issues required in questions! Extremely brief answers or copy and paste from the case or the book or the slides‚ are not acceptable! Question 1: Do you consider P&G a sales‚ product or marketing oriented firm? Why? Did P&G follow product development‚ market
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researchandmarkets.com/reports/869/ Sales Force Structures and Strategies 2001: A Case Study Analysis of Effective Sales Force Management Description: As sales forces expand to maintain share of voice in an increasingly competitive market and physicians limit the time spent with sales representatives‚ ROI on detailing is in decline. Therefore‚ maximizing field force productivity is vital to the future success of all pharmaceutical companies. Sales Force Structures and Strategies 2001 is an in-depth
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idea of supporting people to lead healthier lives. Nestlé is home to a wide range of brands including Maggi. This is a brand that is aimed at chefs and the catering trade. This is called the ’foodservice’ sector. Market research Nestlé found that sales of the Maggi brand had decreased. This was because the product was seen as old-fashioned. Nestlé market research found that the public wanted ’fresh’ whilst chefs wanted a high quality product but where some of the work had been taken out of it. Chefs
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Designing and Managing the Sales Team Follett Carter E-mail: fcarter@umich.edu Phone: (415)336-8622 M (734)222-0089 H (239)395-3244 H Class hours: Tuesdays‚ 7:00-10:00pm‚ Ann Arbor Office Hours: before and/or after class by appointment Conference calls also possible Textbook: Assembled readings and case studies Course Description The objectives of this course are to improve your understanding of the role of the sales force in the achievement of a
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SALES FORCE In today’s global marketplace‚ managers face many challenges related to fulfilling the customer’s ever-changing needs and expectations. The concept of customer service has recently become more complex as a result of globalization of goods and services. Customers are now well-informed decision makers as a result of the abundance of information that is available online and in the media. In addition‚ today’s consumer is most concerned with how a salesperson can solve basic problems and
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www.hbr.org The organization and goals of a sales force have to change as businesses start up‚ grow‚ mature‚ and decline. Match Your Sales Force Structure to Your Business Life Cycle by Andris A. Zoltners‚ Prabhakant Sinha‚ and Sally E. Lorimer Reprint R0607F The organization and goals of a sales force have to change as businesses start up‚ grow‚ mature‚ and decline. Match Your Sales Force Structure to Your Business Life Cycle by Andris A. Zoltners‚ Prabhakant Sinha‚ and Sally E
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Excellence and Customer Intimacy: Enterprise Applications The shampoo and lipstick aisles at Target and actually sites for an unending struggle among consumer products companies for retail shelf space. No company knows this better than Procter & Gamble (P&G)‚ one of the world ’s largest consumer goods companies‚ with annual revenue surpassing $76 billion and 138‚000 employees in 80 countries. The company sells more than 300 brands worldwide‚ including Cover Girl cosmetics‚ Olay skin care‚
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Assignment 1: Procter & Gamble Company (A) Case Analysis (Submitted in fulfillment of the assignments for Marketing Management) Indian Institute of Foreign Trade‚ Delhi Table of Contents Assignment ..................................................................................4 Executive Summary .....................................................................4 2.Analysis ......................................................................................6 Recommendations ......
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CASE STUDY December 2002 Procter & Gamble: Building A Smarter Supply Chain Issue/Solution To remain profitable‚ consumer products manufacturers must find ways to optimize the performance of their supply chains. They need to support marketing promotions better and avoid frustrating consumers with out-of-stock situations in the store. Situation • Procter & Gamble realized it needed a “consumer-driven supply network” to stay ahead in the consumer packaged goods industry. Retailing’s “first
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