ECMM 801021– STRATEGIC MANAGEMENT Course Syllabus (Reguler) About the Course Course Description 1. This particular course in strategic management study is specifically combined with the perspective of strategic or business model innovation. 2. Mastery of the principles of Strategic Management is necessary for executives acting as company leaders who run a company to do better than its competitors. 3. This course explores various kinds of thinking frameworks and techniques of analysis
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STRATEGIC OPERATION MANAGEMENT In the current business environment‚ operations must be managed in a way that will enable the firm to compete against extensive and increasing competition from around the world. This means that managing operations takes on wholly different requirements to how it was performed in the past. In short‚ operations management becomes strategic operations management. There is no one best way to formulate strategy and the debate on whether strategy should be internal‚ resource-based
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An Introduction to Strategic Cost Management (SCM) Vance Chan Associates www.vancechan.com Introduction to SCM ©1998 Vance Chan Associates. Not to be reproduced without permission. 1 The challenge Rising costs are everyone’s concern… Introduction to SCM ©1998 Vance Chan Associates. Not to be reproduced without permission. 2 The challenge In today’s economy‚ most companies must make fundamental changes to cost structure while trying to maintain growth Slower revenue
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CanGo’s strategic management plan is missing. They have basically been using an informal planning process where nothing is written down. A well-documented formal plan allows everyone in a project or business to understand exactly what needs to be done. Too ridged of a plan can hinder a company’s success by reducing their flexibility. CanGo needs to put into action some form of formal strategic management plan for the continued growth of the company. The key to their newest project‚ online gaming
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B399 Management Policy and Strategy Tutorial 1 Kent Ip OUHK Course Overview Textbook: Strategic Management and Competitive Advantage – Concepts and Cases‚ 4th edition‚ Barney and Hesterly‚ Pearson Part 1 The tools of Strategic Analysis (Chapter 1 – 3) Part 2 Business Level Strategies (Chapter 4 & 5) Part 3 Corporate Strategies (Chapter 6 – 11) Chapter 1 What is Strategy and the Strategic Management Process? 1.1 What is Strategy and the Strategic Management Process
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STRATEGY AND STRATEGIC MANAGEMENT What is Strategy? A strategy is a long-term approach to implementing a firm ’s business plans to achieve its business objectives. It is also defined as the art and science of planning and marshalling resources for their most efficient and effective use. However‚ Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows: "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization
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Chapter 1 : Procter and Gamble’s Tide Analyzing the status‚ strategies and resources of businesses and their products or services is very essential as it allows operators to determine how they will progress in the years to come. This also enables them to identify their strengths and how they will optimize them. On the other hand‚ business analysis also makes operators realize their weak points‚ allowing them to address them immediately with effective strategic actions. Conducting a business analysis
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Case: Procter & Gamble: Organization 2005 1.Why did the US organizational structure shift from product grouping in the 1950s to a matrix in the 1980s? Why did the European organizational structure shift from geographic grouping in the 1950s to category management in the 1980s? Why were the two structures integrated into a global cube in the 1990s? As mentioned in the article‚ the US market is a large homogenous one‚ which is characterized by buyers with similar needs and wants
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There are 10 benefits stated by Greenley‚ which are (1) it allows for identification‚ prioritization‚ and exploitation of opportunities. (2)It provides an objective view of management problems. (3) It represents a framework for improved coordination and control of activities. (4) It allows major decisions to better support established objectives. (5) It allows more effective allocation of time and resources to identified opportunities. (6) It allows fewer resources and less time to be devoted to
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Strategic Management assignment Question 1 Samsung’s strategic direction is now focused on tapping into the growth of the enterprise market. Given the latest developments as stated in the case‚ conduct segmentation of the enterprise market and discuss the strategic action plans that Samsung’s could undertake to increase its market share in each of these segments. Introduction Pioneering the Digital Edge The digital age has brought revolutionary change – and opportunity – to global business‚
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