J PROD INNOV MANAG 2010;27:143–160 r 2010 Product Development & Management Association Success in Global New Product Development: Impact of Strategy and the Behavioral Environment of the Firm Ulrike de Brentani‚ Elko J. Kleinschmidt‚ and Soren Salomo ¨ Product innovation and the trend toward globalization are two important dimensions driving business today‚ and a firm’s global new product development (NPD) strategy is a primary determinant of performance. Succeeding in this competitive and
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PROCTER & GAMBLE (P&G) Going Local: Procter & Gamble’s Homegrown Success in Japan Key Points • Carries out extensive local market R&D and also uses what is develops elsewhere in the region • Produces and distributes goods locally‚ tailoring processes to fit Japan’s market • Chose to base itself in Kansai • Remains committed to Japan despite strong competition • Continues to expand into new product lines through strategic M&A Procter & Gamble entered Japan in 1972 when it started a ¥2 billion joint
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ABSTRACT ON PAPER Changing facets of Organizational Development Jointly Submitted by; Prof. (Dr.) Manoj Kr. Trivedi H.N.B. Degree College Naini‚ Allahabad & Anuj Srivastava Asstt. Professor Dr. VSIPS‚ Kanpur ABSTRACT OD has experienced major changes through time; for that reason it is difficult to arrive at a clear and definitive definition of OD. Nevertheless‚ it is important to point out that OD is a managerial theory whose focus is satisfaction of both people and organizations
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Procter & Gamble‚ Inc. Scope Company Background Scope is a major brand in the health care division of Procter & Gamble‚ Inc. that has historically competed on the basis of delivering fresh breath and killing germs. Scope was the first brand to compete with both protection against bad breath and better taste‚ and entered the mouthwash market in 1967 to compete with Listerine. After company market research in 1990‚ Scope managers could see that in Canadian households mouthwash was used on average
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Current Trends in Organizational Development and SWOT Analysis ORGANIZATIONAL DEVELOPMENT i. Organizational Development (OD) is a field of research‚ theory‚ and practice dedicated to expanding the knowledge and effectiveness of people to accomplish more successful organizational change and performance. OD is a process of continuous diagnosis‚ action planning‚ implementation and evaluation‚ with the goal of transferring knowledge and skills to organizations to improve their capacity for solving
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New-Product Development and Product Life-Cycle Strategies Based on: Philip Kotler et al.‚ Principles of Marketing International Marketing Prof. Dr. Thomas Laukamm Objectives - Understand how companies find and develop newproduct ideas. - Learn the steps in the new-product development process. - Know the stages of the product life cycle. - Understand how marketing strategies change during the product’s life cycle. Fach‚ Dozent‚ Semester International Marketing Prof. Dr. Thomas
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INTRODUCTION The design of the product to be manufactured and the specification of which manufacturing process to adopt are critical considerations for the productions and operations managers (Banjoko‚ 2009). Product and process technology is rapidly evolving. Competition is becoming more and more globally based. Customers are emphasizing improved quality and reliability‚ but reduced defense spending requires an emphasis on value and affordability. This dynamic and challenging environment requires
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“I HAVE TWO BRAINS‚ THE LEFT AND THE RIGHT” Eight Intelligences 1. Linguistic Intelligence 2. Logical-mathematical Intelligence 3. Musical Intelligence 4. Bodily-Kinesthetic Intelligence 5. Spatial Intelligence 6. Interpersonal Intelligence 7. Intrapersonal Intelligence 8. The Naturalist Intelligence The HBDI developed by Hermann yielded a brain dominance profile Logical Factual Critical Technical Analytical Quantitative Visual Holistic Intuitive Innovative Conceptual Imaginative
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Segmentation‚ Targeting‚ and Positioning: P&G | | | Procter & Gamble‚ one of the world’s premier consumer goods companies. Some 99 percent of all U.S. households use at least one of P&G’s more than 300 brands‚ and the typical household regularly buys and uses from one to two dozen P&G brands. How many P&G products can you name? Why does this superb marketer compete with itself on supermarket shelves by marketing seven different brands of laundry detergent? The P&G
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core values‚ really influence and have an impact on organizational development ?Explain. Core values are descriptions of the work we do or the strategies we do to accomplish our goal. Organization development (OD) is a deliberately planned effort to increase an organization’s relevance and viability. The values underlie our work‚ how we interact with each other‚ and which strategies we employ to fulfill our goal. When organization development is our goal‚ we need to put the right core values on
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